Global Assistant Marketing Manager
Current• Spearheaded effective and compelling integrated 360 go-to-market strategies for global campaigns, to raise brand awareness and achieve business goals• Worked with functional teams such as Social, PR, CRM and Performance Marketing as well as country teams to facilitate impactful omni-channel campaigns and amplify the global reach of campaigns• Established strategic partnerships with external brands, such as Disney and Swarovski, on brand collaborations that reinforced brand positioning and increased brand awareness • Led and managed the team, while providing mentorship and training to new team hires• Conducted in-depth competitive market research and analysis to develop on-trend marketing strategies based on data-driven decisions• Managed team budget and optimised spending to keep within budget
