Alyssa Broughton

Alyssa Broughton Email and Phone Number

Marketing Specialist @ Taybian Group
Alyssa Broughton's Location
Greater Brisbane Area, Australia
Alyssa Broughton's Contact Details

Alyssa Broughton personal email

Alyssa Broughton phone numbers

About Alyssa Broughton

I am an experienced marketing and communications professional with over 15 years in marketing, advertising, and sales, specialising in the property and digital marketing sectors. Over the past 8 years, I have successfully managed the marketing and brand positioning of various residential communities across community title, freehold house and land releases, both in Queensland and South Australia. After a career break and doing some freelancing, I am seeking a new challenge to leverage my hybrid skill set, in a professional and creative environment where I can drive success both independently and as part of a team.

Alyssa Broughton's Current Company Details
Taybian Group

Taybian Group

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Marketing Specialist
Alyssa Broughton Work Experience Details
  • Taybian Group
    Marketing Specialist
    Taybian Group Feb 2024 - Present
    Brisbane, Queensland, Australia
    - Content planning and creation, project management and client engagement for Brisbane and Gold Coast Open House festivals- Blog articles and content creation for Taybian clients including lifestyle website LiliLife- Created and scheduled content for Meta Business, LinkedIn, and blog articles, ensuring platform compliance and audience engagement- Managed social media platforms, responding to comments and maintaining a positive online presence- Coordinated with building managers and stakeholders to ensure accurate website content- Created event listings across WordPress, Facebook and Eventbrite, resizing images and adapting content for multiple formats- Used Asana for project management and team collaboration to maintain timelines- Drafted and tested email campaigns via Campaign Monitor, and provided feedback on marketing materials for timely digital and print asset delivery
  • Avjennings
    Project Marketing Manager
    Avjennings Jun 2015 - May 2023
    Brisbane, Australia
    - Led the rollout of marketing strategies for 10+ projects across Queensland and South Australia, including master-planned communities, boutique projects, and house/land releases- Built strong relationships across the company to source ideas, strengthen results, and ensure cohesive project execution- Collaborated with development, sales, design, and construction teams to launch projects efficiently and maintain marketing collateral and key touch points- Managed relationships with external consultants, creative agencies, and media providers to ensure consistent brand messaging and high-quality materials- Developed and implemented marketing plans, including digital and social media strategies, to drive lead generation and support sales goals- Monitored digital platforms to ensure accuracy, optimize customer experience, and meet lead conversion targets- Conducted market research to guide product design, pricing, and target market strategies- Carried out regular site / sales office visits to ensure marketing materials, signage, and general site presentation is reflected well - Assisted with developing and executing events and sponsorship activity in line with approved budget - Created budgets with targets and managed marketing expenditure in line with forecasted spend (monthly reconciliations, invoicing)- Provided input on marketing for Land Acquisition Proposals and Stage BudgetsAchievementsProject team won ‘Best Project’ in the AVJennings national awards for Anise Bridgeman Downs in 2021.Received ‘Positive Workplace Champion’ in the AVJennings national awards (2021).Project team runner-up for UDIA Environmental Excellence in 2021 & 2022 for Creekwood Caloundra.ProjectsQLD: Parkside at Bethania, Nottingham Square, Villaggio at Richlands, Creekwood Caloundra, Kersley Lane Kenmore, Big Sky Coomera, Enclave Bridgeman Downs, Anise Bridgeman Downs, Arbor Rochedale.SA: Eyre Penfield, St Clair, Pathways at Murray Bridge, Riverhaven in Goolwa North.
  • Adcorp
    Senior Account Manager
    Adcorp Apr 2014 - May 2015
    Brisbane Area, Australia
    - Managed relationships with key clients such as Colliers International, Cromwell Property, Cornerstone Properties, and Charter Hall, providing strategic marketing and communications advice- Ensured compliance with service agreement standards and branding guidelines, optimizing client retention through regular engagement and high-quality service delivery- Conducted weekly progress meetings with clients to discuss ongoing and future projects, fostering strong, professional relationships- Coordinated with digital, creative, TV, and account service teams to manage project timelines, budgets, and delivery requirements- Built and maintained relationships with third-party production and media suppliers, including photographers, film and TV production teams, and major media publications- Ensured all projects were managed effectively with quality control so that there is a clear understanding of agreed pricing and quoting to maximize revenue opportunities with clients
  • Toto Group - Advertising | Design | Digital
    Account Manager
    Toto Group - Advertising | Design | Digital Sep 2013 - Apr 2014
    Brisbane, Australia
    - Developed creative and studio briefs for clients Stockwell Property Group and Hindmarsh Constructions, ensuring clear communication of client needs and objectives- Managed project budgets, timelines, and client updates, providing transparency and accountability throughout the project lifecycle- Managed the creative direction of client branding, organising photo shoots for print and video, overseeing the production of foundation marketing materials- Content creation and proofing for a variety of marketing collateral, including print ads, EDMs, signage, brochures, and brand positioning statements- Worked closely with media buyers and representatives from REA and Domain to plan and execute print and web advertising campaigns within budget and scheduled rollout dates
  • Brightlabs Pty Ltd
    Account Manager
    Brightlabs Pty Ltd May 2011 - Sep 2013
    Brisbane Area, Australia
    - Managed a diverse portfolio of clients, including Southern Health, Woolworths Limited, Eagle Boys, AMA Qld, HopgoodGanim, and McCullough Robertson Lawyers, from initial brief to project completion- Quoted, tracked, and delivered client projects, ensuring quality assurance and adherence to client specifications for digital marketing initiatives, including EDMs and website development- Maintained regular client contact through phone and face-to-face meetings, fostering strong, ongoing relationships and client satisfaction- Provided training and support for clients on email marketing software (e.g., Vision6 and Campaign Monitor) and website management tools- Utilized SEO, Google AdWords and Google Analytics to enhance clients' digital presence and drive measurable results- Proactively identified opportunities to improve business operations and proposed innovative solutions to optimize project outcomes and client satisfaction
  • National Property Direct
    Marketing Assistant / Personal Assistant
    National Property Direct Jun 2009 - May 2011
    Brisbane Area, Australia
    - Assistant to the Director and Business Development Manager, helped establish and service a growing national network of referrers and clients, including IronFish and Rocket Property - Supported the BDM in generating and executing marketing activities- Updated Adobe InDesign templates to create, design and market development portfolio material- Used Salesforce CRM to organise, maintain and update client accounts- Generated weekly reports from Salesforce to measure progress of leads and accounts- Oversaw the flow and integrity of all communications and marketing collateral- Managed the processes and communications associated with client relationships- Arranged meetings, bookings and travel itinerary- Upheld a good understanding/experience of real estate processes and contractual requirements- Trained staff, managed office processes, created methods for office procedures and wrote training/procedure manuals

