Alyssa G. Email and Phone Number

- Developed digital content marketing strategies and analysis to drive paid campaigns, lead generation, SEO optimization, and production.- Implemented SEO strategies to increase organic traffic by 10% YOY- Monitored and evaluated website traffic to assess campaign success, identify issues, and make forward-thinking adjustments to exceed targets by 12% YOY. - Optimized the website architecture and content to align with the SEO strategy and marketing goals; executing on-and off-page tactics for best performance.- Created content strategies to drive organic traffic; educating and training writers on how to create unique content that is meaningful to prospective customers and search engines.- Maintained and optimized web pages in the content management system to drive an 6% increase in CVR YOY.

- Developed and implemented the go-to-market strategy for the Customer Learning Platform (CLP).- Measured and analyzed the effectiveness of quarterly marketing campaigns.- Led monthly thought leadership and lead generation programs resulting in 2.5M in pipeline opportunities over 18 months.- Managed and optimized AdWords, Capterra, Software Advice, and other pay per click and pay per lead programs.- Constructed landing page and copy tests to improve lead conversion rates resulting in an increase of 30%.- Developed and edited pillar pages increasing organic traffic by 10% YOY.- Designed and implemented campaigns to serve personalized messaging to targeted segments of web visitors resulting in a 47% increase in pipeline opportunity.- Tracked and reported on 3rd party channels while scaling lead generation programs in the CLP segment resulting in 2.5M in pipeline opportunity.- Collaborated with the product team to script and produce persona focused videos.- Managed paid product listings and review generation programs.- Established and maintained company relationships with industry analysts.- Executed segmented email nurturing program.- Assessed, negotiated, and managed vendor relationships while tracking ROI generated via investment in paid media and sponsorships.- Developed marketing content such as blogs, promotional materials, and advertisements for social media.

- Responsible for nurturing relationships with clients, prospects, and partners through cross-channel collaboration, digital marketing campaigns, event interactions, paid media, and webinar participation and to increase renewals, referrals, and cross-sell opportunities resulting in 47M in pipeline opportunity over 3 years.- Capitalized on industry and marketplace trends to strategize marketing campaigns and enhance channel operations.- Managed weekly webinar program to drive thought leadership and lead generation resulting in a 98% increase YOY.- Negotiated, and managed vendor relationships, tracking ROI generated through investment in digital marketing campaigns and media.- Lead global strategy and project plans for company events program, including 40 trade shows, 8 micro-events, and the annual Virgin Pulse user conference.- Responsible for generating a 10% increase in Thrive Summit registration and a 60% increase in event growth revenue YOY.- Executed trade show promotional plans to drive traffic, and schedule meetings, to produce qualified leads. - Developed and maintained relationships with clients to increase renewals, referrals, and cross-sell via client advocacy initiatives resulting in 1M in pipeline opportunity. - Created innovative and targeted collateral to support overall branding objectives.

- Managed B2B brand marketing for Computerworld, JavaWorld, and ITWhitepapers.com delivering multi-channel campaigns to drive lead generation.- Supported website re-launch by developing content and outlining information architecture to rebuild the Computerworld brand.- Researched analytical data from national reports to identify customer purchase objectives.- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation, and adjusting production schedules.- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.- Optimized advertising efforts by developing content for media relations, corporate communications, and social posts.- Partnered with sales to strengthen client relationships and generate new revenue opportunities via events.

- Coordinated public relations for nationally recognized nonprofit mental health programs.- Generated messaging for both B2B and B2C media.- Contributed to mock-ups, email campaigns, and social media content.- Collaborated with team members to help expand marketing channels.- Created unique and engaging content for a range of social media platforms including Pinterest, Facebook, and Instagram.

- Assisted in research, tracking, analysis, and communication of relevant federal and state policy issues, legislation, and regulations- Aided in the creation of strategies for broadening the base of grassroots advocates for suicide prevention including exploring new media and web-based opportunities to promote AFSP/SPAN USA’s mission- Supported AFSP/SPAN USA staff in regard to federal, state, and local policy development, communications, and administrative duties as assigned- Organized the day-to-day operation of the Field Advocate Program- Maintained Field Advocate Database