• Manage, develop, and delegate digital team through monthly tasks ranging from optimizing Google accounts, social campaigns, and content creation• Utilize Facebook Business Manager to create targeted campaigns through custom, lookalike and interest-based audiences to push customers through the sales funnel from awareness to conversion based on goals & objectives• Optimize Google Search, Shopping, and Display campaigns focusing on profit margins & conversion rate by a/b testing, refining keywords, adjusting bids and implementing remarketing strategies to ensure top performance• Leverage SEO best practices across all client websites to drive organic traffic and improve SERP• Led the implementation of three new services to the digital department including Influencer Marketing, Google Display Ads, and Shopping Ad• Implement conversion, pixel, analytic goal tracking for all Facebook and Google campaigns to track the customer path

• Build multi-channel campaigns based around client’s quarterly/monthly goals• Working in Facebook Business Manager to run campaigns on Instagram and Facebook for all clients• Continually evaluating effectiveness of social campaigns by A/B testing, adjusting targeting and creative for best results• Lead new business initiatives by crafting proposals, budgets and presenting to new clients to obtain yearly contracts• Creating and delivering digital marketing presentations for local chamber meetings• Evaluate new opportunities for growth and development in processes to better the efficiency within the department• Design and create all marketing materials utilizing Adobe Creative Suite• Maintain client websites, email campaigns and print materials • Communicate with clients for all materials, growth opportunities and reporting

• Created custom social media programs, focusing on brand, product and strategy• Communicated with clients on a regular basis to discuss progress and analytics • Designed all customer content using Photoshop and Illustrator including infographics• Managed editorial calendars and planned promotional campaigns • Wrote and edited blogs, press releases and product content• Conceptualized, wrote and designed email campaigns for clients to reach end consumer• Managed client websites through separate content management systems

• Maintained manufacturer websites through separate content management systems• Managed all social media platforms for both manufacturers utilizing Hootsuite • Conceptualized and designed email campaigns, tracked and analyzed results • Designed artwork for web and print using Photoshop, Illustrator and InDesign • Increased traffic to company website through Search Engine Optimization• Created and maintained the digital marketing calendar• Wrote and edited content on Danze website including blogs and product descriptions

• Upload content into Broadsign to be displayed on customers’ live players• Create demos in Flash to be used when proposing the company’s information to possible clients• Market the company through email campaigns to potential clients• Design corporate communications in Photoshop for companies to be put into Broadsign• Communicate with current customers through emails• Research different options and companies Advanced Media can utilize