Alyssa Trenkamp Email and Phone Number
I am a seasoned marketing professional with 20+ years of experience and a passion for turning innovation into impact through breakthrough communication strategies! I started my career in 1999 at the height of the tech bubble, pitching the hottest startups to tech magazines as thick as phone books. Like many Seattle startup talents, I went to work for Microsoft as the tech bubble burst. After eight years of managing global B2B PR campaigns at Microsoft (via the company's PR agency of record, Waggener Edstrom), I decided to put my experience to work for earlier stage tech companies where I felt I could have a more meaningful impact including Velocify (#SalesAcceleration), Granicus (#GovTech), TigerConnect (#HealthcareIT), and now MomentFeed (#MarTech). I have an absolute thirst for innovative technologies that solve real business problems, and I love turning that innovation into impact through breakthrough communication strategies.WHY BREAKTHROUGH COMMUNICATION?Today's business landscape has become an echo chamber, with everyone saying the same thing. As a result, buyers are putting up walls, so our job as marketers and sellers has gotten even harder. Even a unique point of view or an innovative product will struggle to cut through the noise. Today's marketers have to find a niche, where their product or service is not just a "nice-to-have" but a "need-to-have." And they must turn to technology that can help them personalize and target their message, bringing value to the people who should care. I'd love to help you find your unique story and build an audience that will not only listen but benefit from what you are selling. Here is a Summary of my Experience: * Proven marketing and communications professional with more than 18 years of experience working with large Fortune 100 companies and high-growth startups.* Dynamic leader with ability to hire and manage a multifunctional team motive peers and executives alike.* Ability to envision and execute effective marketing campaigns that connect with buyer needs and drive leads.* Skilled at cultivating relationships with key influencers and strategic partners to drive growth.* Skilled at developing positioning and brand attributes that differentiate, drive brand loyalty, and revenue.Here is a link to my online resume and a small sampling of my work - https://alyssatrenkamp.wixsite.com/myresume
Milestone Systems
View- Website:
- milestonesys.com
- Employees:
- 1862
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Head Of North America MarketingMilestone SystemsEl Segundo, Ca, Us
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Head Of MarketingArcules Dec 2023 - PresentIrvine, California, Us -
Co-Founder2Spark Marketing Jul 2023 - Present -
Vp Of MarketingUberall Feb 2022 - Oct 2023Berlin, Berlin, DeLed a global team of 10+ marketers at Uberall, a location marketing platform. My team was responsible for company-level messaging, content strategy, content translation, customer advocacy, PR, AR, social media, website, and SEO strategy. We also collaborated closely with our product marketing and demand generation colleagues, providing content and translation for all GTM launch efforts, events, and paid media programs. Highlights- Contributed 60% of the marketing-generated pipeline through a global content strategy focused on data-driven thought leadership (surveys, reports, ebooks, webinars) and unique insights from customers. - Launched a new website with a strong SEO strategy, increasing website traffic by 48%, blog traffic by 110%, and assisted website conversions by 30%.- Spearheaded the cross-company rebranding, including messaging and positioning refresh, brand guidelines, website redesign, and content/imagery update. -
Sr. Director MarketingUberall Mar 2020 - Mar 2022Berlin, Berlin, De
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Sr. Director MarketingTigerconnect Jan 2019 - Mar 2020Santa Monica, California, UsManaged a small team at TigerConnect, a healthcare communications platform. My team was responsible for product-led content strategy, events, customer marketing, community building, PR, AR, Influencer marketing, SEO, and social media. Highlights- Partnered with client success team to manage customer lifecycle marketing efforts, establishing user group meetings, customer appreciation dinners, and marketing touchpoints from onboarding to upsell to renewal. - Effectively managed content strategy in collaboration with product marketing and demand generation. Content strategy drove 30% of the marketing-generated pipeline. - Oversaw live event strategy, partnering closely with demand generation, sales, partner, and client success teams. Events drove nearly half of all marketing-generated pipeline for the year. -
Head Of MarketingVision By Granicus (Acquired By Granicus In 2018) Oct 2017 - Dec 2018Managed all aspects of marketing at Vision Internet, a government technology company. In this role I fostered alignment with executives in sales, product, partner, and customer success functions. In addition, I remained actively involved in motivating and providing hands-on management to my small, highly dedicated marketing team. Highlights- Managed product repositioning, packaging, and pricing, along with a revamp of the RFP response template.- Significantly increased MQLs and MQOs through effective thought leadership programs and ABM campaigns.- Successfully positioned the company for acquisition, supported post-acquisition communications plans, and led the post-acquisition integration, including system integration, re-branding, and website integration.
