Alyssa Campbell (She/Her) Email & Phone Number

Oak Brook, Il

• Strategizes, coordinates and executes targeted media campaigns for the various member companies of The Inland Real Estate Group of Companies, Inc.• Assists with media training C-suite executives, developing key messaging, executive positioning and crisis communications support• Develops press materials, secures editorial coverage and establishes and maintains relationships with key commercial real estate, business and finance publications on local, national and regional levels• Provides social media consulting, develops social marketing strategies and creates and manages content on clients’ Facebook pages as well as the corporate website and Twitter pages• Manages internal communications efforts reaching an audience of 1,400 employees nationwide, by developing print and online communication pieces and day-to-day updates to corporate intranet and website• Responsible for the launch and management of the company’s first Female Mentoring Program by planning and executing programs and targeted communication pieces that engage 700+ women based at the company’s headquarters

Oak Brook, Il

Oak Brook, Il

Oak Brook, Il

Greater Milwaukee Area

• Research topics, interview subjects, write and edit articles for InVironments Magazine, based in DeKalb, Illinois. • Responsible for drafting content for two monthly, reoccurring columns, Life Hacks and InAuthors.• Write additional feature stories and advertorial pieces for local DeKalb/Sycamore businesses, organizations and community members, as assigned.

Greater Chicago Area

• Strategized and assisted in the coordination and execution of media relations programs for clients in the home decorating, consumer products and educational industries by assisting in the strategic planning of programs• Developed a multitude of press materials, secured editorial coverage, established and maintained relationships with key shelter and consumer publications on local, national and regional levels • Maintained monthly press clip reports and key message measurement• Planned media events and trade shows for client product launches• Responsible for creating content, implementing, maintaining and measuring social media programs for individual clients on Facebook, Twitter and contest microsites Clients included Electrolux Home Care Products, Inc. (Electrolux, Eureka, ARM & HAMMER and Filtrete), Jarden Consumable Brands (First Alert, Secureline, Wellington and Crawford organization), Monessen Hearth Systems Company (Vermont Castings, Monessen and Majestic), Pergo, Snow Joe and Everest College. Secured placements in Chicago Sun-Times, WLS-TV (Everest College), New York Times (EHCP), Interior Design (EHCP), Woman’s Day (Pergo), the Associated Press and “The Rachael Ray Show” (Snow Joe).

Chicago, Il

New York City, Ny

Coordinated and executed product launches and media outreach for high-profile beauty and lifestyle clients, including Elizabeth Arden fragrances and Boots of Britain. Produced press materials, organized media contact lists, secured media coverage, maintained daily press clip collections and conducted competitive research for new business and current clients.

Indianapolis, In

Developed internal marketing and promotional materials, such as hospital special event posters, internal hospital event emails and a pre-natal unit promotional video. Assisted in the organization and execution of an annual media and fundraising event for the hospital, and wrote articles for a monthly bulletin distributed to physicians, major donors and hospital staff.