Alyssa Chamberlain Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Greater Boston

Co-founded a 501(c)(3) non-profit dance company with five other women to provide accessible dance opportunities to Boston’s dance community. Currently serving on the Board of Directors, organizing programming to strengthen the FDC community.

Develop data-driven audience-first strategic media plan architecture informed by consumer, competitive, and market insightsLead creation of multi-dimensional personas for accounts seeking incremental investment into other channelsPlan linear SFTV quarterly campaigns based on hybrid direct response & brand approachManage cross-team workflow of Resonate media tag deployment and tagged audience analysisAdvanced user of MRI Simmons, Resonate, and Vivvix syndicated research tools

Through a Media Planning course I took through Adelphi University in partnership with Bloomberg L.P., I, along with four other classmates, created a year-long $27MM media plan to increase brand awareness and sales of Hershey's Kisses. As my team's Account Manager, I coordinated our team's plan through research and creative planning. The media plan included competitive analyses, target market insights, a diverse media mix, creative ideas, budgeting, and potential metrics. Our team utilized Media Flight Plan to map out possible expenses for specific mediums. We presented the plan to judges and ultimately won first place.

Garden City, New York

Greater Boston Area

Cambridge, Massachusetts

Bachelor Of Science - Bs, Marketing, 3.74, Magna Cum Laude

Minor in Dance

Education record