Alyssa Borelli Email & Phone Number

Framingham, Massachusetts, United States

Berlin, MA

Authored, designed (worked with creative team) to produce and distribute all marketing collateral, including direct mail, email, brochures, and print advertisingCreated and updated content on website with a focus on content differentiation and search engine optimizationCoordinated photoshoots (with contracted vendor) to provide fresh images to support.

Westborough, MA

Authored news and feature articles for the area's leading weekly newspaper.

Rindge, NH

Composed weekly e-newsletters for the University. Drafted campus-wide internal communications to audience of 3,000+Worked with Communications & PR manager to develop story/content ideas for the web Wrote articles and updated content on the University's homepage, franklinpierce.edu/about/newsWrote press releases and other content (e.g. internal.

Rindge, NH

Served as an ambassador by developing a strong familiarity of the university while conveying a positive impression; updated details with accuracy and confidentialityEffectively communicated Franklin Pierce University’s activities and accomplishmentsRaised $2,785 over six month periodEngaged in conversation to build good rapport

Rindge, NH

Collaborated with on-campus departments to secure ad space for Pierce Media Group (PMG) units, such as the Pierce Arrow and FPTV 25Managed all 21+ on-campus ad sales and social media activitiesBuilt relationships with 21+ clients over 6 monthsExecuted 3 special events to increase ad sales: Graduation ads, Welcome back ads and Family Day adsInterviewed and.

Rindge, NH

Actively participated in all regular staff and executive board meetings; brought article ideas to each meetingOversaw a team of 20, comprised of reporters and section editorsInitiated a monthly review of Student Government Association affairs Recorded article suggestions (on google docs) to be shared with staffAssisted in assigning articles to various.

Franklin Pierce University

Published news, columns, op-eds, and in-depth articles using WordPressCovered on-campus events, conducted interviews and took photos; all in a timely fashionManaged a team of 10 reporters and 8 editorsDrafted campus-wide emails to 1,400 studentsCreated a Pinterest page of reporters behind the scenesConducted and participated in weekly workshops of articles.

Southborough, MA

Published 64 articles (news, features, and advertorials) over the course of 6 monthsMost popular articles: Southborough family seeks assistance after loss, Southborough skate park to be completed this month, new superintendent to focus on district and personal growth this academic year)Researched and pitched story ideas

Framingham, MA

Helped managers and associate managers of special events with planning and logistics of past and upcoming American Diabetes Association eventsAssembled sponsorship fulfillment packets for 9 clients, including Sports Authority, Ira Subaru, Mix & Amp 103.3, WBZ, Glu, North Shore Magazine, Cervelo Cycles, Parlee Cycles, Pinnacle Bike Works, and Seaside.

Master Of Business Administration (M.B.A.), Leadership

Bachelor'S Degree, Mass Communication: Journalism & Media Studies; Public Relations; Women In Leadership Certificate, Gpa 3.9

Activities and Societies: Alpha Chi, Lambda Pi Eta, Society of Professional Journalism