Alyssa Mcdaniel Email & Phone Number

Washington, Dc, Us

Richmond, Virginia, United States

At the Coastal Athletic Association, I oversee aspects of digital media and social media administration. My primary focus is on producing the annual "Going Deep" documentary series, highlighting standout players across our league through interviews, b-roll, and editing. I also create engaging content for our weekly shows, including "3 Things to Watch," winners reels, and award videos, while covering our on-site championship events. Collaborating with all our university athletic programs, I work to expand our media asset library and enhance our storytelling capabilities. On game days, I provide live updates and critical information across platforms like X and Instagram, ensuring our community stays connected and informed.

San Francisco Bay Area

At ADVNC Lacrosse, I have had the opportunity to share my passion for capturing the essence of lacrosse through photography and videography. I shoot and edit captivating videos and excel in curating and posting engaging content on various social media platforms for the program. I have helped promote company events, including youth camps, recruitment camps, and tournaments. Additionally, I collaborate with players to create NCAA recruitment tapes and work closely with coaches and the marketing team to produce captivating social media content. I have had the opportunity to travel across the country to cover events and teams and am committed to showcasing the sport's energy and spirit through my visual storytelling abilities.

Virginia, United States

AMCD Visuals is a freelance sports media company specializing in the production of highlight reels, recruitment videos, and sports documentary content. My company was born out of a passion for helping athletes enhance their online image and increase their chances of getting recruited by colleges and universities.At AMCD Visuals, I take pride in creating visually stunning and engaging content that captures the essence of sports and showcases the talents of athletes. I work closely with athletes and athletic programs to understand their goals and aspirations, and use my expertise in visual storytelling to create videos that resonate with recruiters and social media audiences. Through my work at AMCD Visuals, I have gained valuable experience in entrepreneurship, project management, and customer service. I am proud of the reputation I have built in the sports media industry and look forward to continuing to grow and make an impact in the lives of athletes everywhere.

As a social media content creator and visual production worker at William & Mary Athletics, I am responsible for capturing and sharing the excitement of our sports teams with a large audience. Using my skills in photography, videography, and editing, I produce compelling visuals that engage fans and drive engagement.Working for my school has been an incredible opportunity to combine my passion for sports with my expertise in visual storytelling. From football to basketball to soccer and beyond, I cover a wide range of sports and events, capturing the action both on and off the field.My role requires a high level of creativity, as well as strong project management skills. I work closely with coaches, athletes, and other members of our marketing staff to ensure that our content is timely, relevant, and aligned with our overall social media strategy.Beyond simply capturing the excitement of the game, I am also responsible for post-production, editing, and contributing to a variety of channels. This includes not only social media but also our jumbotron and even newspapers.

Williamsburg, Virginia, United States

As a videographer for the football program at the College of William & Mary, I am responsible for providing high-quality visual content for both creative and analytical use. Using my skills in photography and videography, I work closely with the coaching staff and players to capture every moment on and off the field.My role involves planning, shooting, and editing footage to produce engaging and informative content that showcases the team's performance and achievements. This content is used for a range of purposes, including social media, recruiting, and game analysis. I am also responsible contributing to the program's extensive library of media assets.

Williamsburg, Virginia, United States

As a Content Creator for William & Mary Men's Lacrosse, I played a crucial role in capturing and enhancing the team's presence both on and off the field. I served as a photographer and videographer for a program undergoing a significant transition from a campus recreational club sport to a competitive entity in the MCLA Division II. My work involved producing high-quality photos and videos that were used to create engaging social media content on platforms like Twitter and Instagram. This content not only informed fans about scores and team updates but also helped in crafting promotional graphics and boosting online visibility for recruiting new players. I collaborated closely with the team's elected captains to strategically align content with the organization's goals and provided footage for coaches and players to analyze and improve performance. My contributions played a key role in elevating the program’s profile, enhancing fan engagement, and supporting the team's competitive growth.

New York, New York, United States

As a Social Media Marketing & Innovation intern at Major League Baseball (MLB), I collaborated closely with the Commissioners Office's social media marketing and live content departments.In this role, I curated and published content on the MLB Snapchat platform, managed intellectual property assets on MLB YouTube, oversaw advertisement monetization and administration for YouTube videos, and meticulously documented subscriber interaction metrics to assess content effectiveness. Furthermore, I conducted comprehensive social media marketing research on Instagram Threads and Broadcast channels, in addition to performing market analysis on sports-related brands within the industry.Additionally, I gained valuable insights by shadowing the Live Content team, where I acquired an in-depth understanding of the daily operations involved in broadcasting and social media coverage for the New York Mets.

Bachelor Of Business Administration - Bba, Marketing & Entrepreneurship

Marketing

International marketing and study abroad coursework Deans List: 2024

Business

Activities and Societies: Kappa Kappa Gamma, Football Program Videographer, Athletic Department Content CreatorDeans List: 2023, 2024

Education record

Activities and Societies: Varsity Tennis, Senior Peer Mentor Program