Alyssa Brackett Email & Phone Number

United States

Oklahoma, United States

• As a Marketing Manager at TBS Factoring Service, I am responsible for overseeing the daily operations and tactics of our marketing department, as well as managing our team of marketing professionals.With expertise in.
• Developed and maintained the digital advertising and $2.2mil budget for all TBS brands.
• Developed, implemented, and managed new project management systems into the team operating in agile sprints, kanban, and waterfall in Jira and ClickUp.
• Directed crisis communications for the 2020 Covid-19 pandemic and onboarded new Marketing Director. Organized a guerilla marketing campaign at the beginning of the pandemic called Sandwiches 4 Semis that resulted in.
• Responsible for PPC campaigns, PPC Keywords, website SEO, YouTube videos, Salesforce campaign and API integrations, e-newsletters, and special event deliverables to drive brand awareness and lead generation for the TBS.
• Since 2020, established a team of 7 people covering all aspects of in-house marketing cutting down costs by 20% YoY

Oklahoma City, Oklahoma Area

• As a Senior Marketing Strategist at TBS Factoring, I worked closely with the marketing team to develop and implement effective marketing strategies across various digital channels, including paid and organic social.
• Assisted the Director of Marketing in enhancing TBS's image and position within the marketplace and the general public through comprehensive marketing, communications, and public relations programs.
• Coordinated the appearance of all promotional material design, such as letterhead, use of logo, brochures, etc.
• Conducted relevant market research and trends to assist the Marketing Director in creating effective strategies.
• Managed press releases, presentations, and assisted in organizing marketing activities and materials.
• Managed social media accounts including Facebook, Twitter, YouTube, and industry-specific blogs and forums.

Oklahoma City, Oklahoma Area

• My goal was to design, create, and deliver marketing programs to support expansion and growth of Cass Polymer's manufacturing branch (Milamar Coatings) services and products. I created sales presentations and provided.
• Assisted sales and marketing management with advertising materials and communications media to symbolize effectively the services and products of the company to customers.
• Developed draft advertising layouts and text as campaign materials and presenting to manager for approval and review.
• Managed layouts and designs of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Reviewed marketing projects that were assigned, previous marketing materials, which were used in assignment areas and gathered materials about competitive companies in their field.
• Arranged necessary aids for speaking during seminars, and presented marketing solutions to hundreds of contractors.

Oklahoma City, Oklahoma Area

• Delivered weekly and monthly sales reports along with inventory and shipped/pending reports.
• Decided & maintained pricing strategies that best fit in the framework of the supplier goals as Glazer’s goals.
• Delivered gross profit and margin analysis to support Marketing Managers for over 50 suppliers.

Tucson, Arizona Area

• Marketing Communications
• Wrote advertising copy for newspapers while working closely with graphic designers to develop visually effective marketing messages.
• Designed marketing materials for internal and external use that helped develop fresh marketing strategies
• Built community relationships with marketing groups (TAMA, AD2, Chamber of Commerce)Project Management
• Designed marketing materials for internal and external use (flyers/direct mail materials/press releases)
• Acted as media spokesperson for television and radio programs to promote The Arizona Daily Star production of the biggest newspaper of the year (Thanksgiving Day)- made national news with our coverage.

Greater Chicago Area

Managed and sold print and digital advertising across multimedia platforms. Products included mobile advertising, social and reputation management and search engine marketing. Oversaw revenues in excess of $815,000 annually. Search Engine Marketing consultant for Google, Yahoo! and Bing.com search products, dexknows.com and yellowpages.com for local local.

Greater Chicago Area

• Maintained relationships with over 350 accounts within 3 main advertising markets while improving their marketing results and enhancing their online exposure. Sought out and worked with new clients to create an.
• Renewal Sales (112% to objective)
• Increase Sales (138.9% to objective)
• Retention (110.3% to objective)
• Won two trips as a TAR to Mexico (June 2010) and Las Vegas (January 2011)

Rockford, Illinois Area

• One of two interns to have a stories aired
• Edited and produced news stories using the Avid editing system
• Successfully and efficiently produced packages, voice over's & sound on tape stories
• Orchestrated hundreds of interviews that resulted in on air broadcasts