Marketing Director
CurrentStrategized and managed digital and traditional marketing initiatives for clients in the e-commerce, tech, CPG, D2C, bev/alc, beauty and health industries including Meta, LinkedIn, Borden Dairy, Topgolf and Northwestern Medicine. Analyzed campaign analytics to identify successes and failures for each marketing initiative KPIs to improve future campaigns.Strategized and managed global digital advertising campaigns through various ad manager platforms, with an average of 10 million paid impressions per month across client accounts.Ensured optimal performance of ad units across various channels, while crafting captivating creative messaging and compelling calls-to-action.Generated comprehensive reports highlighting crucial metrics pertaining to channel and campaign ROI, facilitating insightful analysis and fostering overall channel growth.Significantly expanded client social media presence through both organic and paid advertising, achieving an extraordinary average annual increase of over 900% in followers, engagement, and impressions.Spearheaded the creation and management of client social media channels, fostering engagement and brand affinity.Cultivated strategic partnerships with influencers and affiliates, enabling holistic 360-degree digital marketing campaigns for clients.Managed direct reports of social media managers, content creators and interns.Fostered collaboration with a network of freelance creatives and external agencies, facilitating synergistic and impactful client projects.Worked with agency and client creative teams to strategize campaign creative assets.Partner with clients teams to form and test new ideas that improve click-through rate, conversion rate and customer lifetime value.Effectively managed and allocated annual advertising budgets exceeding $1 million.
