- Managed IBM Watson to Salesforce Pardot migration as marketing automation platform.- Marketing stakeholder for company-wide Master Data Management initiative for customer and product data points. - Interpreted marketing (engagement) and sales (transactional) data to make recommendations on go-to-market strategy and customer segmentation. - Marketing stakeholder for Salesforce build out to better leverage data from upstream systems which yielded in a more effective system for all business users. - Led the rollout of 50 licenses of Salesforce Engage for inside and outside sales to send marketing curated email content from the CRM system. - Managed Pardot database of 200k+ contacts across 5 brand units, each of which had unique brand standards and product offerings. - Provided creative direction for email reinvention which included template functionality enhancement and content layout improvement leveraging retail-inspired designs; then rolled out across a team of 30+.- Led strategic direction for corporate email program with an annual reach of 9.7 million.- Introduced landing pages and lead generation to the organization to qualify new contacts differently from existing contacts.- Consulted on web, survey and social initiatives for digital cohesion between all digital channels.- Upgraded 25 city event invite series to a formal drip campaign with if/then registration logic to enhance user experience for registrants and invitees.

- Managed the company marketing program including email marketing, website and digital presence, public relations and awards, internal communications, and event planning. - Launched a new company website then later updated with a thought leadership blog and contact forms.- Compiled a list of thousands of clients and prospects, then implemented marketing eblasts to share the blog as well as advertise the company service offerings.- Grew the company event program including a mix of hosting, exhibiting, sponsoring, and attending.- Led an initiate to offer a Professional Software Development Program in partnership with Waynesburg University. New to the region, this program will combine a traditional learning environment with the knowledge of a cutting-edge tech company.

- Support the department’s marketing automation efforts using Marketo for in person event and webinar registration pages, trade shows and seminar information pages, and event follow up toolkits. - Develop content to support our vertical markets, in both static and interactive formats using InDesign and SnapApp, then verifying decisions using A/B testing.- Manage the 62 local websites with the end goal of enhancing local SEO and adding local web search functionality through a targeted keyword strategy. - Support the company’s national website and Intranet by implementing ongoing maintenance updates and running analytics reports. - Project manager for various internal programs such as quarterly employee awards, fundraisers to support employees in need and “Ask Marketing” webinars, focused on both business development and client retention.- Managing editor of the company newsletter which is published to an electronic platform twice monthly.- Social media support for various platforms including Facebook, Twitter, LinkedIn, Google+ and Pinterest, as well as occasional paid Facebook ads. - Point of contact to supply marketing support to other departments including safety, benefits, recruiting and human capital management.

- Strategically managed multiple client accounts alongside Account Executives to execute convention programs, marketing plans and company development programs.- Participated in planning meetings to communicate between clients and third party vendors, including transportation, show services, lead generation and material handling requirements.- Generated proposals and pricing documents to provide to clients before each convention or program.- Worked with design, estimating, project management, show site labor and warehouse staff to successfully execute all client projects, while maintaining tight timelines to work effectively and efficiently.- Monitored client budgets by reviewing invoices against proposals to determine variances.

- Managed international and domestic visitor experience programs which consisted of traveling to branch and foundry locations, evaluating local needs and implementing new displays to assist sales team in training methods. - Oversaw the launches of the latest versions of Victaulic.com and VictaulicStore.com by leveraging CMS software platforms, while managing the external vendor throughout every stage of the project including wire framing, design concepts, content creation, quality assurance testing and execution. - Assisted in the editing, distribution and translation of the Global Code of Conduct, State of the Company Address and Corporate Brochure.- Organized and attended a seminar series across the United States and Canada in which nearly 100 customers attended each. - Managed the design, production and installation of history timeline boards, global facility maps, utility and design patent boards and testimonial banner stands. - Managing Editor for semi-annual printed VicAbout Newsletter which consisted of gathering material related to global sales force and human interest stories. - Created a template for the new VicVoice Global e-Newsletter and leveraged the template for a once monthly newsletter to all employees. - Assisted in the design and creation of the latest technical product submittal design and the latest G-103 general product catalog design, both of which are now available as e-books. - Implemented department directional signage across headquarters to comply with 5S lean manufacturing practices. - Worked alongside the IT team to design a Victaulic iPad App, wrote content for iTunes store and implemented the App across the international market. - Worked alongside the HR team to design and produce new career fair displays, sales brochures and new employee training materials. - Oversaw projects for summer interns and conducted interviews for new marketing communications hires.