Alyssa Cass Email & Phone Number

New York, United States

Slingshot develops and implements communications strategies that demand attention, build brands, and tell powerful stories. We engage in big-picture strategy to plan media appearances and messaging, including identifying potential media opportunities and actions to raise your profile, with an eye to controlling narratives rather than reacting to contact. Slingshot shapes compelling stories about your work, and pitches those stories to our extensive contacts at local and national print, digital, and broadcast outlets, as well as our contacts in radio and on select podcasts. We prepare surrogates and spokespeople for interviews, providing one-on-one prep and briefing memos, as needed. Beyond pitching individual stories and interviews, Slingshot educates reporters working to build long-lasting media relationships by strengthening connections with key journalists.

New York, United States

Greater New York City Area

Select Clients: Congressman Jamaal Bowman, Secretary Deb Haaland, Sunrise Movement, National Domestic Workers Alliance, Justice Democrats, Revolving Door Project-Planning & Strategy: Developed and implemented communications strategies to take clients to the next level and build their brand in the press. Led big-picture strategy in planning media appearances and messaging, including holding regular strategy calls with clients to proactively identify potential media opportunities and actions to raise their profiles.- Earned Media & Outreach: Used extensive national and local contacts across print, digital, radio, and TV to help get reporters and producers intrigued by clients’ stories and shape the media narrative. Leveraged and cultivated relationships with top-tier national and local reporters, whose coverage sets the tone for much of the rest of the media, in order to secure flattering, long-lead magazine stories, as well as positive, day-to-day press wins.-Messaging & Content Creation: Developed and refined all communications materials (external and internal), including talking points, memos, speeches, research and analysis, website content, social collateral, prep materials, etc.-Rapid Response: Helps lead the firm’s rapid response communications operations on behalf of clients, responding quickly and aggressively in response to smear campaigns and misinformation, pushing back in real time to correct false and damaging information, and then, redirecting the narrative.-Pitching Cable News Bookers: Talks to cable news bookers and producers every day, working on behalf of clients to proactively frame their coverage, pitch surrogates, and push back on negative stories-Media Training & Surrogate Cultivation: Provides surrogates with media training and preparation prior to media appearances

Greater New York City Area

Alyssa helped build Future Now and Future Now Fund into a leading national effort focused on winning state legislative elections, working closely with in-state partners, elected leadership, and grassroots groups to determine the highest value political spending to win elections, change politics, and improve lives. During the 2018 and 2019 cycles, she oversaw the PAC’s multi-state spending strategy, funding tactics to reach the greatest number of potential voters and to build the long-term infrastructure and capacity most states don’t have. In her role, Alyssa also developed unique knowledge of the insights and trends driving candidates and lawmakers across the country in order to package and share stories with the press and other core stakeholders.

Greater New York City Area

Provided strategic counsel and tactical support across communications and public affairs disciplines. Her work for clients included issue advocacy and leading, coordinating, and planning presidential visits, including managing and overseeing all national and political press.

Greater New York City Area

Alyssa served as global head of communications, leading the company’s communications and policy efforts and helping set Handy’s organizational and strategic goals as member of the senior leadership team. There, Alyssa championed an aggressive approach to communications, developing relationships with national tech, business and political reporters to increase positive coverage substantially, including stories in Inc. Magazine, The New York Times, USA Today, Financial Times, Reuters, Politico, New York Post, CNBC, Fox Business, TechCrunch, The Verge and Business Insider.She also developed relationships with elected officials, labor leaders and key thought leaders to address negative stereotypes head on and educate them about the evolution of work in the U.S. and the upside of a new classification of workers. Her efforts resulted in legislative gains and policy advances in New York State and nationally, including a partnership with the Department of Health and Human Services. Additionally, she worked to cement the CEO’s reputation as a leader in the flexible economy, leading to profiles in Politico, The Wall Street Journal and Bloomberg, and speaking engagements at Web Summit, New York Federal Reserve Board, amongst others. She also helped secure a position for CEO on the Department of Commerce’s Digital Economy Board of Advisors and acted as the company’s primary liaison to the Board.Alyssa served as the Company's primary spokesperson, lead point person on all media interactions, and speechwriter to the CEO, and also coordinated a team of PR, PA and digital agencies responsible for supporting a variety of the company’s communication activities and campaigns.

Greater New York City Area

Greater New York City Area

Greater New York City Area

Develop talking points, QAs, key messages, communications plans, news releases and backgrounders to support corporate reputation, crisis and transaction communications.Identify potential media opportunities for a Fortune 50 health and wellbeing company and its executives on an ongoing basis and work with internal communications team members to facilitate interviews and gather information to create reporter-ready response materials.Devise and implement comprehensive health care reform monitoring and analysis program and work with government affairs team to identify potential issues to manage.Monitor and conduct detailed review of political activity and media coverage, including the development of succinct, accurate summaries and analyses, which are then forwarded to clients.Develop monthly and annual reports reflecting a major international company's corporate reputation initiatives, which are distributed to company executives and board members.Produce executive presentations for major national and international health care and financial industry conferences.Help conceive, develop and refine creative concepts to support internal communications activity to help drive employee engagement.Act as a liaison between the client and third party vendors such as web developers, conference call vendors and graphic designers.

Greater New York City Area

Bachelor Of Arts, Government, Magna Cum Laude

Education record

Undergraduate Exchange Program Fall 2007 Department of Politics, Honors Program