- Serve as strategic advisor to emerging brands and early stage start-ups in CPG, tech and fitness, spearheading initiatives in product positioning, brand development, and GTM strategies- As Head of Innovation at Cerebelly, collaborated with an esteemed food scientist and practicing Neurosurgeon (MD, PhD) to conceptualize and launch a pioneering line of brain-focused baby food- Created marketing strategy and creative assets for various digital communities centered around Dementia and Alzheimer’s disease

Led brand strategy for how consumers interact with and experience Sufferfest Beer Company. Co-managed Sales

Strava lets athletes all over the world experience social fitness—sharing, comparing and competing with each other's personal fitness data via mobile and online apps. Currently focused on the needs of avid cyclists and runners, Strava lets you track your rides and runs via your iPhone, Android or dedicated GPS device to analyze and quantify your performance. Strava makes fitness a social experience, providing motivation and camaraderie even if you’re exercising alone.

Launched LUNA Sport, the first line of sports nutrition products created for women. Launched LUNA Protein, the best selling protein bar designed for women.Created and executed go-to-market strategies, leveraging Team Luna Chix Pro athletes and local ambassadors in key cities across America. Sponsored running, cycling and triathlon events that catered to female athletes, like the Nike Women's Marathon and Mermaid Triathlon series.Partnered with internal Creative team on product packaging, retail merchandising, event booth/signage.Managed P&L for businesses.