• Supporting the development of Microsoft Business Applications partner marketing communications strategy through analysis, recommendations, and presentation of strategic plans. • Producing and maintaining an editorial calendar for Business Applications partner communications inclusive of all communication engines (e.g. blog, webinar, evidence, etc.). • Coordinating communications across partner marketing channels ensuring continuity with the broader partner marketing strategy and key moments such as events, disclosures, product roadmaps, etc. to maximize campaign effectiveness and viewership. • Delivering creative, modern marketing ideas to propel Microsoft’s Business Applications partner marketing strategy forward. • Delivering deep engagement and understanding of the Microsoft Business Applications Partner audience, their needs, trends, and technology roadmap in concert with Dynamics 365 and Power Platform products. • Consult on content development needs to ensure a robust set of assets are created in support of Microsoft Business Applications partner marketing.Support strong relationships with clients, other stakeholders and colleagues by working in a collaborative, human-centered and service-oriented way.

Developing and executing the strategic go-to-market plans supporting Lions + Tigers service lines

• Providing strategic communications and storytelling consultative services to strategy lead supporting Microsoft’s Black and African American Partner Growth Initiative • Generating communications strategies to attract Black and African American partners into the Microsoft Partner Network – eclipsing FY21 Q3 goals by 23%• Partnering with Microsoft’s paid media desk to deliver a social campaign that to date has received link clicks that are 331% above the benchmark, and a click through rate 3.13% above the benchmark average• Managing communications approval processes on behalf of the client • Producing and managing new podcast series as a supporting channel asset for the initiative • Actively planning community engagement opportunities for newly enrolled Black and African American Partners • Developing nurture email marketing strategies to enhance engagement among partners

• Spearheads marketing campaign efforts for the organization’s largest hotel partnership driving a recent 5.78% YOY increase in status match acquisitions.• Oversees and executes complex integrated marketing campaigns supporting three divisions within Loyalty division • Serves as a leader to a team of two direct reports • Owns ongoing campaign execution of redefined Premier program garnering more than 70M impressions at launch. • Advises upon partner marketing campaign strategies to ensure enterprise alignment. • Manages crisis communications updates for MileagePlus program and more than 500 united.com site changes.• Coordinating the implementation of SundaySky personalized video marketing channel to support the MileagePlus program. • Engages with cross-functional marketing counterparts to enhance the department culture.

• Conceptualized retention and acquisition marketing efforts for 12 United MileagePlus partner programs. • Proactively developed a strategic communications plan to support the 2018 non-air partner retail holiday initiative.• Successfully utilized CRM system to communicate and execute segmentation strategies. • Effectively partnered with account managers to deliver upon multi-million-dollar contractual marketing guarantees.• Developed expansive integrated marketing campaign that exceeded planned acquisition goals by 30%. • Delivered integrated campaign performance metrics to internal and external partners with future strategic recommendations. • Selected to effectively onboard internal marketing project management system to enhance cross-functional efficiency. • Provided advisory support as a member of internal marketing committee designed to lead ideation of incremental marketing opportunities.

• Led ideation, execution and reporting of integrated marketing campaigns across Nordstrom Rewards brand, Anniversary Early Access and Triple Points initiatives reaching member base of 7M. • Implemented and enhanced digital and print customer lifecycle program communications series. • Interfaced with technology partners to develop digital experience for expanded Nordstrom Rewards program. • Crafted critical customer communications for loyalty experiential issues. • Owned key line items within $15M marketing budget. • Executed more than 150 campaigns annually. • Actively led the ideation, multi-channel marketing and execution of exclusive VIP experiential opportunities.

• Coordinated and led event planning, media relations and comprehensive marketing efforts for various agency clients. • Produced content for newsletters and email communications. • Crafted and pitched press releases for public relations clients. • Effectively managed media buy campaigns for client base. • Managed talent selection for company’s internship program.

• Responsible for producing consumer alerts and copy editing content on behalf of the Insurance Consumer Advocate’s Office. • Actively participated in the formulation and ideation of office press releases. • Researched, tracked and analyzed media impressions of CFO Alex Sink. • Responded to press inquiries and directed consumers’ issues to the appropriate governing body. • Effectively pitched press conferences and events to local, state and national media outlets. • Frequently updated organization’s website with relevant content.