Alyssa Shaffer Email & Phone Number

Philadelphia, PA, US

• Responsible for developing and executing the PR strategy for air warfare capabilities across the company’s three businesses: Collins Aerospace, Pratt & Whitney and Raytheon.
• Leads cross-functional team focused on positively positioning RTX with key stakeholders. Focused on growing owned and earned content; secured 24 interviews and 118 positive news articles in Q1 2024.
• Directs and oversees PR at key domestic and international air tradeshows, working across the company to develop storylines, draft and pitch press releases, secure and facilitate media interviews, and organize press.
• Supports crisis communications, developing holding statements, briefing packets and handling media inquiries as needed.
• Measures and reports on the effectiveness of PR efforts. Created and maintains analytic framework in Cision, which enables the PR team to use coverage and competitor intelligence to guide media engagements and message.

Pennsylvania, United States

• Developed and executed the PR strategy for Raytheon’s Advance Technology, Space Systems and Strategic Missile Defense strategic business units (SBUs), in addition to supporting Raytheon UK.
• Worked closely with reporters to secure 200 positive media articles for SBUs during tenure, including coverage in outlets like POLITICO, The Wall Street Journal, Interesting Engineering, Popular Science and Newsweek.
• Led cross-functional campaigns for key pursuits, which included developing internal communications, webpages, advertorials and social media content.

Pennsylvania, United States

• Established and grew RI&S’ brand and reputation among members of the media, customers, partners and investors.
• Served as PR lead for the business, developed and maintained editorial calendar, and secured nearly 1,400 earned media hits during tenure with a focus on Tier 1 tech and trade publications.
• Led integrated campaigns for RI&S subsidiaries and landed companies, including Blue Canyon Technologies, SEAKR Engineering and Raytheon UK. Focused on space capabilities, high-energy lasers and hypersonics.
• Helped manage domestic PR agency relationships and leadership development program (LDP) participant.

Malvern, PA

• Strengthened Allstate’s reputation among key stakeholders across Pennsylvania and New England by developing internal communications, managing external public relations and crisis communications, and overseeing.
• Responsible for the leadership positioning of the region’s senior vice president and vice president of distribution.
• Developed and executed multi-year plan to increase Allstate’s local presence reputation with the goal of increasing the company’s Reputation Institute consumer score 2% year-over-year. 2019 efforts saw a 6.6% increase.
• Managed proactive and reactive media, crisis communications, and assisted with catastrophe response across the country.
• Led the region’s Allstate Foundation program, which provided $4M in grants to nonprofits between 2016-2019.
• Developed volunteer-based PR campaigns that resulted in a 100% increase in engagement from 2016-2017. In 2019, 70% of agency force was engaged, up from 43% in 2017.

Greater Philadelphia Area

Created and implemented comprehensive marketing, fundraising, and outreach strategies to support programs and services for individuals with intellectual disabilities across Pennsylvania.

Philadelphia, PA

Cultivated diverse government, foundation, corporate and individual donors to support lending programs for minority and women-owned small businesses in Philadelphia, in addition to overseeing the marketing strategy. Secured over $3.4M in capital in 20 months, accounting for 30% of FINANTA’s assets.

Greater Philadelphia Area

Supported the City of Philadelphia’s Department of Intellectual disAbility Services (IDS) in marketing, public awareness, quality management and promotional efforts for Lifesharing, the State’s premier residential program.

Bachelor Of Arts - Ba, Political Science; Minor In Sociology

Activities and Societies: Pi Sigma Alpha, the National Political Science Honors Society; Alpha Kappa Delta, the International Sociological.

Politics