Alyssa Morris Email & Phone Number

Austin, Tx, Us

Austin, Tx

Freelance partnerships consultant working on national campaigns and collaborations with brands like Verizon and best-selling authors Sarah J. Maas, James Patterson, and more. UX writer and content strategist

Austin, Texas Metropolitan Area

-Managed a team of 4 - 6 marketing contributors covering content, SEO, email, social, product, and partnerships-Drove 177% subscriber growth and 150% increase in organic traffic since Sept 2019-Secured and executed partnerships with 30+ high profile brands, including Random House, Simon and Schuster, Reese’s Book Club, Sugarfina, Ban.do, driving -Managed $1mm+ budget for incremental marketing activities including media buys, mailers, and influencer campaigns-Developed product and branding for 8 new private label tea lines-53% growth in Instagram followers

Austin, Texas Area

Austin, Texas Area

Clients: Wordsearch, Aceable, Texas Architect, Barnes and Noble, etc.

Austin, Texas Area

• Individually manage, write, and proofread projects for the web, highlighting the work of architects around the state, overseeing a network of freelancers, video producers, and contributors. • Launched a website for Texas Architect magazine, overseeing project from conception to completion. Collaborated with external designers and developers to produce content strategy and site structure, generating audience growth of 500% year over year.• Deliver content for bi-monthly magazine, including an arts calendar, advertising copy, editorial letters, photo assets, and feature stories. • Social media channel owner responsible for driving oversight for social media campaigns, SEO content, and generation of inbound traffic, increasing Facebook reach by 200% and Instagram followers by 50%.

Seattle, Wa

• Optimized the content strategy and wrote marketing copy (campaign headlines, taglines, and blog posts) for all HarperCollins placements on Amazon.com, providing insights into the best strategies and tactics to achieve business objectives and improving email channel performance by 20%.• Introduced Kindle Romance Delivers, an engaging, first of its kind content marketing program reaching ~5M and blending advertorial and editorial content, balancing innovative editorial approaches with client needs, Kindle’s mission, and audience interests. • Oversaw a merchandising development fund project, encompassing marketing budgets of millions of dollars. Collaborated with advertisers and clients to devise a strategic plan including campaign and seasonal merchandising across the books category.

Presented and taught SAT prep classes

Greater New York City Area

Evaluated commercial and genre fiction manuscripts, developing a strong understanding of editorial conceptsOrganized, summarized, and responded to all remaining submissions from the previous yearUsed clean, clear, and creative writing skills to produce cover copy and promotional contentWorked across a variety of teams including editorial, pitch, sales, merchandising, and marketing to communicate with authors and create strategy for titles such as The Help and authors including Nora Roberts and Tom Clancy

Greater New York City Area

Responded to up to 100 queries per week, working independently to meet multiple deadlines and adapt to changing prioritiesAnalyzed all partial and full romantic fiction manuscripts requested from queriesComposed detailed reader reports, editorial letters, rejection letters, and pitch letters, communicating with both editors and authorsPitched ideas based on current events, pop culture, blogs, and trends

Greater Los Angeles Area

Developed comprehensive email strategies to keep volunteers engaged and responded to all e-correspondence using brand voice guidelinesLed weekly orientation and training sessions for as many as 20 new volunteersCreated a week of original curriculum for a new English Language Learner’s camp programCoordinated guest registration and catering for high-profile fundraisers

Claremont, Ca

Orchestrated the station’s social media presence through Myspace, Facebook, and Twitter and wrote a weekly on-air concert calendar bulletin, newspaper column, and an email newsletter using Constant ContactConducted a series of KSPC sponsored concerts in the community, involving frequent vendor contactConceived of and implemented a publicity campaign to raise student awareness of the college radio station and gain new listeners