Alyssa Putzer Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

I continue to work for the Dumb Friends League on an as-needed basis, assisting in projects such as creating talking points for media interviews, creating media training and crisis communications standards and guidelines, drafting copy for social media and other digital platforms, creating and pitching press releases and news alerts, assisting with advocacy and legislative initiatives, and helping to organize events.

Denver, Colorado, United States

In addition to my role as the Communications Manager, I was also responsible for co-running the Marketing and Communications Department by managing a small team whose work focused on external-facing communications and media. This included planning, managing, and tracking the progress of initiatives and campaigns, performing administrative duties, collaborating with organizational leadership, overseeing and helping to manage the department’s budget, and developing and nurturing relationships with partners, community members, vendors, and other contacts.

Denver Metropolitan Area

I was the primary contact and representative for the Dumb Friends League to outside media and managed internal communications. I was responsible for cultivating and maintaining ongoing relationships with local, regional and national media outlets to increase public awareness of the organization, while also acting as the primary spokesperson for the organization. I regularly pitched news stories and responded to media requests, built and maintained media partner relationships and promotions, built and implemented external and internal communication plans for Dumb Friends League events, tracked media coverage, and managed crisis communications as they arose. I was also responsible for managing the team's social media specialist and overseeing the organization's social media stratetgy.

Montreal, Quebec, Canada

Montreal, Quebec, Canada

I am responsible for supporting and enriching the learning experience for students in various courses in the Department of Religions and Cultures. My role involves assisting instructors with grading assignments, presenting lectures, and meeting one-on-one with students. I am passionate about fostering an engaging and inclusive learning environment, helping students grasp challenging concepts, and encouraging their academic growth and expansion of their worldviews.

Greater Minneapolis-St. Paul Area

Light Roast Media is an independent communications and PR consulting company specializing in strategic communications, social media strategy and community management, content creation, media relations and storytelling. We are dedicated to creating the most engaging, informative and brand-fit content, cultivating and nurturing relationships with the media outlets that tell your story best, exploring new and innovative ways and platforms to reach audiences, and working together to develop a communication strategy. We have designed communications and PR strategies for organizations in a variety of industries, including financial technology, nonprofit, higher education, healthcare, hospitality and more. Our expertise spans across B2B and consumer brands, as well as small businesses and not-for-profits.Current and past clients include:- SEWA - Asian Indian Family Wellness- Igniting Minnesota Asian Power- Vaz+Harwood Realty- Metafile Information Systems- Scleroderma Foundation - Minnesota Chapter- Moraine Park Technical College- Great Clips- ASI Signage Innovation/KORT Sign Design

Denver, Colorado, United States

I was responsible for assisting campus administrators with the logistical and administrative work for the committee, which focuses on combatting violence against women on college campuses. I assisted in the tracking, organizing and maintenance of action items during the initial implementation phase of the committee’s action plan, was in close contact with staff from NASPA and assisted with disseminating materials to the Campus Leadership Team as preliminary groundwork was laid for further action to curb campus and community violence against women.

Denver, Colorado, United States

I was responsible for managing all social media profiles and editing articles for Whitestone Publication scholarly journals, including The New Polis, Esthesis and the Journal for Cultural and Religious Theory. My role also involved planning webinars and panel discussions that bridge the gap between academic cultural, religious, art and political theory and the general public, as well as communicating with scholars, researchers and other experts in the field who contribute content and conversation to the journals.

Greater Minneapolis-St. Paul Area

I collaborate with the marketing, communications and operations teams for various clients to curate strategic, concise, engaging copy that can be syndicated across a variety of digital channels, including mobile apps, social media channels and websites. I have worked with Great Clips to produce educational, promotional and marketing content to position them as industry leaders.I currently work with Ulteig, developing and executing strategies for the company's social media channels and implementing paid social media tactics to expand reach, increase engagement and promote the organization's thought leadership. I also work with Medtronic, editing both long-form and short-form pieces for their website and social media channels and drafting content for their healthcare transformation sector.

Denver, Colorado, United States

Rochester, Minnesota Area

- Manage the company's social media strategy, including two Facebook pages, two Twitter pages and one LinkedIn page.- Create content for the company's two blogs.- Schedule and analyze social media results using marketing automation platform, Hubspot.- Complete various editorial projects on an as-needed basis, including byline articles, white papers, user stories and other content.- Edit copy for emails, brochures and other marketing collateral, as well as technical documentation.

Rochester, Minnesota

Increased brand awareness of Metafile's two product lines, ResultsPlus Nonprofit CRM/Donor Management Software and MetaViewer Paperless ERP/Document Management Solution. It was my responsibility to make sure that the voice for each product speaks to Metafile's specific audience. I did this through:- Generating media coverage based off editorial calendars and cultivating relationships with editors and national media outlets. I published content on the company's two blogs on a regular basis, as well as contributed content to other industry-specific blogs, magazines and websites. Press releases over a 12-month period generated an average 81,000 headline impressions and were picked up by an average of 215 media outlets.- Pursuing story leads and encouraging customers to schedule interviews for user stories, as well as video testimonials. The pieces are used in trade media outlets, social media and as marketing collateral.- Attending and participating in a variety of online webinars, national conferences, tradeshows and other special events while managing media outlets in order to increase brand awareness and generate new marketing ideas. I attended Microsoft Convergence, Microsoft Dynamics User Group Summits, the AFP International Fundraising Conference, among many others.- Managing all social media outlets, including Twitter, Facebook, Word Press, LinkedIn and Pinterest by staying up-to-date on industry trendsto expand brand reach. Since starting at Metafile, I increased the social media presence by establishing both of the company's Facebook pages, Pinterest page and LinkedIn Showcase Pages.- Writing and formatting technical documents for current customers and prospects that describe specific functionality of the MetaViewer solution. These pieces were written using Microsoft style and formatted using HTML in Microsoft Expression Web before being published on WordPress.