Alyssa Broughton Skills

Email Marketing Marketing Communications Digital Marketing Marketing Social Media Corporate Communications Internal Communications Media Relations Advertising Digital Media Marketing Strategy Public Relations Strategic Communications Press Releases Copywriting Publicity Editing Online Advertising Crisis Communications Speech Writing Communications Planning Newsletters

Alyssa Broughton Education Details

Frequently Asked Questions about Alyssa Broughton

What company does Alyssa Broughton work for?

Alyssa Broughton works for Taybian Group

What is Alyssa Broughton's role at the current company?

Alyssa Broughton's current role is Marketing Specialist.

What is Alyssa Broughton's email address?

Alyssa Broughton's email address is ly****@****ail.com

What is Alyssa Broughton's direct phone number?

Alyssa Broughton's direct phone number is +614474*****

What schools did Alyssa Broughton attend?

Alyssa Broughton attended Queensland University Of Technology, Queensland University Of Technology.

What are some of Alyssa Broughton's interests?

Alyssa Broughton has interest in Gardening, Body Surfing At The Beach, Cooking Healthy Meals And Entertaining, Camping, Reading Good Fiction, Going On Adventures, Walking Each Day.

What skills is Alyssa Broughton known for?

Alyssa Broughton has skills like Email Marketing, Marketing Communications, Digital Marketing, Marketing, Social Media, Corporate Communications, Internal Communications, Media Relations, Advertising, Digital Media, Marketing Strategy, Public Relations.

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