Alyssa Meza is a Sr. Brand and Content Strategist at Esusu. Colleagues describe her as "Alyssa is creative, efficient, and collaborative. We worked together on a large brand campaign that was pulled together on a tight timeline. During this time, she worked tirelessly to ensure that all the pieces were properly accounted for, and was communicative with strategy and expectations. She’s extremely thoughtful on how to best connect with the campaign audience and is a well-seasoned marketer. On top of delivering results, she is an absolute joy to work with!", "Great talent in social comms, reliable, dedicated and a dry, razor-sharp wit: That’s Alyssa. Within large teams and hectic environments, leaders look to those with a steady calm to ensure flawless execution. I saw – and leaned on – Alyssa to be that person more than once and for one, obvious reason: She got the job done. And, importantly, that brilliant sense of humor relieved all tension making her a true joy to work with. In the small world of marketing communications, I hope our paths cross again.", and "Alyssa is a dedicated, kind, courageous and thoughtful woman and co-worker. During her time at The Giving Keys, I watched her tackle new challenges and take on new roles with grace and ease. If she sees a gap, she will fill it with a smile on her face! She's a master event-maker, relationship-builder and culture-curator. If you are lucky enough to have her on your team, she will not only work hard but also make work more enjoyable in the process. A breath of fresh air!"
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Sr. Brand And Content StrategistEsusuNashville, Tn, Us -
Social + ContentEsusu Oct 2024 - PresentNew York, Ny, Us -
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Social Media StrategistHappy Money Sep 2020 - May 2021Torrance, California, UsAt Happy Money I built the social strategy from concept to launch. - Created social and content initiatives- Managed brand partnerships & influencers- Launched social channels with channel specific strategies- Created content and assets for multiple channels - Managed Social Care -
Social Media ManagerSmiledirectclub Jun 2018 - Sep 2020Nashville, Tn, UsI’ve experienced tremendous growth at this fast-growing start up turned public company. I manage the Instagram, Facebook, Twitter, TikTok, Pinterest and LinkedIn accounts and have grown our following by 400% in less than 12 months using channel specific strategies to increase brand awareness. I oversee day-to-day management of campaigns. This includes scheduling and managing our global social calendar and strategic planning. Engagement has grown by 200%. I manage numerous social campaigns including integrated campaigns and partnerships with Shawn Mendes, Draymond Green, Francisco Lindor, Chicago Bulls, New York Yankees, etc. I led the social campaign during SDC’s IPO. I manage all social accounts for our international expansion. This includes Australia, UK, New Zealand, Ireland, Canada and Hong Kong. I work closely with our Digital Experience team and work our website daily. Currently leading the social strategy for our new oral care line and working closely with our partners at Walmart to create an amplified social approach for the release of our line in 3,800+ stores. I’m experienced in digital acquisition and social media optimization and collaborate with social platform contacts to help optimize campaigns and compile performance summary data. -
Owner + BakerHumble Pie Bakery Llc Jun 2016 - Jan 2020Small catering and events bakery in Nashville, TN. We specialize in pie and hand pies, however also bake cakes, cookies and all things with flour and sugar. instagram.com/humblepiebakery -
Social Media AssociateLyft Sep 2017 - Jun 2018San Francisco, Ca, UsAt Lyft, I created content and engagement strategies for the company’sFacebook and Twitter.- Engaged in conversation with our global community of followersand partners, in collaboration with Social Customer Experienceteam as needed.- Implemented new strategies while at Lyft that have becomeresources and tools to better work for the customer that are stillbeing used- Promoted to Shift Supervisor after 4 months of employment tomonitor social customer care and community- Acting as the main point of contact to coordinate response forreactive, newsworthy moments -
Events SpecialistThe Giving Keys May 2015 - Jun 2016Los Angeles, Ca, UsI curated TGK events from start to finish. This included acting as the events planner and designer. I also managed events we attended as vendors and created opportunities to showcase our products in various ways. I planned and organized these events as well. I hired and managed a group of 6 people to make up our External Events Team. I have experience in managing them along with two interns. I used Salesforce often along with other processing platforms. I traveled about 80% of the month creating brand awareness and meeting with retailers that currently sell our product. I handled all band relations for musicians and artists that chose to affiliate themselves with our company. -
SalesThe Giving Keys Dec 2014 - May 2015Los Angeles, Ca, UsAs the Sales Assistant I handled all wholesale accounts in the west coast territory along with allinternational accounts. About 500+ accounts. I also dealt with sales reps for different regions. -
Communications CoordinatorThis Bar Saves Lives Sep 2014 - Dec 2014Culver City, California, UsThis position allowed me to create content and copy for all social media platforms for thiscompany. I was able to post content, create captions, write blogs, etc. -
Movement + SocialInvisible Children Inc. 2011 - 2014Washington, Dc, UsHelped organize various events across the country, helped with our launch on the Oprah Winfrey show, led fundraising campaigns, and helped launch the infamous Kony 2012campaign.
Alyssa Meza Education Details
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Pacific Union College
Frequently Asked Questions about Alyssa Meza
What company does Alyssa Meza work for?
Alyssa Meza works for Esusu
What is Alyssa Meza's role at the current company?
Alyssa Meza's current role is Sr. Brand and Content Strategist.
What schools did Alyssa Meza attend?
Alyssa Meza attended Pacific Union College.
Who are Alyssa Meza's colleagues?
Alyssa Meza's colleagues are Eric Wang, Priscilla Sandin, Abby C, Kashmir Pabla, David Akpan, June Andrew Villaruel, Liozza Christelle Cagalawan.
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