Strategized and managed digital and traditional marketing initiatives for clients in the e-commerce, tech, CPG, D2C, bev/alc, beauty and health industries including Meta, LinkedIn, Borden Dairy, Topgolf and Northwestern Medicine. Analyzed campaign analytics to identify successes and failures for each marketing initiative KPIs to improve future campaigns.Strategized and managed global digital advertising campaigns through various ad manager platforms, with an average of 10 million paid impressions per month across client accounts.Ensured optimal performance of ad units across various channels, while crafting captivating creative messaging and compelling calls-to-action.Generated comprehensive reports highlighting crucial metrics pertaining to channel and campaign ROI, facilitating insightful analysis and fostering overall channel growth.Significantly expanded client social media presence through both organic and paid advertising, achieving an extraordinary average annual increase of over 900% in followers, engagement, and impressions.Spearheaded the creation and management of client social media channels, fostering engagement and brand affinity.Cultivated strategic partnerships with influencers and affiliates, enabling holistic 360-degree digital marketing campaigns for clients.Managed direct reports of social media managers, content creators and interns.Fostered collaboration with a network of freelance creatives and external agencies, facilitating synergistic and impactful client projects.Worked with agency and client creative teams to strategize campaign creative assets.Partner with clients teams to form and test new ideas that improve click-through rate, conversion rate and customer lifetime value.Effectively managed and allocated annual advertising budgets exceeding $1 million.

Create and curate innovative, platform-specific content and ideas for brand social media accounts.Partnered with our community managers for Flamin’ Hot, Fritos, Smartfood, Rold Gold, PopCorners, and Stacy’s to develop targeted social content strategies and execute high-impact, timely reactive social media content..Developed and implement a new social media strategy for the Flamin’ Hot brand portfolio in collaboration with our brand and creative teams.Oversee influencer and evergreen UGC creator campaigns for Flamin’ Hot, Stacy’s and PopCorners.Prepare detailed reports and conduct in-depth analysis of social campaign analytics, and deliver comprehensive quarterly recaps to provide actionable insights and drive strategic decision-making for our client brands.Partner with brand teams and external agencies to strategize, create, and execute 360 marketing campaigns, such as the Flamin’ Hot x DUNE: Part Two collaboration for Warner Brothers.

Working on content marketing, website optimization, social media management and email marketing for NEFT Vodka, a rapidly growing spirits brand.Partner with internal creative team to create compelling social media, website and email content.Manage and maintain the NEFT international and local social communities.Manage Klaviyo Email Software including scheduling emails, building flows/automations, running A/B tests, and collaborate with our in-house designer on impactful email campaigns.Develop comprehensive marketing campaign strategies on a quarterly basis and oversee their development and implementation.Innovate and develop user acquisition campaigns, consistently exploring novel approaches to attract and engage new users.Foster productive collaboration with international distribution teams to conceptualize and authorize localized marketing assets.

Art + Marketing Director of one of Chicago's most popular framing and gift shops.

Assist on accounts such as:-Bonhomme Hospitality (Celeste, DISCO, Beatnik, Black Bull/Bordel)-Publishing House & Press Room-New Frontier Tiny Homes -The Rabbit Hole-Siren Betty Design-The Publishing House Bed and Breakfast-The Pink Squirrel-The Press Room

Assist on account such as:-Bonhomme Hospitality (Celeste, DISCO, Beatnik, Black Bull/Bordel)-New Frontier Tiny Homes-Stock Mfg. Co.-Dose Market -Custom Hair Lounge -Concrete Cowboy-The Rabbit HoleResponsibilities include: -Writing, editing and sending out pitches and press releases-Planning social media posts-Strategize pitching angels and strategies-Helping coordinate events (such as a fashion show)-Writing copy for website or social media outlets-Taking and organizing images-Researching media outlets and contacts (Cision)-Work onsite during event days

Event and music photographer for companies such as MTV, AP, Substream, Warner Music Group, Sony, and Universal Music Group.I worked with musicians, record labels and music management teams to fulfill photography needs for online and print media.