Alyssa Gentile Email & Phone Number

Florida, United States

West Palm Beach, Florida, United States

-Individually responsible for the creation and management of holistic marketing plans for50+ shows across the state of Florida ranging from 1k to 15k capacity venues-Develops and executes advertising strategies for all assigned shows across Facebook,Instagram, Twitter, TikTok, Youtube, Display, and Traditional media outlets includingradio, print, and television-Creates new relationships with emerging media outlets and third party promotionopportunities to drive incremental ticketing revenue-Works with internal and external agencies, artist management, and venue teams to ensure success of each assigned show

Miami-Fort Lauderdale Area

-Supported the Club cross-functionally by building and delivering campaigns across multiple touchpoints including digital, ticketing, fan engagement, gameday experience, and special projects-Ran point on all promotions pertaining to ticket sales, tactical marketing by harnessing club-owned channels not limited to email, app, push notification, website, in-stadium and more-Drove Partner Takeover night initiatives and theme night concepts i.e. Blackout presented by Publix-Created and maintained game production including run of show, creative direction, recognitions, atmosphere, performances-Owned merchandise design direction and promotional activities across the club app and social channels-Supported all incoming events at Inter Miami CF Stadium through servicing productions needs-Served as an idea and execution hub for Business Development, Digital, Fan Engagement, Ticketing, and other departments.

Miami/Fort Lauderdale Area

-Supported VP, Brand & Marketing by cross-functionally leading campaigns and promotions in our inaugural season-Created and supervised all game presentation elements and entertainment,scripting, on-field activations, and fan zone activities-Oversaw grassroots initiatives and appearances plus club merchandise promotional activities-Supervised email marketing efforts for the club-Managed eMLS and esports initiatives, eFriendlies, and more

Greater Philadelphia Area

Greater Philadelphia Area

-Managed cross-functional marketing communications pertaining to game day activations, paid media, broadcast messaging, special events, theme nights and content strategy-Owned the ideation and execution of all brand, partnership, and community relations campaigns including Kit Launch, Renewals, Season Launch, and Playoffs-Built and executed special Group and Single Game Ticket promotions -Launched the Union's Esports platform and manages gaming partnerships and events-Conceptualized club retail tactics and one-off collections, including promotional shoots and merchandising in venue-On game days, oversaw Fan Fest (Toyota Plaza) sponsor activation area and supervised a group of 10+ interns and volunteers-Assisted the Game Operations team with overall timing and production of in-game elements -Launched and managed club's college representative program

Greater Philadelphia Area

-Responsible for retaining and creating maximum revenue for the Union, suprassing personal new sales goals-Provided exemplary service to over 400 Members and Partial Season Members throughout the year-Sold full season, groups, and single game inventory-Ensured memorable group experiences on game day -Assists ticket sales and marketing departments on game days with operations and events

Alexandria, Virginia

-Executed components of corporate hospitality programs including research, vendor outreach, logistics, and on-site supportExamples: The Masters, Kentucky Derby, US Open-Assisted with planning of incentive trip for key client including logistics, gifting, branding, and communication-Liaised with vendors, venues, and clients to ensure event success-Provided consulting research and program plans for key clients around sports property opportunities

Washington D.C. Metro Area

-Assisted VP of Marketing in finding opportunities to build our athletes' brands-Brainstormed integrated marketing campaigns for clients-Provided research and analysis on potential endorsement prospects, celebrity seeding opportunities, paid appearances, and charity work-Drafted initial pitches to high profile companies

Knoxville, Tennessee Area

-Organized and crafted promotions for athletic events, including giveaways, contests, special recognitions, and halftime activities-Coordinated game presentation music and other atmospheric components for five sports and managed video board operations for women’s soccer/softball-Promoted events and special offers via social media, email, campus displays, and street team activities-Assisted with department’s Student Rewards program to encourage student attendance

Knoxville, Tennessee Area

-Aided in overall media coverage and promotion of seven Division 1 athletic teams-Assisted Sports Information Directors in internal and external communication of statistics and team information-Wrote HTML code using Netitor CMS and uploaded pre-game and post-game content to UTsports.com-Updated and edited media guides using Adobe InDesign-Co-managed social media accounts for women’s soccer and softball

Hess Hall

-Responsible for the well-being of 55 female residents-Created programs to encourage healthy lifestyles, academic success, diversity, and professional development-Handled resident concerns, incidents in the residence hall, family inquiries, and other requests

-Provided superior customer service congruent to Publix's mission statement-Responded to all customer inquiries and requests-Also worked in Pharmacy, maintaining patient records, filling prescriptions, and handling transactions

Master Of Professional Studies: Sports Industry Management, Marketing Track

Activities and Societies: Georgetown SIM Student Association

Marketing, Business Administration And Management, Supply Chain Management Collateral

Activities and Societies: 2014 graduating class Alumni Advisory Board and UT Partners in Sports