Alyssa Augustine Email & Phone Number

Greater Minneapolis-St. Paul Area

-Work closely with the Bank's president and other senior executives to prepare key messages, and staff events, media interviews and editorial board visits -Develop and implement public relations programs to build, maintain, and manage the Bank's reputation-Generate local, regional and national media to advance the Bank's mission, research and activities-Write articles, press releases, and other forms of communication, utilizing academic or technical source material-Maintain expertise on a wide range of issues and trends in the financial services and central banking industries-Collaborate to develop and implement social media strategies to achieve public relations goals.

Greater Minneapolis-St. Paul Area

- Lead media outreach efforts in a variety of ways, including crafting strategic communications plans and key messages, drafting press releases and media advisories, scheduling interviews, and accompanying senior staff to public events and interviews- Research and write articles for minneapolisfed.org highlighting Bank initiatives and events- Proactively pitch and place interviews- Assist in the development and implementation of the Bank’s crisis communication plan- Exercise good judgment regarding sensitive or complex issues related to the Bank

Weslaco, Tx

-Increased 4pm news ratings in consecutive Nielsen ratings periods-Wrote original scripts for local news -Edited all stories for newscast-Managed reporter and anchor staff for multiple newscasts -Scheduled live shots and coordinated satellite feeds with national news outlets-Conducted interviews in Spanish and translated quotes for reporters

Seattle, Wa

-Lectured 100 students each academic quarter-Prepared weekly lesson plans-Graded assigned essays and written exams-Conducted weekly tutoring sessions

Weslaco, Tx

-Assisted Executive Producer during live broadcasts-Trained in Adobe Photoshop-Produced graphics and maps for reporters

Frisco, Tx

-Extensive financial training in mortgages and credit accounts-Resolved customer service issues in English and Spanish-Increased deposits through long-term customer relationships-Supervised customer service representatives-Approved large and complex financial transactions

Dallas, Tx

-Managed 50 advertising accounts on newspaper's classified website-Increased overall ad content in 50 established markets -Launched advertising in 25 startup markets nationwide-Trained and supervised account management team

Bachelor Of Arts (B.A.), Communication And Media Studies, Sociology

Activities and Societies: Fordham University-Lincoln Center Dean's List: 2004-2005, 2005-2006 Recipient of National Hispanic Semi-Finalist.

Master Of Arts (M.A.), Sociology

Activities and Societies: University of Washington Graduate Student Association Representative