Alyssa Chirco Email & Phone Number

Ballwin, MO, US

St. Louis County, Missouri, United States

Lead the agency’s overall management of client experience from onboarding and development of integrated marketing campaigns and strategies through ongoing execution and client retention.

Chesterfield, Missouri, United States

• Implement and enhance marketing programs and support front and back of house restaurant operations for our family-owned pizza place.
• Launched email marketing program and created automated, behavior-based email campaigns to nurture customers, increase check averages, and drive repeat business.
• Collaborated with agency partner to determine technical website needs; developed information architecture and drafted SEO-friendly copy.
• Coordinate monthly editorial calendar to align seasonal specials, menu changes, current promotions, etc. with email, social media, and print marketing schedule.
• Write marketing copy and design marketing collateral, including fliers, box toppers, social media assets, menu boards, print menus, etc. in Canva.
• Identify new channels and strategies to expand brand awareness and customer retention including direct mail, media/community outreach, loyalty programs, etc.

St Louis, Missouri, United States

• Hired to elevate the role of content, both internally and externally, for this global leader in third-partyMicrosoft support.
• Authored high-impact lead generation content (webinars, downloads, etc.), sales collateral, andonboarding materials, boosting qualified leads, closed deals, and customer satisfaction.
• Crafted persuasive cold prospecting emails and targeted email sequences for MQL nurture,moving prospects through the funnel and driving new business opportunities.
• Conducted a comprehensive social content audit, identifying areas for improvement andrecommending content pillars to streamline content creation and optimize engagement.

St. Louis City County, Missouri, United States

• Promoted to manage the in-house marketing team and lead strategy and execution of the annual marketing plan. Recognized for my ability to build consensus across departments and deliver high-quality creative assets..
• Collaborated with C-Suite Executives and Sales and Products leaders to align marketing projects and programs with company goals for driving business growth.
• Managed and mentored a high-performing creative team. Led strategy meetings, brainstorming sessions, accountability huddles, and one-on-ones; conducted performance reviews.
• Planned and executed multi-channel marketing campaigns, tailoring strategy and assets to key factors like budget cycles, state/federal funding opportunities, prospect role, and more.
• Led a 2021 HubSpot CRM implementation that transformed email campaigns, increasing open rates from 12% to 32% through audience segmentation and behavior-based workflows.
• Owned creative direction and managed timelines for catalog production, sales collateral, landing pages, website updates, email marketing, blogs, social media, trade show materials, etc.

• Hired to write marketing copy for print and digital collateral selling classroom libraries to the K-12 education market. Quickly evolved the role to include blog and social media management, followed by implementation.
• Developed a strong brand voice and drafted copy for emails, brochures, webpages, catalogs, sales enablement materials, case studies, digital ads, trade shows, presentations, and more.
• Identified content pillars and implemented a content strategy that leveraged internal subject matter experts to support creation of blogs, webinars, and free resources, generating company’s first marketing leads.
• Partnered with marketing leaders to set conceptual direction of marketing campaigns.
• Completed a comprehensive blog and social media audit and leveraged insights to grow social following by 25% and increase blog page views from <60,000 to 245,000 in one year.
• Expanded digital marketing footprint by re-launching monthly email newsletter and increasing number of emails deployed by 600% in one year.

Greater St. Louis Area

Wrote 4+ blog posts and online features per month for high-traffic, digital magazine. Worked closely with editor to develop topics and headlines based on popular search terms. Published several viral blog posts, including one shared on Facebook more than 900 times in 24 hours.

St. Louis, MO

I wrote copy, created blog and social media content and developed digital marketing strategies for a wide variety of commercial and non-profit clients, in the restaurant, hospitality, PR, healthcare, education and parenting industries. In addition, my feature articles appeared regularly in print and online publications throughout the U.S. and Canada.

As a Contributing Editor at ParentingSquad.com, I helped contribute to the tremendous growth of the popular parenting website, which now receives over 200,000 unique page views each month. My responsibilities at Parenting Squad included:* Participating in the development of the site's editorial direction * Producing at least 2 blog posts per week*.

Chesterfield, MO

Responsible for proofreading and copy editing marketing materials and promotions, as well as in-house training manuals, for consistency, clarity, usage and mechanics. Maintained brand style and messaging across advertising channels.

Ballwin, Missouri

* Coordinated and directed assignments for all Reading and English tutors and students. Administered diagnostic testing, developed curriculum, and maintained open dialogue with parents.* Tutored students in early literacy and reading, standardized and college test prep, study skills, and all aspects of writing and essay development.

Assumed responsibility for all day-to-day duties of a 6th Grade English Teacher, including curriculum development, lesson planning, standardized test preparation, and classroom management.

Bachelor Of Arts (B.A.), English Literature, Film And Media Studies, 3.65 Gpa

Earned a B.A. in 3 years, due to a combination of AP credit and an 18-hour course load/semester.

4.608 Gpa

Activities and Societies: National Honor Society, Varsity Cheerleading Graduated as Class Salutatorian.