Led brand & creative strategy for Intuit’s Employer Brand team, driving key initiatives across web, paid media, and market research to build brand lift with prospective talent. Took on rotational development role with the Integrated Marketing team, leading creative strategy for consumer GTM efforts. Partnered with cross-functional teams like Corporate Responsibility to drive awareness of Intuit’s social impact initiatives and build brand equity.Achievements:- Spearheaded Career Site of… Show more Led brand & creative strategy for Intuit’s Employer Brand team, driving key initiatives across web, paid media, and market research to build brand lift with prospective talent. Took on rotational development role with the Integrated Marketing team, leading creative strategy for consumer GTM efforts. Partnered with cross-functional teams like Corporate Responsibility to drive awareness of Intuit’s social impact initiatives and build brand equity.Achievements:- Spearheaded Career Site of the Future initiative to deliver best in class web experiences for prospective talent, orchestrating site data analysis, A/B testing, prototyping, and 40+ global user research sessions to inform strategy and drive alignment with cross-functional leaders.- Revolutionized tax expert recruitment by implementing a multi-channel campaign, resulting in +11pt aided awareness and +8pt favorability increase, in effort to attract over 23k seasonal experts by FY2025.- Delivered +11pts familiarity and +9pts consideration by strategically marketing Intuit’s Job Readiness program, driving creative development and the integrated marketing communications plan in an effort to improve Intuit’s reputation.- Drove global tech talent awareness and consideration for Intuit as an employer, producing a 13-22% increase in aided awareness and a 2-point jump in consideration across regions. Show less

Drove initiatives across brand lift measurement, web development, and omnichannel campaign creative. Partnered with cross-functional teams to develop an integrated marketing communications plan to build Intuit’s tech reputation. Led research initiatives that informed audience insights and creative strategies, enhancing overall campaign effectiveness.Achievements:- Established Intuit as an innovative employer of choice for tech talent while pioneering a remote creative development… Show more Drove initiatives across brand lift measurement, web development, and omnichannel campaign creative. Partnered with cross-functional teams to develop an integrated marketing communications plan to build Intuit’s tech reputation. Led research initiatives that informed audience insights and creative strategies, enhancing overall campaign effectiveness.Achievements:- Established Intuit as an innovative employer of choice for tech talent while pioneering a remote creative development process, resulting in +11pts favorability and +9pts perception of Intuit among target audience.- Executed mobile-first web strategy for Intuit's career site redesign, creating a 35% jump in digital experience, a 37% boost in engagement, and +3X click-to-apply ratio on mobile.- Navigated creative strategy for the first broad-reaching tech campaign that yielded a +10pt increase in awareness and contributed to a 41% rise in tech applications. Show less

Advanced employer brand strategy across Intuit's career site, key recruitment & tech events, and owned media. Created branded assets and Employer Brand guidelines for the Talent Acquisition team. Tested and scaled employer brand awareness paid media campaigns.Achievements:- Drove brand strategy for Intuit’s presence at key tech conferences with a cross-functional team, resulting in a 40% YOY increase in leads.

Brought on board to tap into expertise to build Intuit Careers social strategy and content management for owned channels. Achievements:- Increased Intuit’s company rating on Glassdoor by 11% over three months through targeted internal review campaigns, landing Intuit #20 on Glassdoor’s Best Places to Work list.

• Tested and optimized direct marketing campaigns through platforms including HubSpot and Act-On.• Managed and updated company website with new content using WordPress.• Ran Google AdWords Campaigns to promote events and drive prospects to company website.• Owned graphic design and developed thought leadership content for social channels.• Created brand style guide and designed branded assets to ensure consistency across platforms.• Organized educational events, conferences,… Show more • Tested and optimized direct marketing campaigns through platforms including HubSpot and Act-On.• Managed and updated company website with new content using WordPress.• Ran Google AdWords Campaigns to promote events and drive prospects to company website.• Owned graphic design and developed thought leadership content for social channels.• Created brand style guide and designed branded assets to ensure consistency across platforms.• Organized educational events, conferences, and executive dinners to generate leads and promote services. Show less