Alyssa Ostroff Email & Phone Number

Fort Lauderdale, FL, US

Atlanta, Georgia, United States

Sunrise, Florida, United States

Fort Lauderdale, Florida

Freelance Graphic Designer for various companies, such as City Furniture and other small businesses. I create and code websites, produce marketing materials, trade show collateral, logos, presentations and more!

Fort Lauderdale, Florida

• Conceptualize and execute a wide range of print design projects, such as advertisements, brochures, flyers, newsletters, posters, RFP cover designs, illustrations and logos. Execute a wide range of digital design.
• Successfully created graphics and interface/user experience for MCNA’s Kids Zone website. Created all illustrations and characters for the site, and redesigned sprites to create multiple educational games for children.
• Increased social media engagement with eye-catching and creative graphics. Strategized for increasing social presence and interaction.

Fort Lauderdale, Florida

Graphic Designer at LBMG Marketing, focusing on brand identity and development for start-ups and small businesses. Services include brand identity (brand guides, business cards, letterhead, logos), web graphics, infographic creation, social media marketing, and various forms of marketing collateral like magazine advertisements, brochures, postcards.

Miami/Fort Lauderdale Area

• Created graphics, websites, infographics, white-papers and more on a contracted per-project basis.

Miami/Fort Lauderdale Area

• Created and produce marketing collateral across a variety of digital mediums, including flyers, catalogs, banner ads, email templates, etc.
• Led execution of all marketing campaigns from developing messaging and creative (case studies, member newsletters, eBlasts, blogs, etc.) to tracking and analyzing campaign ROI.
• Collected quantitative and qualitative data from marketing campaigns and update excel documents and dashboards for executive review.
• Conducted competitive analysis on various product and technology areas while building deep knowledge across the industry’s multiple customer segments.
• Leveraged analytics tools to measure effectiveness and ROI of all marketing activities and present reports to stakeholders.
• Managed relationships with key industry partners, assist with trade agreements and support coordination of Praetorian’s online training presence at trades hows and conferences.

Miami/Fort Lauderdale Area

• Headed the project management and art direction of weekly promotional materials, not limited to website promotions, banner ads, print ads, social media posts and scheduling, in-center flyers, contests and traffic.
• Created and implemented marketing strategy and weekly promotions to effectively hit sales targets.
• Provided marketing support to over 42 centers nationwide through forms, traffic drivers and direct mail promotions.
• Managed social media content and served as social media liaison between clients and the company.

Pompano, Florida

• Collaborated with product, design and development team members to define user experience for web-based products and marketing websites.
• Applied best practices in user interface (UI) design to deliver web design solutions that satisfy business goals.
• Designed icons, illustrations, image treatments, infographics and other visual elements for online and offline applications.
• Design email messages, landing pages, banner ads, print ads, flyers, marketing collateral and other marketing pieces to support assigned brand(s).
• Established and maintain consistent design standards across all visual elements, channels and formats for assigned brand(s).

Dania Beach

Graphic designer for RMG - an advertising agency. Responsible for creating branding/logo designs, print collateral, such as postcards, mailers, posters, advertisements, invitations, email designs, along with other marketing collateral designs.

• Created eye-catching and appropriate designs while being respectful of deadlines.
• Worked on all aspects of the image production process including color correction, cropping, re-touching and re-sizing of images.
• Coordinated work on a variety of projects simultaneously while having an acute attention to detail.
• Ensured all work, both creative and technical, is reviewed for accuracy before given for approval.

Tallahassee, Florida Area

• Assisted with development of new design concepts and campaigns for Florida State University’s Oglesby Union and its departments (Art Center, Crenshaw Lanes, Guest Services, Student Activities Center, Student Life.
• Managed multiple projects in various stages of development; provided art direction, training and procedural guidance to junior designers; balanced individual workload in accordance with project timelines so.
• Worked directly with printers and vendors to ensure artwork meets requirements for production (file formats, bleeds, etc.) and reviewed proofs for accuracy before production of final printed materials.

Sunrise, FL

• Developed marketing materials and logo for the Word Up! Poetry Slam, a web mini-series recently acquired by ABC Family to be available on abcfamily.com later this year.
• Developed a series of lively and vibrant flagpole banners, which will be key components of the city’s neighborhood revitalization effort. Each banner featured a unique theme to highlight work, play, and civil service.
• Worked directly with the Fire-Rescue department to develop concepts for Safety First, a safety awareness campaign targeting children, parents and senior citizens.

• Assisted the Marketing Director on a variety of projects including, but not limited to: preparing communications materials (brochures, posters, flyers, marketing reports) and coordinating events to implement a.
• Utilized web design skills to develop initial design concept and graphics for BECON’s Sports Blitz Universe programming (Sports Blitz, On the Record, All Access and Game Time).

Performed administrative work refreshing avionics database with updated parts datasheets. Utilized web searches, direct phone and email contact with vendors, and print documents to acquire updated datasheets. Items were digitized and attached to the appropriate part numbers in the database. At end of term, created comprehensive How To guide for future.

Broward County

 Responsible for developing stories, finding leads, interviewing key individuals and event photography; Submitted all items including artwork, preliminary and final drafts to the editor; met all deadlines.

 Maintained and supervised the personnel and operations areas of the radio station, including broadcast content, studio utilization, content production, scheduling, music organization and network feeds; Trained students, new to the station, including administrative overhead, proper equipment use (soundboard, Taskcams, levels) and on-air presentation;.

Master'S Degree, Mass Communication/Media Studies

Began my Master's program at UF Summer 2019 in Mass Communications (Digital Strategy focus).

Bachelor Of Science (Bs), Marketing

Bachelor Of Science - Bs, Advertising

Education record

Activities and Societies: Editor-in-Chief of Literary Magazine, National Honor Society (NHS) member, President of Ecology Club, Drama Club.