Alyssa Lightner Email and Phone Number

· Manage key retail accounts to help build cohesive working relationships and strong partnerships to ensure overall sales and brand goals are met.· Propose, manage and execute marketing initiatives and retail partnerships, both online and in-store ensuring that the company and brands are accurately represented.· Proactively communicate brand updates to all retail accounts and act as the point person for day-to-day requests and inquiries for all marketing related needs including promotions and media buys.· Work closely with sales reps and store owners to reach company's retail marketing goals and objectives while staying within plans and budget.· Actively develop unique and effective ways to increase brand awareness for consumers and retailers to be communicated through retail marketing initiatives and events.· Organize and coordinate logistics for national/local marketing and retail events for all five company brands including employee/consumer events, and key product launches.· Communicate directly with senior executives to ensure sales goals are met on overall marketing initiatives.· Attend company and industry events as a brand spokesperson to establish relationships with potential partners and vendors.

· Established working relationships and communicated with brokers to increase awareness for potential investors.· Attended and networked at investor tradeshows, establishing new business and continuing existing relationships.· Acted as liaison between management and brokers for updates on the company investment, revenue and payments· Created and executed innovated direct mail programs to garner interest of potential investors.· Planned and executed special events and meetings with CEO/CFO and top investors.For Immediate Release & KD PromotionsPromotional Representative - September 2004 ­ March 2006· Promoted business-to-business public networks· Created product awareness by both gorilla and controlled marketing.· Actively sampled products to public to create awareness and effectively promote the key brand· Prepared food and beverages for high demand sampling.