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Marketing DirectorVelocify Jan 2014 - Sep 2017Managed a team of 5-6 employees and contractors at Velocify, a sales acceleration solutions provider. My team was responsible for PR, social media, awards, thought leadership, influencer marketing, content marketing, events, customer marketing, and website.Highlights- Successfully managed thought leadership efforts with a focus on product innovation and research, resulting in 150+ media placements, 20+ awards, and 10+ speaking opportunities annually. - Supported demand generation efforts with content (ebooks, webinars, reports, guides, blogs, and more) that engaged key personas resulting in 6,000+ leads annually.- Implemented ABM event plays that increased our MQL to SQO conversion rate from 7% to 22%.- Launched Dial-IQ 2.0 - developing competitive analysis, product positioning, sales enablement tools, and more.- Managed new vertical launch efforts – solar launch generated 1,000+ leads and 50+ SQOs in a six-month period.- Spearheaded the Velocify Virtual Sales Summit, securing 20+ influencers to speak and 3,000+ registrants.- Developed and managed a $600K annual budget for functional areas.
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Senior Marketing Communication ManagerVelocify Jan 2013 - Jan 2014
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Pr ManagerVelocify Oct 2011 - Dec 2012
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Senior Account ManagerWe Communications Jan 2008 - Oct 2011Bellevue, Washington, UsWaggener Edstrom Worldwide is Microsoft’s global PR agency. During my eight-year career I worked on several different B2B accounts within two Microsoft business groups – Microsoft Business Solutions Group and Microsoft Server & Tools Group and was an account lead for dozens of product launches and major events.Highlights* Agency account lead on TechEd 2011 Conference, global conference attracting 10k attendees and 300 press and analyst from around the world. Led a team of 30+ PR professionals, managed conference to budget, coordinated Microsoft messaging across product teams, and drove results across PR, reviews, AR, and social media disciplines with more than 250 articles and 20,000 social media mentions.* Managed Microsoft’s WebMatrix launch, a product targeting beginning web site developers. Supported product positioning, media outreach efforts.* Managed SQL Server 2008 R2 and Parallel Data Warehouse launch, a product that helped Microsoft begin to compete with data visualization companies like Qlik and Tableau. Supported product positioning, media outreach efforts and acquisition of Data Allegro.* Co-lead on Microsoft Business Solutions Group (MBSG) global PR team of 20+ account staff, with shared responsibility in the group’s annual and long-term public relations plans including management of the budget and corresponding scope of work, reporting, and people management.* Successfully drove vertical public relations efforts for Microsoft Business Solutions in retail, manufacturing, distribution, financial services, healthcare, and public sector verticals for three consecutive years, increasing coverage 20%-50% per year and significantly raising awareness and visibility in these industries. -
Account ManagerWe Communications Jan 2006 - Jan 2008Bellevue, Washington, Us
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Senior Account ExecutiveWe Communications Jan 2004 - Jan 2006Bellevue, Washington, Us
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Account ExecutiveWe Communications Feb 2003 - Jan 2004Bellevue, Washington, Us
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Account ExecutiveSilver Company 2000 - 2004
Alyssa Trenkamp Education Details
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Western Washington UniversityJournalism
Frequently Asked Questions about Alyssa Trenkamp
What company does Alyssa Trenkamp work for?
Alyssa Trenkamp works for Milestone Systems
What is Alyssa Trenkamp's role at the current company?
Alyssa Trenkamp's current role is Head of North America Marketing.
What schools did Alyssa Trenkamp attend?
Alyssa Trenkamp attended Western Washington University.
Who are Alyssa Trenkamp's colleagues?
Alyssa Trenkamp's colleagues are Marcos Costa, Irena Nikolova, Martin Mcgrath 🔷 🇺🇦, Kock Liong Lyu, Morten Illum, Purushottam G. Ranjitkar, Plamen Chernev.
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