Alyssa Hernandez Email & Phone Number

Sacramento, California, United States

Implement and execute branding and business development growth strategies. Engage in high-level discussions for contract negotiations, development of new clients, growth of existing clients, building customer relationships and closing difficult sales. Maintain a high performing team and provide inspirational leadership and strategic direction to direct reports to achieve performance objectives. Develop and implement marketing campaigns and design collateral materials and marketing tools to promote new service lines and to expand customer base.

Deliver and further develop the organization’s marketing and community relations strategy steering focus on driving awareness, engagement, and growth for events, programs, and initiatives. Develop and oversee communications calendar for internal and external outreach and informational purposes. Curate content for traditional and digital platforms including social media, website, and promotional materials. Proactively analyze event and marketing data, defining metrics to assess results and identify opportunities to maximize profitability. • Increased organization revenue by 20% - over $250K – harnessing strengths in influential communications and creativity to create compelling messaging plan in line with business plans. • Launched and manage a national team of ambassadors through strategic digital communication to promote our largest event, the California International Marathon• Expanded marketing penetration and created new business development opportunities through innovative marketing and outreach methods. • Analyze marketing tactics from email marketing, advertising and event reach• Proactively analyze event results in order to refine and improve future events which continue to develop business opportunities and maximize sales• Identify trends and build consumer-validated ideas for customized marketing plans• Lead the conceptualization, scheduling, coordination, and promotion process of community runs, talks, and other local community-related events• Develop and implement all event marketing email campaigns through Constant Contact• Manage content for company website and social media to be the information hub for Sacramento running community• Launched and manage a national team of ambassadors through strategic digital communication to promote our largest event, the California International Marathon

Managed the communication, promotion, and administration of all development activities, holding responsibility for designing and producing brochures, updating and maintaining website and social media, and creating newsletters and events. Established partnerships with community organizations and businesses to support the organization’s mission. • Excelled as an active member of the development team, partnering collaboratively to achieve the organization’s fundraising and business goals. • Print communication including developing newsletters, annual report, brochures, fliers and marketing/promotional materials• Digital communication including email marketing with Vertical Response, website management with Wordpress

Sacramento, California Area

Worked closely with clients in the implementation of results-focused business development and marketing strategy, utilizing analysis, research, and planning to create marketing objectives and business goals. Crafted core messaging platform and content for communications materials; organized special events and mixers to promote brand engagement. Created, updated, and maintained website and social media channels. Generated 20% increase in sales through effective marketing and promotional planning, optimizing digital media channels through SEO, and producing daily and weekly reports.

Sacramento, Ca

• Managed daily operations and budget • Built customer relations• Defined efficient work procedures• Coordinated with vendors and suppliers• Hiring, training, scheduling, supervision and termination of employees• Assisted in program/process improvement and business development• Performed audits and inspections of inventory and facilities• Ensured corporate safety support to instill company and OSHA compliant standards• Managed monthly supply inventory

• Responsible for customer satisfaction and supervision of employees• Meet and greet customers• Handle and resolve customer complaints• Recruit, train and motivate staff• Managed daily cash • Organized 20th Anniversary celebration, Oct 2010- Created and published news releases that were printed in Inside East Sacramento

Assisted in organizing the opening of Thunder Valley Casino ResortSuccessfully arranged for ten media stations to be present during the openingWrote press releases, media releases and opinion editorial piecesOrganized and created online social networks for clients

Created advertisements for hotel eventsControlled email marketing Organized and created online social networks