Alyssa Borelli Email & Phone Number

Grafton, Ma, Us

Framingham, Massachusetts, United States

Berlin, Ma

Authored, designed (worked with creative team) to produce and distribute all marketing collateral, including direct mail, email, brochures, and print advertisingCreated and updated content on website with a focus on content differentiation and search engine optimizationCoordinated photoshoots (with contracted vendor) to provide fresh images to support print and digital marketing initiatives Produced (with videographer intern) product demonstration, installation, and special topic videos for YouTube and science communityLaunched and tracked Organomation's quarterly e-newsletter resultsFacilitated lead campaigns by following up with leads and tracking resultsResponded to technical inquiries from end users regarding instrument usage, applications, installation, and troubleshooting Fostered and supported relationships with customers and distributors through responsive follow-up communications designed to increase customer interest in Organomation’s products Maintained high closure rate of request for quotes to meet the company’s growth objectives

Westborough, Ma

Authored news and feature articles for the area's leading weekly newspaper.

Rindge, Nh

Composed weekly e-newsletters for the University. Drafted campus-wide internal communications to audience of 3,000+Worked with Communications & PR manager to develop story/content ideas for the web Wrote articles and updated content on the University's homepage, franklinpierce.edu/about/newsWrote press releases and other content (e.g. internal communications, social media, University’s view book, new website)Responded to media inquiries and directed requests to appropriate personsTracked and generated monthly media reports using PR software, such as Trendkite, and Meltwater Served as an editor for the University’s bi-annual alumni magazine by developing, writing, and editing compelling contentAssisted with photo shoots for the Pierce Alumni MagazineCreated and maintained RavenFlash Twitter accountManaged a team of four student reporters

Rindge, Nh

Served as an ambassador by developing a strong familiarity of the university while conveying a positive impression; updated details with accuracy and confidentialityEffectively communicated Franklin Pierce University’s activities and accomplishmentsRaised $2,785 over six month periodEngaged in conversation to build good rapport

Rindge, Nh

Collaborated with on-campus departments to secure ad space for Pierce Media Group (PMG) units, such as the Pierce Arrow and FPTV 25Managed all 21+ on-campus ad sales and social media activitiesBuilt relationships with 21+ clients over 6 monthsExecuted 3 special events to increase ad sales: Graduation ads, Welcome back ads and Family Day adsInterviewed and hired executive board members and staff members for a team of 9 ; formulated and enforced fair policiesConducted weekly meetings and delegated tasks to a team of 9;communicated progress with PMG advisor

Rindge, Nh

Actively participated in all regular staff and executive board meetings; brought article ideas to each meetingOversaw a team of 20, comprised of reporters and section editorsInitiated a monthly review of Student Government Association affairs Recorded article suggestions (on google docs) to be shared with staffAssisted in assigning articles to various writers/editorsEnforced deadlines of all the editors and was in contact with them through the production process

Franklin Pierce University

Published news, columns, op-eds, and in-depth articles using WordPressCovered on-campus events, conducted interviews and took photos; all in a timely fashionManaged a team of 10 reporters and 8 editorsDrafted campus-wide emails to 1,400 studentsCreated a Pinterest page of reporters behind the scenesConducted and participated in weekly workshops of articles with advanced journalism studentsParticipated in A Day in the Life at Franklin Pierce University and covered Honors Convocation

Southborough, Ma

Published 64 articles (news, features, and advertorials) over the course of 6 monthsMost popular articles: Southborough family seeks assistance after loss, Southborough skate park to be completed this month, new superintendent to focus on district and personal growth this academic year)Researched and pitched story ideas

Framingham, Ma

Helped managers and associate managers of special events with planning and logistics of past and upcoming American Diabetes Association eventsAssembled sponsorship fulfillment packets for 9 clients, including Sports Authority, Ira Subaru, Mix & Amp 103.3, WBZ, Glu, North Shore Magazine, Cervelo Cycles, Parlee Cycles, Pinnacle Bike Works, and Seaside CycleBuilt relationships with 5 team captains, provided motivation and information to build teams to their greatest potentialDesigned birthday postcards for North Shore Tour de Cure participantsResearched North Shore Tour de Cure participants for a future cycling event for corporate employees

Master Of Business Administration (M.B.A.), Leadership

Bachelor'S Degree, Mass Communication: Journalism & Media Studies; Public Relations; Women In Leadership Certificate, Gpa 3.9

Activities and Societies: Alpha Chi, Lambda Pi Eta, Society of Professional Journalism