Alyssa M. Dixon Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, North Carolina

Charlotte, North Carolina

Charlotte, North Carolina Area

Recruited to grow business with Anheuser-Busch wholesalers and field sales & marketing professionals in seven states at a company which provides brand name products and top-quality promotional items to meet the branded solutions needs of businesses of all sizes.• Develop and execute effective sales strategy to grow promotional merchandise sales and margin with 112 Anheuser-Busch wholesalers and field personnel in Virginia, Kentucky, Tennessee, North Carolina, South Carolina, Georgia, and Florida.• Cultivate and strengthen relationships to prospect and close profitable promotional products sales, serving as the primary client contact during the sales process; work with internal support functions to ensure client needs are met.• Maintain a full understanding of all brand guidelines and marketing initiatives for more than 50 Anheuser-Busch brands.• Work with clients to provide fully integrated creative solutions, and innovative brand experiences to strengthen consumer connections and grow mindshare through promotional products, gifts, merchandise, and point-of-sale items.• Provide a high level of service to meet customer needs including sourcing special order merchandise as a result of feedback, ordering items from catalog, developing custom programs, and recommending new product ideas to drive brand objectives.

Charlotte, North Carolina Area

Recruited to manage local and regional media planning, buying, and marketing coordination in three states for the leading global brewer that produces and markets the world’s best-selling beers including Budweiser, Bud Light, and Stella Artois.• Developed and executed local media plans to promote the ABI portfolio in the states of North Carolina, South Carolina, and Tennessee within brand and wholesaler determined budgets while utilizing brand strategies and marketing initiatives.• Managed full-cycle media strategy, including in-depth planning and analysis, effective negotiation, and complex media placement and buying; ensured optimal media mix, and weight levels to achieve targeted CPP and CPM goals.• Created and activated more than 100 relevant, media-driven promotions per year collaborating with local wholesalers to leverage media programs at retail through sampling opportunities and interactive exposure for the ABI brands.

Charlotte, North Carolina Area

Recruited to grow business at existing accounts, and develop new business to meet sales goals for an outdoor and location-based advertising firm, which provides advertisers with the best media strategies.• Sold and serviced out of home advertising solutions in a territory consisting of bulletins, posters, and digital billboards.• Managed relationships and business with an existing book of clients while developing a pipeline of new business in the South Charlotte / Rock Hill area to consistently achieve all revenue and customer satisfaction goals.• Utilized a consultative sales approach and account management skills to analyze customer needs, identify appropriate solutions, and develop customized proposals to win business from a variety of clients in diverse industries.

Charlotte, North Carolina Area

Served as sales liaison between ad agencies and broadcast stations at a broadcast media company that develops client solutions that deliver optimal value on a consistent basis.• Managed a book of national accounts, negotiating air time and submitting rates on behalf of agency clients.• Worked with national buyers at advertising agencies in North Carolina, South Carolina, Virginia, and Arkansas as liaison with local TV National Sales Managers at 75 ABC, NBC, CBS, FOX, and CW (UPN) affiliates across the country.

Charlotte, North Carolina Area

Hired and promoted to assist in media buying to support brand marketing plans for the world’s largest beverage company, offering over 500 brands to people in more than 200 countries.• Negotiated and bought TV, Radio, and Out-of-Home advertising placements for select markets in NC, SC, and WV.• Evaluated new media opportunities, and leveraged available media research to improve buying strategies.• Assisted Senior Buyers with invoicing and trafficking while training as a Junior Buyer.

Charlotte, North Carolina Area

Hired as Office Assistant and promoted after only three months to a learn about negotiating contracts, as a Sales Trainee.• Learned how to negotiate contracts with agencies and broadcast stations, and subsequently earned responsibility of handling a small direct response account which consisted of 30-minute infomercials.• Assisted in negotiations on behalf of agencies to service the needs of their clients.• Originally hired to assist Account Executives with inputting orders, trafficking, makegoods, and answering phones.