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Alyssa Hook Email & Phone Number
Sales Director
at
GroundTruth
1 work email found
@groundtruth.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Who is Alyssa Hook? Overview
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Quick answer
Alyssa Hook is listed as Sales Director at GroundTruth, a with 367 employees, based in United States. AeroLeads shows a work email signal at groundtruth.com and a matched LinkedIn profile for Alyssa Hook.
Alyssa Hook previously worked as Sales Director, CPG at Groundtruth and Senior Account Executive, CPG at Groundtruth. Alyssa Hook holds Bachelor Of Arts, French Studies from Wagner College.
Company email context
Email format at GroundTruth
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{first}.{last}@groundtruth.com
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AeroLeads found 1 current-domain work email signal for Alyssa Hook. Compare company email patterns before reaching out.
Profile bio
About Alyssa Hook
Alyssa Hook is a Sales Director at GroundTruth. She possess expertise in advertising, fashion, event planning, social media, management and 20 more skills.
Listed skills include Advertising, Fashion, Event Planning, Social Media, and 21 others.
Current workplace
Alyssa Hook's current company
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Groundtruth
12 roles
Alyssa Hook work experience
A career timeline built from the work history available for this profile.
Sales Director, Cpg
Current
Jan 2024 - Present
Senior Account Executive, Cpg
Jul 2022 - Feb 2024
Account Executive, Cpg
Jul 2021 - Jul 2022
Associate Media Director, Digital
Accounts: StarKist, Welch's, Ken's, WindCreek Casino- Oversee a range of accounts; CPG, Casino and Retail - managing all Brand goals and initiatives - Serve as Primary Digital Lead Contact across Brands handling all Director level tasks- Create cross channel (OTT, Mobile, App) Video and Display digital activations, ideating strategy and budget allocations - Anticipate Client needs and foster open lines of communication to create excellent long-term relationships- Manage the flow of client media-related issues, by creating solutions and solving problems - Part of leading key negotiations with top qualifying digital partners building rate cards and efficiencies for all HMI digital teams - Oversee development, negotiation, implementation and maintenance of Digital (including OTT, Mobile, Programmatic, and Social)- Effectively motivate, lead and train the entire team to maximize shared objectives- Responsible for facilitating each team member’s development
Nov 2018 - Jul 2021
Digital Media Supervisor
Accounts: VTech, Helzberg Diamonds - Managed digitally led Client, leading to internal management across multiple media channels including, Search, Affiliate, Mobile Strategy, and Digital - Lead the Digital activation of Client’s first app product focused on Learnings & Education, developing knowledge of app consumer actions and trends relating to the growing app market - Help define goals and ensure all campaigns are on strategy and meet client objectives (media & creative) - Provided active leadership in communication optimization strategies, proactively communicating challenges and opportunities within digital- Manage daily workload and associated timelines of junior team members
Jul 2017 - Nov 2018
Supervisor, Video Investment
Account: Proctor & Gamble• Manage and train buyers and assistant buyers on all steps of Digital Video buying: tactical planning, execution, system maintenance, reporting and reconciliation • Teach and assist team to understand campaign objectives, KPI’s, insights, analysis and optimizations in real time• Oversee all monthly/quarterly billing reports• Tactically plan digital video across multiple brand categories • Internally lead all digital video conversations with strategy and branded entertainment• Oversee all budget allocations and strategically dictate across all Digital Video• Manage internal communications across Social and Programmatic OLV teams for fluid representation internally and cross brands • Generate monthly and mid campaign reporting inclusive of insights/analysis, optimizations and learnings presented to brand teams • Lead digital video conversation with brands and manage client relations • Educate brands on digital landscape and video opportunities • Contribute to the establishment and of new processes and methodologies for the optimization and upkeep of P&G• Ability to adjust to quick moving digital space and up keep all digital knowledge to be the best• Exceptional knowledge of third party verification's; Innovid, MOAT, and DCM
