Alyssa Tran Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• With over 3 years of experience in the beauty industry and marketing, the brand has grown rapidly by an average of 30% per year• Designing curated social media posts with the purpose of exposure and engagement by at least 10% of the follower count • Created several viral TikToks with over 100,000 views that translated into an increase of 400+ followers on TikTok and Instagram • Promoting Zillabeau, a leading Korean nail brand through digital marketing as a brand ambassador •… Show more • With over 3 years of experience in the beauty industry and marketing, the brand has grown rapidly by an average of 30% per year• Designing curated social media posts with the purpose of exposure and engagement by at least 10% of the follower count • Created several viral TikToks with over 100,000 views that translated into an increase of 400+ followers on TikTok and Instagram • Promoting Zillabeau, a leading Korean nail brand through digital marketing as a brand ambassador • Responsible for budgeting expenses (marketing and cost of goods sold) based on analytical date and forecasting that lead to a 3% difference in revenue Show less

Toronto, Ontario, Canada

• Planning creative ad campaigns with the rest of the core team to increase sales and brand awareness, resulting in an average of 80% return on ad spend within a week of running advertisements • Conduct in-depth market and consumer research to understand better how to market to the target audience and allocate a marketing budget for 2024 with activation events and campaign ideas • Utilizing Facebook, Instagram and YouTube ads daily for A/B testing to see which country and area is the… Show more • Planning creative ad campaigns with the rest of the core team to increase sales and brand awareness, resulting in an average of 80% return on ad spend within a week of running advertisements • Conduct in-depth market and consumer research to understand better how to market to the target audience and allocate a marketing budget for 2024 with activation events and campaign ideas • Utilizing Facebook, Instagram and YouTube ads daily for A/B testing to see which country and area is the most optimal audience to target and the expected turnover for wholesale• Extensive event planning for activations of new campaigns and community-building events in Toronto, including our “Fitted Exchange Program” hosted in December 2023• Build out an extensive plan for influencer seeding on all Instagram and TikTok to further grow brand awareness in the UK, USA and France Show less

Toronto, Ontario, Canada

• Created and managed purchase orders (POs) for the whole company by ensuring all payments and balances were up-to-date and accurate further to budget the monthly expenses with close to 90% accuracy • Managed and forecasted four revenue streams that amounted to $10 million gross revenue annually with the help and experts of business leads providing high-level information • Presented changes to the forecast and financials to major stakeholders (ex. Head of Sales, CEO, CFO, COO, etc.) on… Show more • Created and managed purchase orders (POs) for the whole company by ensuring all payments and balances were up-to-date and accurate further to budget the monthly expenses with close to 90% accuracy • Managed and forecasted four revenue streams that amounted to $10 million gross revenue annually with the help and experts of business leads providing high-level information • Presented changes to the forecast and financials to major stakeholders (ex. Head of Sales, CEO, CFO, COO, etc.) on a weekly basis to provide full clarity and transparency of the position of the company• Conducted month-end procedures for both expenses and revenues to match amounts posted by the parent company in SAP Fiori to amounts in local Canadian markets Show less

Texas, United States

• Responsible for maintaining SEO growth and ranking, resulting in a jump from 50th position to 36th• Planned and executed social media marketing campaigns on LinkedIn, Facebook, Instagram and TikTok that increased follower count and engagement by 10% respectively • Created and scheduled email marketing campaigns weekly, resulting in an increase in brand visibility and membership prospects with a 1% bounce rate and 63% open rate• In charge of website maintenance and updates to… Show more • Responsible for maintaining SEO growth and ranking, resulting in a jump from 50th position to 36th• Planned and executed social media marketing campaigns on LinkedIn, Facebook, Instagram and TikTok that increased follower count and engagement by 10% respectively • Created and scheduled email marketing campaigns weekly, resulting in an increase in brand visibility and membership prospects with a 1% bounce rate and 63% open rate• In charge of website maintenance and updates to improve brand development and lead generation using CRM systems and analytical data• Drafted and published weekly blog posts on LinkedIn, Medium and the website to improve SEO and brand awareness with a 5% increase per week Show less

• Planning interactive and informational virtual events and workshops explicitly to enhance the attendees’ knowledge through the help of reputable brands such as P&G and Shopify• Developing and executing highly detailed plans to mitigate any risks or circumstances to ensure the event will perform efficiently and well for guest speakers, attendees and judges• Communicating with fellow members as a team to efficiently plan an event within a month resulting in a successful pitch… Show more • Planning interactive and informational virtual events and workshops explicitly to enhance the attendees’ knowledge through the help of reputable brands such as P&G and Shopify• Developing and executing highly detailed plans to mitigate any risks or circumstances to ensure the event will perform efficiently and well for guest speakers, attendees and judges• Communicating with fellow members as a team to efficiently plan an event within a month resulting in a successful pitch competition with over 50 delegates and 10 different sponsors• Creating a positive experience for members by identifying strengths and weaknesses to improve the quality of events resulting growth of 100 members within less than a year Show less

Bachelor Of Business Administration - Bba, 3.8/4.0

Activities and Societies: Schulich Entrepreneurship Club, York Marketing Association, Schulich Business Law Association, York Sports.

Education record

Activities and Societies: Beach Volleyball Team, Business Club, DECA Club, Phoenix Athletic Club, Prom Committee, Terry Fox School Day Run.