Alyssa Yeung Email & Phone Number

Purchase, New York, Us

•Oversee dual master data maintenance in SAP S4 HANA/MDG and legacy systems for the North American Beverage portfolio (40,000+ SKUS)•Manage material data for 12 brands within the PBNA portfolio with a volume of 500+ materials to date•Maintain end-to-end process regarding material creation for new product innovations and ensure material readiness for innovation project timelines•Regularly collaborate cross functionally with Brand Innovation, Marketing, Sales, Finance, MRP and IT teams to guarantee data quality and improve business processes•Proactively coordinate, analyze and review Material Master Data activities to increase data quality and data efficiency, completeness, consistency, and data integrity

Purchase, New York, Us

•Demonstrated and acquired knowledge of Item Maintenance, SharePoint, NIS, S/4HANA and MDG applications•ACT S4/SOX Compliance - Action on a quarterly basis for all ACTIVE user ID’s on specific PepsiCo applications to maintain SOX compliance or be in compliance with PepsiCo's Global Security policies.•Provided support, training, and guidance to PBC Integration managers to ensure smooth, accurate, and timely completions on new innovation projects•Regularly connected with Customer Maintenance and Pricing, Sales, and Finance Teams to review and validated Weekly Product Hierarchy Pending Alignments•Collaborated with cross-functional teams to train and educate them on the new PGT processes when it comes to submitting and creating new materials

Chicago, Il, Us

-Jump started the new branch of the UMD American Marketing Association at the Universities at Shady Grove location in order to streamline resources and opportunities to students -Held bi-weekly virtual events to engage and connect students with marketing related content and guest speakers-Oversaw all operations, projects, and strategic initiatives by building and leading a 6-person executive board-Developed social media strategy to engage users, inform members about upcoming events, and build relationships with other organizations

College Park, Md, Us

-Led a new product line that prioritized sustainability for the University of Maryland with the collaboration of League Legacy-Terp Town Center Stage Producer for Maryland Day 2020-Researched branding and trademark usage across campus and online content-Assisted in implementation of marketing strategies-Worked with local, regional, and national media partners to execute media plan-Generated suggested social media copy for Strategic Communications projects

College Park, Maryland, Us

Smith in the City: DC-Led the Marketing Track of 20 students for the Robert H. Smith School of Business "Smith in the City: DC” trip-Secured company visits with Twitter, Ogilvy, and PBJ Marketing for the "Smith in the City: DC” tripUndergraduate Marketing Conference: Marketing Around the World-Led the 2020 Undergraduate Marketing Conference committee of six members-Oversaw all logistics, marketing, and corporate outreach functions-Hosted 7 marketing professionals from Bloomberg, Bumble, Ogilvy, Anheuser-Busch, ZURU Edge, and IBM

College Park, Maryland, Us

-Worked with Director of Fundraising to pair fundraising events with some sort of social aspect -Implemented ways to encourage members to build relationships with each other outside AMA

College Park, Maryland, Us

-Secured 6 corporate partnerships and 2 corporate sponsors for the 2019 Undergraduate Marketing Conference-Developed and maintained relationships with guest speakers-Assisted with the planning and direction of the 2019 Undergraduate Marketing Conference with over 80 attendees-Effectively and strategically collaborated with the President of AMA, VP of Professional Affairs, and Coordinator of Logistics to create a successful conference -Led the Corporate Outreach team to monitor goals and performance

Purchase, New York, Us

-Completed SKU management project by inserting stop dates for 4,500+ SKUs that were removed from the portfolio-Worked alongside the South Division Demand Planning team daily to improve upon forecasts-Collaborated with a team of five interns to pitch a business plan to generate revenue by utilizing the gaming industry-Demonstrated an understanding of multiple PepsiCo Supply Chain programs

Atlanta, Georgia, Us

-Coordinated all in-store operations-Designed and built hand-crafted fruit arrangements-Guided and informed customers on existing product portfolio-Managed inventory on a daily basis-Met timely deadlines for orders

-Managed social media on Twitter, Snapchat, and Instagram-Assisted internal marketing team with research, outreach, and editing on a weekly basis-Developed photography and content for the editorial calendar, newsletter, and social media-Served as liaison between marketing team and restaurant staff

Bachelor Of Business Administration - Bba, Marketing

Bachelor'S Degree Candidate, Marketing

Business Administration And Management, General