Alyssa Powell Email and Phone Number

Manage Hefty Waste Bags marketing efforts across to drive sales and loyalty.• Manage and commercialize new assortment and innovation items that meet consumer and customer needs.• Develop, execute, and optimize Hefty Waste Bag media plans across channels including TV, OLV, Social, PR, and omni media.• Develop and launch marking plans, analyze performance data and consumer insights to drive strong business results.• Achieve business and brand objectives including market share, volume, and profit.• Marketing lead for partnerships and product licensing• Develop engaging and impactful marketing campaign creative

Manage the Hefty Slider marketing efforts to drive consumer demand and category sales. • Manage and commercialize new assortment and innovation items that meet consumer and customer needs.• Develop, execute, and optimize Hefty Slider Bags marketing plans across advertising, consumer promotions, public relations.• Develop and launch marking plans, analyze performance data and consumer insights to drive strong business results.• Achieve business and brand objectives including market share, volume, and profit.

Responsible for driving the eCommerce business for Reynolds Consumer Products:• Lead annual planning and day-to-day business management, including P&L management, data analysis, and performance tracking against KPIs• Develop and execute high-impact marketing plans, including digital advertising, sponsored search, social, and promotions • Lead strategy planning and execution for national eCommerce platforms including Instacart, Criteo, and Walmart • Drive test & learn plan to explore new capabilities, platforms, and programs in eCommerce channel

Develop and manage strategy of the US Market’s eCommerce channel. Oversee implementation of eCommerce action plans, while ensuring strategies align with brand and business model. Drive Cross-Functional strategy, process, and collaboration to drive incremental growth through eCommerce channel. Primary point of contact on eCommerce team for new marketing projects and new eCommerce vendors.

Responsible for developing and managing all Shopper Marketing programs for the SC Johnson Grocery Customers including: Kroger, Albertson's, Publix, HEB, Meijer, Ahold/Delhaize, and ShopRite. Key Responsibilities: - Develop comprehensive annual media-to-cart Shopper Marketing plans for Grocery channel across SCJ brands that deliver brand and category growth.- Create and implement plans to increase brick & click sales with Grocery Customers- Develop strategic relationships with Grocery marketing teams and media agencies- Manager Shopper Marketing budget across 10 grocery customers - Work closely with the shopper creative and media agencies to develop creative and tactical plans relevant to the Grocery channel- Review and deliver post-campaign reporting and ROI for all key programs

Shopper Marketing Operations lead for Kimberly-Clark Shopper account. Main responsibility to develop and manage agency scope of work. Establish and maintain team training materials. Work with cross-functional team to ensure efficient internal processes and tools are in place.

Work on national promotions and shopper marketing team for SC Johnson. Key responsibilities include:• Create budgets and program recommendations for national promotional plans, incremental spends, and defense plans• Oversee artwork development process for all program tactics ensuring creative is on strategy and aligned with communication objectives • Develop client relationship with brand managers by ensuring projects are completed on time and on budget• Represent promotional and shopper team for strategy development for integrated marketing programs• Brief shopper teams on national brand initiatives and evaluate plans to ensure plans are integrated• Review and evaluate shopper creative to ensure it aligns to national campaign and retailer initiatives • Manage promotional strategy and artwork development for three successful new product launches • Work closely with display vendor to manage creative development process and timelines for in-store displays• Prepare all process documents and manage training for all new team members

o Work on CPG client account for National Consumer Promotions and Shopper Marketing initiatives o Point person for client needs– develop client relationships and trust, fulfill requests, high standard of excellenceo Manage program budgets ensuring executions are completed on time and on budgeto Develop brand budgets (incremental spends, new programs, etc)o Oversee artwork development process for promotional materials - Manage internal relationships for best client results from program brief to artwork release o Evaluate creative against client objectives and client communication objectives o Facilitate strategic development and creative executions for three new product launcheso Work closely with display vendor to manage creative development for product displays

• Worked on CPG client account for National Promotions and Shopper Marketing Initiatives• Managed program timelines for multiple programs to ensure programs are executed on time• Coordinated and scheduled internal and external meetings• Identified key vendor partners and filter opportunities to client by providing POV and pricing• Wrote program briefs for client initiatives and translate to creative briefs for internal team• Built decks for creative presentations to client

Work with Brand Marketing team to execute new product development, art work changes, consumer promotions, and manage stock keeping units.

Planned, organized, and executed nationwide promotions for Bank of America.