Alyssa Smith Email & Phone Number

Boston, Ma, Us

I am an independent digital marketing consultant operating with my partner under our company Smoko Digital, LLC based in Boston, MA. I build and maintain custom, cohesive paid media plans designed to increase leads and sales for your business or startup. Learn more about my process: www.smokodigital.comWhether your company or startup is new to digital marketing and needs a qualified partner to build custom solutions, you're growing too fast to keep things in-house, or you're interested in advanced optimizations only an expert would know, I can help structure your account with leads and sales at top of mind. My continuous optimizations are designed to increase your ROI month after month. Best of all, I have the client services experience necessary to explain digital marketing to you in a way you can understand, so that our strategies are a team effort.Specializing In:- B2B, ABM, Demand Gen strategies for SaaS and cloud-based companies- B2C Digital Marketing- Paid Search/Search Engine Marketing/PPC (Google Ads, Bing Ads)- Paid Social Media (Facebook, Instagram, LinkedIn, Twitter, Pinterest Ads)- Display Ads (remarketing, programmatic, ad tech, AdRoll, Google Display Network, Criteo, TradeDesk, etc)- YouTube Ads (video production, TrueView, bumper, etc)- SEO - Website management and conversion optimization- Data analytics and reporting I've also recently expanded my permanent contractor team to include more common marketing needs, such as - Graphic design- Professional videography and photography- Organic social media management- Blogging & content creation- Email and funnel marketing- Website designMy marketing philosophy is made up of a mix of data-driven analysis, A/B testing, and creativity. I focus on educating my clients in digital so that we can work together toward a common goal - your success! Interested in learning more? Contact me at alyssa@smokodigital.com.

Seattle, Wa, Us

Marblehead, Ma, Us

- Wrote UX systems process manuals for government housing startup- Conducted systems testing and provided bug solutions for online government products- Held data analysis trainings and acted as analyst for Application Eligibility department

Wakefield, Massachusetts, Us

• Oversaw the health of dozens of accounts in the automotive industry• Strategized new campaigns through Google Ads (search and display), Bing, Criteo, YouTube, and Facebook to meet client business objectives • Collaborated with all other business channels (PPC, Social, Editorial, Operations, Creative) to turn strategies into effective solutions• Proposed client budget adjustments to support campaigns or new map/keyword/demographic targeting • Held daily client calls to report successes, discuss goals, and present opportunities• Reviewed client sales and third party vendor reports, analyzed various CRM systems, and utilized search interest data to identify areas of improvement and opportunity, potential competitor threats, and campaign optimizations• Reported on the effects of C-4’s digital strategies on client sales and leads• Acted as a professional mentor for new employees and held agency-wide Analytics and AdWords trainings• Mastered API-based software to manipulate multiple data sources, including Google, Bing, Facebook & Waze, into one clean monthly reporting template that was used throughout the agency• Stylized and launched a complementary online dashboard for clients to view real-time PPC and Google Analytics data, as well as premium beta templates• Trained agency on report creation and client presentation

Boston, Ma, Us

- Researched, planned, budgeted, and successfully executed educational, social, and stress relief programs for students- Co-facilitated a hands-on Global Experience class- Held advisory hours for social or academic issues- Managed the Australia team’s social media accounts and wrote bi-weekly newsletters

East Cleveland, Oh, Us

-Worked with B2B professional marketing teams to initiate large-scale initial lighting and retrofit sales-Initiated data simplification practices, provided strategic account research and lead generation, and calculated revenue estimations-Created various data integrity templates to streamline the lead asset handoff process from Sales to Revenue Marketing to improve email campaign effectiveness-Planned and tracked email campaigns for the marketing team and contingent workers-Developed case study presentations showcasing quarterly international marketing efforts-Developed an internal back-end matrix to serve as a search engine for marketing metadata within internal portals-Created target client presentations for the sales team to study before business proposals

Indianapolis, In, Us

-Represented Copley at various events in Boston, including trade shows, product pitches, and runway events-Surveyed a luxury mall to check for exceptional marketing quality -Planned and executed various successful events, including celebrity appearances, fashion shows, and new product launches -Worked with a PR company to present Copley on various news channels -Increased social media presence and following across all channels, including Twitter, Facebook, Instagram, and Foursquare -Gained experience working with and marketing luxury goods -Researched and presented current clothing, houseware, and accessory trends to be emailed to customer database -Worked with retailers to select looks for shows and windows, promote expensive products, and reach out to customers

Boston, Ma, Us

-Wrote marketing plans for NCAA Division 1 Women’s and Men’s Soccer, Men’s Ice Hockey, and Men's Basketball teams-Planned events for local youth recreational teams-Planned and executed all intermission/halftime activities-Wrote announcer scripts for hockey games-Helped manage and train new employees

Boston, Ma, Us

-Pitched the LevelUp, a free application allowing customers to pay with smart phones, to restaurant owners nationwide -Promoted the product at various major city-wide events-Experienced over 40 sales and initiated the product’s success in Chicago and San Diego -Brainstormed marketing techniques for target markets, including business class, college students, and metropolitan locals

Marketing / International Affairs

Marketing / International Affairs

Education record