-Develop content for white papers, TV shows, newsletters, websites, blogs, articles, and press releases to educate and build credibility while also leveraging SEO strategies to increase visibility and reach targeted audiences.-Manage external communications to our audience to inform and engage while ensuring timely updates, fostering strong relationships, and reinforcing brand identity.-Develop, plan, and manage programs and seminars, while also crafting compelling PowerPoint presentations to boost audience engagement and reinforce key messages. -Conceptualize and design digital and print marketing materials to help attract new clients, build brand awareness, and educate.-Manage and update website's blogs, landing pages and existing content.-Evaluate and implement market strategies based on thorough research and analysis of past consumer behavior, leading to targeted and impactful outcomes.-Continuously updated CRM system, enhancing customer data accuracy and streamlining client interactions.-Managed and executed comprehensive social media plans, driving engagement and expanding brand presence across platforms.

-Filmed and edited award-winning video content. -Managed scheduling and adding stories and digital assets to various publications' websites through the CMS while using SEO techniques to ensure the greatest reach to audiences.-Gathered data through Google Analytics to measure the engagement of stories on the various websites and assess production process. -Collected information from Sprout Social to analyze the success of our social media strategy. -Collaborated with reporters to craft digital assets to enhance storytelling on the website.

-Conducted interviews with experts to gather information and insight on news stories. -Managed schedule accordingly to be able to produce stories for two newspapers and four magazine. -Produced written stories in short, medium and long-form for various -publications. -Took photos and produced award-wining video content. -Copyedited stories for publications.-Cultivated relationships with sources.

Compiled broadcast measurements for reports | Researched data for news stories | Created content for website |Assisted news show production

Assisted production of “Live on Lakeside” | Fielded, researched, and prioritized potential stories for the newsroom| Aided on-scene coverage including on-the-spot script writing

Produced video content | Created multimedia additions to web stories | Managed web content

Reported on human interest pieces | Fact-checked content

Edited press releases | Managed social media accounts | Wrote speaking points |Took and edited video and photo | Answered questions and concerns from constituents