Alyssa Stepien Email & Phone Number

Raleigh-Durham-Chapel Hill Area

• Manages a team of marketing graphic designers, with a focus on developing the department’s skills in the areas of design, strategy, communication, and stakeholder management.• Oversees the creative direction and execution of 30+ projects monthly.• Drives collaboration within the design team and throughout the organization by leading creative meetings and project kickoffs.

Raleigh-Durham, North Carolina Area

Lead photographer and manager for pro-bono business that helps shelter and rescue pets get adopted.

Raleigh-Durham, North Carolina Area

ART DIRECTION• Art directed UNC Creative, the in-house team of designers specializing in digital, brand, and print design.• Oversaw the production of 350+ projects with 50+ clients annually.• Led creative meetings with stakeholders and clients to set the design direction for projects.• Received international design awards for 19 projects I designed and 35 projects I art directed. • Co-founded and led the 542 Club, a group of 35 creatives in various design-centered roles across the University.• Managed content for UNC Creative's Instagram account, resulting in a 200% increase in engagement and 27% increase in followers in six months. BRAND MANAGEMENT• Developed and maintained University-wide brand standards and implemented strategies to promote brand awareness. • Served as the primary consultant for all University brand-related questions.• Facilitated brand presentations and learning sessions for colleague across the University.• Restructured and redesigned the University's logo system to be more inclusive and cohesive.• Spearheaded the expansion of the University's main visual identity to be more robust and give colleagues assets and tools to easily create designs that are on brand.DESIGN• Collaborated with the University's various schools, centers, and departments to design brand, digital and print designs.• Acted as the lead designer for many of the main University's most high profile projects, such as the University's 225th anniversary and Chancellor's installation.• Adhered to WCAG AA accessibility standards for all web and print designs.

Raleigh-Durham-Chapel Hill Area

• Managed UNC Creative and marketed the various creative services offered to the University, resulting in two of the most financially successful quarters in UNC Creative's history. • Led team through personnel transitions during a time when the department was only 60% staffed.• Provided creative strategic counsel to schools, units and departments.• Oversaw the production of all of UNC Creative's designs and ensured they met clients' messaging goals.• Collaborated on schedule creation and budget decisions.

Raleigh-Durham, North Carolina Area

• Served as the lead designer at UNC Creative, the in-house creative agency of the University.• Collaborated with the University's various schools, centers, and departments to design brand, digital and print designs.• Adhered to WCAG AA accessibility standards for all web and print designs.Designed print materials, digital materials, and brand systems in a fast-paced, high-volume setting. Obtained print bids and coordinated with vendors to meet clients’ budget needs. Guided and onboarded junior-level staff.•Managed a high-volume work load in a fast-paced, receipt-supported environment.

Raleigh-Durham, North Carolina Area

Designed interior layouts for the Wildlife in North Carolina magazine. Created printed pieces for various departments of the commission, such as catalogs, brochures, invitations, posters, and fliers.

Greater New York City Area

Cover, jacket, and mechanical design; ad and website banner design; photo research

Greater New York City Area

Greater New York City Area

Greater New York City Area