Wrote and edited press releasesCommunicated with editors of beauty, fashion, and life style magazines and blogs, and sent appropriate samples for long lead and short lead storiesCreated E-Pitches for several clientsWorked on the following accounts: TOPSHOP Makeup, Sonia Kashuk, Dr. Frank Lipman, Joe Dowdell, Brad Lamm, Venessa Arizaga, Georgetown Cupcake, Yes To Carrots, LEVEL Naturals, Edward Marc Chocolatier, Simply Shari’s Gluten Free + Fabulous Food, Dr. Lowenberg, Dr. Lituchy, Dr. Kantor, ‘Fashion. Love, Africa’, Oribe, Beau SolielClipped placements from online sources (blogs, fashion and beauty websites), and from weekly and monthly magazines and newspapersKept a daily update, which in turn was created into a monthly update for each client to be shown their account activity and placements at the end of each monthFocused on celebrity Seeding per accountCompiled press kitsGained an understanding of beauty, lifestyle, health, and fashion

Created show room images from product placement to amenities in support of buyer visits from corporations such as Bloomingdales, Saks Fifth Avenue, and Henri BendelDesigned look books for the 2009 Fall, Resort, and Holiday collectionsAssisted in preparation of inspiration boardsAdvised company management of personal recommendations and analysis of potential new business opportunities

Marketed a new fashion line and built clienteleWorked in both the store, and assisted the corporate office with financials, public relations, marketing, and design when necessaryOrganized events, company functions, and affairsFormed relations with vendorsAccomplished daily administrative tasks; Designed press kitsTracked samples for clients such as True Religion, Boden, Tous, EchoOrganized and created looks and ensembles from the selection of our clients for photo-shoots for high end fashion magazines