Alyssa Lopez Email and Phone Number

As founder and senior consultant I help my clients create strategies that are data and goal driven. I assist them with selecting the ideal marketing stack for their business, setting up the technology and executing the plan. With 9 years experience as a digital marketing executive & consultant I provide consulting and hands on execution in, Marketing Automation (HubSpot specialization), Lead Generation Services, Digital Marketing Audits, Strategic Web Planning, Data Analysis, Web Development, Email Marketing, Social Media Marketing, Search Engine Optimization (SEO), UI & UX Web Design Consulting, Paid Advertising, CMS & CRM Setup/Training, Content Marketing.

I work with clients to craft and execute content driven multi-channel digital marketing/lead nurturing strategies. Areas of Expertise: Marketing Automation, Hubspot, Inbound Marketing, Content Creation/Curation, SEO, SEM/PPC, Persona Creation, Keyword Glossary Creation, Adobe Creative Suite, Google Analytics, Adwords,Microsoft Office, Social Media Management, Social Ad Management, EBook & White Paper Creation, Lead Generation, Lead Nurturing, Email Marketing, Blog Setup & Optomized Blog Posting, Lead Scoring, Customized Reporting, Basic HTML & CSS

Acting liaison between the buying, merchandising, and marketing departments to confirm product range and selection, seasonal trends, and category forecasts. Create catalog page plans that reflect these initiatives and incorporates sales analysis. Responsible for developing the long term and short term catalog strategies, in order to aid customer acquisition, brand awareness and customer retention. Provide creative team with catalog paste-ups, working closely with the creative manager and photo shoot team to conceptualize and deliver creative strategy for all catalog pages. Provide proactive, efficient and reliable project management of catalogs, from initial point of inquiry through to completion of project. Maintain up-to-date knowledge of competitor companies, competitor activity and current market prices. Manage marketing calendar to ensure brand consistency across all marketing channels; including, video, social, email, etc.. Manage event marketing team through partnership events; including, proposals, design, and implementation.

Manage a team of graphic designers, product designers, and photographers through the creative process of internally produced products. Maintain healthy business relationships with domestic and import vendors. Develop selling strategies based on with company’s competitive and success elements. Assist in coordinating and executing the business tactics for development, marketing and sales of the products in the category. Develop and execute category plans to meet revenue goals.Make changes to the product line to increase profit margin. Implement monthly promotional strategies to achieve sales goals. Negotiate price changes with vendors and inform the changes to relevant departments of the organization. Analyze customer requirements and develop product promotions to drive sales. Stay updated on industry trends and market competitions. Attend industry events and trade shows for promoting company products.

Designed, edited, and updated company websites. Managed social media updates. Developed quarterly newsletters. Performed and monitored SEO progression. Operated and maintained BN-20. Developed and designed marketing strategies; incl., trade shows, print material, sales rep. marketing plans. Designed misc. posters, shirts, business cards, and brochures. Gained valuable experience in apparel, promotional product, and offset printing sales and management.

Designed website banners, print material, and promotional products to aid company branding.

Build brand and product recognition. Provide outstanding customer service. Establish and maintain customer relationships. Build individual and vendor line sales volume. Manage promotional events and contracted models.

Traveled Midwest area working at trade shows and corporate events. Educated potential customers on products and services. Designed displays and collateral for events.