Alyssa Fallert Email & Phone Number

Tempe, Az

Manage FOH staff and responsible for developing and supervising host staff.• Created and currently manage offsite catering service including processes and marketing• Responsible for coordinating all in-house banquets

Mesa Campus

Generated new student inquiries leading to enrollments and increased brand awareness through community events, activities and presentations.• Responsibilities include researching, planning, staffing and executing events such as career fairs, local festivals and college nights• Delivered presentations to high school seniors and job clubs• Received the TEACH award for outstanding performance - May 2014

Phoenix, Arizona Area

One of the original employees in new Community Marketing initiative generating new patients through local activities including bridal shows, women’s expos, business health fairs and chamber of commerce events supporting 66 dental practices in 4 states. Managed all aspects of community events including research, planning, staffing, travel, budget, execution, follow-up, tracking and reporting. Worked within established event budget to ensure department’s mission and objective.• 2012 – executed 87 market events generating 750 new patient appointments • 2013 – executed 107 market events generating 1100 new patient appointments• Served as a mentor and trained new Community Marketing Managers and Office Leaders• Built relationships with Senior Leaders of Operations, Office Leaders, event organizers and human resource managers.

Tempe, Az

Responsible for all promotion, advertising, events, banquets, community relations and website content for independently owned restaurants. • Coordinated, planned and promoted all banquets communicating with customers, managers, chefs, and staff to execute over 500 events annually• Instituted RigaTony’s Wine Dinners – custom 5-course wine pairing dinners generating over $20,000 annually. Scheduled menu development, wine pairings, planning and promotion for monthly dinners• Created Iguana Mack’s Roadhouse Run – an annual charity run/walk benefiting Maricopa County Animal Care and Control. Also instituted the annual Howl-O-Ween and Santa Paws events• Developed company email list of 4,000 customers and managed list and email promotion using Campaigner Email Software and completed Campaigner Expert Certification• Coordinated “Large Parties To Go” working with local businesses, schools, churches, non-profits and individuals to provide meals for events and fundraisers including rehearsal dinners, business meetings, fundraisers, family functions and Chandler Police DARE Dinners.

Gilbert, Az

Strategic and tactical marketing for small businesses. Clients include a behavioral sciences publisher, computer-aided-design (CAD) consultant, weight loss and medical consultant, and senior citizen assisted living placement firm.• Managed ongoing communications with authors, academic institutions and client prospects; developed weekly e-mail specials; designed and managed traditional direct mail, brochures and catalogs; responsible for website content

Tempe, Az

Directed product promotion, corporate image development and awareness in vertical market groups to successfully promote computer-aided-design (CAD) integration companies in 12 locations throughout the Western United States.• Event planning and promotion including technology days, seminars and workshops in multiple locations working closely with exhibitors, users groups, hotels, resorts, hardware and software manufacturers to exceed attendance by over 200% of goal.• Developed and produced client newsletters, company profiles, proposals, and technical procedures manuals.• Administered GoldMine (CRM software) -- customized user interface, performed database maintenance, created custom reports, trained staff and provided technical support for all locations