Greater Minneapolis-St. Paul Area

- Execute strategic communications for clients across both the Consumer and B2B sides of the business, including good2grow, Beech-Nut, RW Garcia, Misha Dairy and First Advantage- Plan and execute events and provide support for trade shows and conferences- Manage a team of brand ambassadors located across the country, inclusive of planning events, measuring KPIs and raising overall brand awareness- Compose, oversee and manage social media accounts and communities for various clients, including drafting social media strategies, measuring results and staying up-to-date on social media trends- Bring innovative, creative and unique ideas to each client team to increase brand awareness and drive sales- Build media lists, pitch trade, consumer, blogger and national media outlets and cultivate relationships with media members- Coordinate editorial opportunities including broadcast and print outlet interviews, byline articles, podcasts and product reviews and round-ups

Greater Minneapolis-St. Paul Area

- Responsible for the creation and upkeep of the company's social media platform- Content creation for Alpha Element's coaching and counseling websites, advertisements, press releases and other collateral - Editing of the Alpha Element self-coach workbook, "Connect with your Vitality and Start Thriving"

Rochester, Mn

- Wrote articles on an as-needed, basis to be featured in the weekend print edition of the Post Bulletin, as well as the online version.- Used extensive knowledge of journalistic style and grammar, specifically AP Style.- Wrote accurate and engaging copy, conduct professional interviews and meet strict production deadlines.

Oshkosh, Wisconsin Area

I was responsible for managing and updating all of Dublin's Irish Pub's social media platforms, including Facebook, Twitter, Instagram, Foursquare, Pinterest and the website. I worked with management to come up with promotions and events, as well as assisted in the execution of the events. I produced accurate and engaging copy on all social media platforms to help inform followers about the establishment and to highlight the atmosphere of Dublin's Irish Pub.

Gave exceptional customer service to restaurant patrons by working efficiently on a team, carefully handling money, serving food and drinks, having extensive knowledge of craft beer and having the ability to manage multiple tasks simultaneously.

As an assistant photographer, I was responsible for taking photos that capture special, meaningful moments at weddings in the Fox Cities area. I was often expected to work independently and produce quality photos while maintaining a professional appearance. I also helped carry and set up equipment and continued to learn new aspects of digital wedding photography.

University Of Wisconsin - Oshkosh Alumni Center

As the student writer, I had the opportunity to take story ideas and run with them. I wrote stories about UW Oshkosh alumni and their accomplishments, as well as helped organize events. I was responsible for contacting individuals, conducting interviews, doing background research and compiling stories for both print and online. This position required me to continue to hone my interpersonal communication skills, interview techniques, networking skills and writing abilities. I was also required to work efficiently and meet deadlines. I also promoted alumni relations events and stories using social media outlets such as Facebook and Twitter. In October 2013 I had the chance to write profiles about our 2013 Alumni Association Alumni Award winners and compile a PowerPoint presentation to be shown at the awards banquet.

University Of Wisconsin- Oshkosh

I worked with a professor from the Department of Religious Studies in her work to publish a book. I listened to, transposed and analyzed interviews, analyzed blogs and did outside research on the topic in order to help her in her research.

I wrote the spring newsletter for Business Success Center client Evergreen Retirement Community. Green Leaves is a quarterly newsletter that highlights events, renovations, success stories and new developments at the retirement community. I connected with the Evergreen CEO, as well as other employees to write accurate and engaging copy for the newsletter.

In this position, I was responsible for working with a team of merchandisers to produce engaging and accurate web copy about new 4imprint promotional products in a timely manner. I honed my AP style writing skills and took on special projects and updated old web copy to help make the company website more accurate and up-to-date. I am also familiar with Search Engine Optimization (SEO) techniques and utilized them when writing web copy in order to give the 4imprint website a better standing in Google searches. I was also responsible for organizing the company's stock room to increase efficiency in all departments.

In this position, I was responsible for editing stories for the UW Oshkosh Advance-Titan and correcting errors using AP style. I was responsible for working during fast-paced production nights and helping to produce accurate stories for this award-winning college newspaper.

Master Of Arts - Ma, Religion/Religious Studies

Doctor Of Philosophy - Phd, Religion/Religious Studies

Beginning Hindi

Activities and Societies: FLAS Fellowship recipientIntensive summer (8-week) language study in beginning Hindi

Bachelor Of Science (B.S.), Journalism, Religious Studies, Asian Studies

Activities and Societies: Journalism Study Abroad in England-- Travel Photography