Social Media Coordinator
Current- Manages social media platforms and executes social strategy daily in collaboration with the communications team.- Works with internal partners and customer service teams to quickly resolve social inquiries and issues.- Educates stakeholders and internal partners on the value and best practices of social media platforms.- Monitors metrics, sets KPIs, and supports content creation and media monitoring.- Assists corporate compliance with social media investigations for legal threats, HIPAA violations, and other issues.- Creates and trains teams on new system-branded social accounts such as Careers, Residency Programs, Bariatric Groups, and Triathlon initiatives.- Sunsetted programs such Tint and Social Studio, integrating their functions into Sprout Social and onboarding 20+ team members, including Salesforce integration for customer service center.- Revamped User Generated Content (UGC) strategy and streamlined the process for requesting content rights.