Mar 2016 - Jun 2017
Associate Buyer Tv And Digital Video, National Video Activation
Account: The Home Depot • Strong negotiation skills working through multiple TV and Digital Upfront and Scatter Buys for the Home Depot account• Maintain media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation• Review weekly brand goals and ensure all brands are delivering against their GRP goals• Outstanding communication skills working with Network/Publisher teams on a daily basis along with building strong relationships• Comfortable with daily client-facing and keeping the client knowledgeable of current deals• Evaluate media opportunities and presents media plans and or/POV’s clearly in writing and orally• Manage Digital Video and Television simultaneously and efficiently organize and complete each project in a timely manner • Point person for all Added Value opportunities and discussions between Network Marketing and Client• Supervise multiple assistants daily work including; scheduling, posting, tracking and billing• Responsible for post-buy analysis on a quarterly and yearly basis for mandatory audits and for client reference
Jun 2013 - Mar 2016
Assistant Buyer, National Video Activation
• Interfaced and assisted Buyers with day to day workloads• Supported Buyers in preparing and delivering work to the client and colleagues within Carat• Demonstrated multi-tasking ability, kept multiple projects on-track, structured and executed work efficiently • Stayed connected with multiple networks to ensure programming, scheduling, and delivery were on track• Maintained client budget levels and communicated with billing department to clear all discrepancies• Kept current with market research and marketplace
Mar 2012 - Jun 2013
Event Coordinator
Appreciation Events Inc.
• Planned, promoted and hosted all Corporate Events while meeting the needs of each different client • Entrepreneur atmosphere, strong work ethic and drive, work well in a team environment, and continually create and explore new ideas• Strong communication skills to build cliental and business relationships• Completed daily administration responsibilities such as, scheduling, answer and return phone calls, and event preparations• Fast pace working environment, manage multiple clients, be organized, and very detail-oriented
Jul 2011 - Mar 2012
Fashion Market Intern
- Aid multiple assistants and stylists in finishing projects and completing tasks- Communicated with buyers via phone, email or personal pick-up - Organized and managed check-ins and returns of fashion merchandise- Communication and organization skills were a must in order to make the day run smoothly
Jan 2011 - Sep 2011
Fashion Credit Intern
- Conducted Market and Store research for current and upcoming issues- Completed and organized Photo reports and Ad reports- Communicated with buyers and sellers via phone and email- Organized and completed crediting needed for each issue
Aug 2010 - Dec 2010
3 education records
Alyssa Hook education
Bachelor Of Arts, French Studies
Wagner College
Bachelor Of Science, International Business
Wagner College
French Studies
Université Lumière Lyon 2
FAQ
Frequently asked questions about Alyssa Hook
Quick answers generated from the profile data available on this page.
What company does Alyssa Hook work for?
Alyssa Hook works for GroundTruth.
What is Alyssa Hook's role at GroundTruth?
Alyssa Hook is listed as Sales Director at GroundTruth.
What is Alyssa Hook's email address?
AeroLeads has found 1 work email signal at @groundtruth.com for Alyssa Hook at GroundTruth.
Where is Alyssa Hook based?
Alyssa Hook is based in United States while working with GroundTruth.
What companies has Alyssa Hook worked for?
Alyssa Hook has worked for Groundtruth, Horizon Media, Hearts&Science, Carat Usa, and Appreciation Events Inc..
How can I contact Alyssa Hook?
You can use AeroLeads to view verified contact signals for Alyssa Hook at GroundTruth, including work email, phone, and LinkedIn data when available.
What schools did Alyssa Hook attend?
Alyssa Hook holds Bachelor Of Arts, French Studies from Wagner College.
What skills is Alyssa Hook known for?
Alyssa Hook is listed with skills including Advertising, Fashion, Event Planning, Social Media, Management, Email Marketing, Social Networking, and Event Management.
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