Responsibilities include digital and social strategy, editorial content development and production, and reporting across 7 social media platforms (primarily focused on Barilla and Wasa - US), partnering with the Global Digital Strategy team and Global Barilla Acceleration teams on localization of global social strategy and execution, piloting new digital tools, content formats, and ways of working, and supporting the development of all digital and social marketing campaigns (paid and organic).

Associate Channel Marketing Manager on Restaurant Chains, North America Project lead on FOH (front-of-house) mayonnaise activations (Hellmann's and Best Foods brands) Additional Leadership: Diversity Business Network board, Tignum Champion, GCC team captain, UFLP buddy program, Summer Intern buddy program, non-core recruitment program

IT Department - Community Management SystemsDivision specializing in Signs, Advertising, Readerboards, & ESL (Electronic Shelf Labels)• Worked within the Retail and Advertising Systems department to gather and analyze feedback and pilot study results surrounding the technologically advanced Electronic Shelf Label initiative• Developed and presented a business case solution regarding expansion of the “Happy & Healthy” campaign with a cross-functional team• Created a mobile application prototype that would execute a “My Happy & Healthy” omni-channel interaction

Convenience Store and Foodservice channel specialization.Assisted with 2013 new product implementation including projects with the Planters and Mio brand management teams.• Created and analyzed various reports regarding market trends and product performance (using Nielsen, IRI, SAP, and Microsoft Excel)• Aided the convenience store channel in preparing for 2013 by creating internal new item selling stories, providing data support, attending promotion planning meetings, and with trade show representation• Supported Business Unit initiatives via collaboration with brand management teams, specifically MiO and Planters

• Created and managed an entrepreneurial business venture selling skin care and cosmetic lines• Trained in product development, applications, management techniques, and customer service

• Effectively organized 20 years of client information using a physical filing system and Microsoft Office Excel• Responsible for general office management and client communication

• Participated in the planning process and execution of hosting a variety of themed children’s events• Led children in a large range of activities such as crafts, makeovers, dancing, rhythm sticks, fashion shows and relay races