Built @hashandlyss TikTok account in 3 months to over 65K followers & 1.5M likes. 1 year later we are at 213K followers, 6.5M likes, and over 500M views. We have expanded our audience to Instagram, YouTube and Facebook.Manage all partnership communications with third-party agencies landing us brand deals with Amazon, MilkUp Ontario, Farm Boy, Food Basics, PizzaPizza, and McDonalds.

Developed/presented a new social media strategy based on content creation which gained over 80,000+ viewsManaged all marketing communications with all 5 general managers across ON for strategizing, building & executing all retail marketing/ trade marketing needs.Developed a “Campaign for Good” collecting coats for homeless shelters across Ontario. Owning all marketing communication, digital and in-store assets. Collecting hundreds of coats for donation.

Conceptualized and produced Social Media campaign called “No Bad Answers”, a 2 month long "Streeters" video series. It took place in Calgary & Toronto and included both education and comedy. Our campaign reached over 50,000 viewers on social media and was featured on AdNews.Managing all asset needs for 15 external sales reps across 5 provinces carrying 20+ SKUs for 3 brands.Developed/presented a competitive analysis by collecting data, interpreting data and providing recommendations leading us to implement 2 WINK Instagram accounts based on my recommendations.

Developed/presented a quarterly marketing plan which increased our sales by 10% in the local market.Managed/created content strategies for all social media accounts which increased the Instagram audience by 15% within a couple of months.Created targeted advertisements for Facebook and Instagram resulting in thousands of views and increased sales on merchandise and local delivery. Developed a brand strategy through theses outlets; a new website, brand story, content creation, digital voice & personality, social media presence, cross-promotions, merchandise, email marketing campaigns.

Represent the Miss Universe Canada organization as a global ambassador, promoting causes related to Operation Smile, Canadian Mental Health Association and Children’s Villages.Engage with diverse audiences through public speaking engagements, interviews, and media appearances to raise awareness for Canadian Mental Health.Represented Canada at the 68th Miss Universe Organization, in Atlanta, Georgia - The show aired on Fox Television Managed/created content for personal Instagram & Miss Universe Canada Instagram which increased both our Instagram audience by about 70-80%.Maintained all brand relationships, leaving all business partners to continue their contracts with Miss Universe Canada for the next year.Developed my own brand pitches resulting in over $20,000 worth of sponsorship assets for the Miss Universe pageant