Alyssa Fallert Email & Phone Number

Tempe, AZ

• Manage FOH staff and responsible for developing and supervising host staff.
• Created and currently manage offsite catering service including processes and marketing
• Responsible for coordinating all in-house banquets

Mesa Campus

• Generated new student inquiries leading to enrollments and increased brand awareness through community events, activities and presentations.
• Responsibilities include researching, planning, staffing and executing events such as career fairs, local festivals and college nights
• Delivered presentations to high school seniors and job clubs
• Received the TEACH award for outstanding performance - May 2014

Phoenix, Arizona Area

• One of the original employees in new Community Marketing initiative generating new patients through local activities including bridal shows, women’s expos, business health fairs and chamber of commerce events.
• 2012 – executed 87 market events generating 750 new patient appointments
• 2013 – executed 107 market events generating 1100 new patient appointments
• Served as a mentor and trained new Community Marketing Managers and Office Leaders
• Built relationships with Senior Leaders of Operations, Office Leaders, event organizers and human resource managers.

Tempe, AZ

• Responsible for all promotion, advertising, events, banquets, community relations and website content for independently owned restaurants.
• Coordinated, planned and promoted all banquets communicating with customers, managers, chefs, and staff to execute over 500 events annually
• Instituted RigaTony’s Wine Dinners – custom 5-course wine pairing dinners generating over $20,000 annually. Scheduled menu development, wine pairings, planning and promotion for monthly dinners
• Created Iguana Mack’s Roadhouse Run – an annual charity run/walk benefiting Maricopa County Animal Care and Control. Also instituted the annual Howl-O-Ween and Santa Paws events
• Developed company email list of 4,000 customers and managed list and email promotion using Campaigner Email Software and completed Campaigner Expert Certification
• Coordinated “Large Parties To Go” working with local businesses, schools, churches, non-profits and individuals to provide meals for events and fundraisers including rehearsal dinners, business meetings, fundraisers.

Gilbert, AZ

• Strategic and tactical marketing for small businesses. Clients include a behavioral sciences publisher, computer-aided-design (CAD) consultant, weight loss and medical consultant, and senior citizen assisted living.
• Managed ongoing communications with authors, academic institutions and client prospects; developed weekly e-mail specials; designed and managed traditional direct mail, brochures and catalogs; responsible for website.

Tempe, AZ

• Directed product promotion, corporate image development and awareness in vertical market groups to successfully promote computer-aided-design (CAD) integration companies in 12 locations throughout the Western United.
• Event planning and promotion including technology days, seminars and workshops in multiple locations working closely with exhibitors, users groups, hotels, resorts, hardware and software manufacturers to exceed.
• Developed and produced client newsletters, company profiles, proposals, and technical procedures manuals.
• Administered GoldMine (CRM software) -- customized user interface, performed database maintenance, created custom reports, trained staff and provided technical support for all locations