Alyssa K. Fried Email & Phone Number

Amsterdam, North Holland, Nl

Charlotte, North Carolina, Us

New York, Ny, Us

Responsible for building new study programs and self-assessment tools for students preparing to take specialized entrance and licensure exams, first in medical and allied health, and later in emergency medical services, nursing, civil service, etc.Provided business analysis by conducting international market intelligence research and analysis, including customer needs assessments, acquiring content to meet those needs, and ensuring that production, marketing, and sales departments understood product rationale and unique value proposition.*Increased Allied Health revenue by expanding portfolio and development of online platforms*Partnered with Saudi Arabian Cultural Mission and built custom content and curricula tailored to student needs*Assessed domestic and foreign exams for new program viability in areas of business management, engineering, civil service, and medical licensure*Evaluated related markets and companies for growth and acquisition opportunities*Led teams inclusive of recruited authors and Kaplan colleagues across divisions and departments for creation of new programs launching in 2018

New York, Ny, Us

Continued the work done as Editor, and additionally acquired and published multi-platform medical education content in Pathology and Neurology.∗ Responsible for 25% of all content across MHE’s 10 digital platforms inclusive of reference, self-assessment, and multimedia content, as well as custom-curriculum learning modules∗ Created, built, and launched the latest MHE platform, The ObGyn Collection (2015)∗ Oversaw the launch of The Neurology Collection (2014) ∗ Acquired, transmitted, and published 100+ print and digital publications across noted disciplines∗ Increased unit sales and net revenue of print/eBook publications by 45% by strengthening foundation of core, general resident-level educational texts and identifying specialist content in untapped key growth areas∗ Originated Pathology program by launching successful, original content in crowded market and publishing unique field guides, atlases, and review content for new revenue stream

New York, Ny, Us

Acquired and published multi-platform medical education content in the disciplines of Pediatrics and Obstetrics and Gynecology.∗ Acquired, transmitted, and published print and digital publications across noted disciplines∗ Revitalized century-old legacy titles for highest earnings in editions by initiating a strong redesign, tighter development and production schedules, consistent and timely publication to coincide with peak customer need. Additionally, improved author relations, successful contract negotiations, targeted and accurate budgeting∗ Created, built, and launched award-winning educational platform AccessPediatrics, winner of the 2011 eProduct Best in Biological & Life Sciences, PSP Prose Awards, the fastest-growing Access site in history, and the only Access site with 100% institutional renewal rate.

London, Gb

Contracted content for print publications across all disciplines as needed and assisted VP/Publishing Director in acquisitions and the daily management of the editorial department. ∗ Acquired, transmitted, and published 20+ print titles∗ Developed strategy of revitalizing and repurposing projects for quick turnaround to bolster pipeline∗ Implemented new best practices to expedite contract signing while emphasizing positive working relationships with authors and editors

London, Gb

Master Of Arts - Ma, English Language And Literature/Letters

Bachelor Of Arts (B.A.), English / Art History