Alyssa Broad Email & Phone Number

- Executed marketing strategy for luxury wellness clients; responsible for researching brand partnerships, podcast sponsorships and regional micro-influencers- Supported internal client meetings, experiential marketing events and implement social media strategy- Designed on-brand client infographics, sales partnership decks and brand sponsorship decks via.

- Carried out primary research on Gen Z consumers to understand their headphone preferences, usage behaviors and brand choices - Examined Beats by Dre's brand positioning, mission and marketing - Analyzed data collected and synthesized key points and patterns- Created a final presentation to effectively communicate insights

Rome, Italy

Accepted into USC Annenberg Rome International Program for study abroad.- COMM 434 Italian Media: Popes, Politicians and Popular Culture- COMM 391 Made in Italy: The Marketing of an Ideal- COMM 392 Media and Migration in Times of European Crisis- COMM 393 The Rhetoric of Rome

- Contributed to the success of emerging technology clients including unicorn status Mashgin AI checkout scanners, Homey smart home platform, Silver Tree Consulting and Services - Built media lists, compiled competitive media audits, developed extensive podcast lists and vetted press list contacts (such as for the Collision Tech Conference)- Improved.

- Created content for Annenberg Media Tik Tok and Instagram accounts- Filmed and edited videos, brainstormed creative content, captioned ideas and collaborated with co-workers

- Sold tickets and museum memberships to prospective families, managed the gift shop merchandise. - Utilized Altru Software to track membership information and ticket sales. Worked during the summer July-August 2022 and in December 2022.

Bachelor Of Arts - Ba, Communication

Minor, Marketing

Education record