Alyssa Tran Email & Phone Number

Toronto, Ontario, Canada

• With over 3 years of experience in the beauty industry and marketing, the brand has grown rapidly by an average of 30% per year
• Designing curated social media posts with the purpose of exposure and engagement by at least 10% of the follower count
• Created several viral TikToks with over 100,000 views that translated into an increase of 400+ followers on TikTok and Instagram
• Promoting Zillabeau, a leading Korean nail brand through digital marketing as a brand ambassador
• … Show more
• Responsible for budgeting expenses (marketing and cost of goods sold) based on analytical date and forecasting that lead to a 3% difference in revenue Show less

Toronto, Ontario, Canada

• Planning creative ad campaigns with the rest of the core team to increase sales and brand awareness, resulting in an average of 80% return on ad spend within a week of running advertisements
• Conduct in-depth market and consumer research to understand better how to market to the target audience and allocate a marketing budget for 2024 with activation events and campaign ideas
• Utilizing Facebook, Instagram and YouTube ads daily for A/B testing to see which country and area is the… Show more
• Utilizing Facebook, Instagram and YouTube ads daily for A/B testing to see which country and area is the most optimal audience to target and the expected turnover for wholesale
• Extensive event planning for activations of new campaigns and community-building events in Toronto, including our “Fitted Exchange Program” hosted in December 2023
• Build out an extensive plan for influencer seeding on all Instagram and TikTok to further grow brand awareness in the UK, USA and France Show less

Toronto, Ontario, Canada

• Created and managed purchase orders (POs) for the whole company by ensuring all payments and balances were up-to-date and accurate further to budget the monthly expenses with close to 90% accuracy
• Managed and forecasted four revenue streams that amounted to $10 million gross revenue annually with the help and experts of business leads providing high-level information
• Presented changes to the forecast and financials to major stakeholders (ex. Head of Sales, CEO, CFO, COO, etc.) on… Show more
• Presented changes to the forecast and financials to major stakeholders (ex. Head of Sales, CEO, CFO, COO, etc.) on a weekly basis to provide full clarity and transparency of the position of the company
• Conducted month-end procedures for both expenses and revenues to match amounts posted by the parent company in SAP Fiori to amounts in local Canadian markets Show less

Texas, United States

• Responsible for maintaining SEO growth and ranking, resulting in a jump from 50th position to 36th
• Planned and executed social media marketing campaigns on LinkedIn, Facebook, Instagram and TikTok that increased follower count and engagement by 10% respectively
• Created and scheduled email marketing campaigns weekly, resulting in an increase in brand visibility and membership prospects with a 1% bounce rate and 63% open rate
• In charge of website maintenance and updates to… Show more
• In charge of website maintenance and updates to improve brand development and lead generation using CRM systems and analytical data
• Drafted and published weekly blog posts on LinkedIn, Medium and the website to improve SEO and brand awareness with a 5% increase per week Show less

• Planning interactive and informational virtual events and workshops explicitly to enhance the attendees’ knowledge through the help of reputable brands such as P&G and Shopify
• Developing and executing highly detailed plans to mitigate any risks or circumstances to ensure the event will perform efficiently and well for guest speakers, attendees and judges
• Communicating with fellow members as a team to efficiently plan an event within a month resulting in a successful pitch… Show more
• Communicating with fellow members as a team to efficiently plan an event within a month resulting in a successful pitch competition with over 50 delegates and 10 different sponsors
• Creating a positive experience for members by identifying strengths and weaknesses to improve the quality of events resulting growth of 100 members within less than a year Show less

Bachelor Of Business Administration - Bba, 3.8/4.0

Activities and Societies: Schulich Entrepreneurship Club, York Marketing Association, Schulich Business Law Association, York Sports.

Education record

Activities and Societies: Beach Volleyball Team, Business Club, DECA Club, Phoenix Athletic Club, Prom Committee, Terry Fox School Day Run.