Alyssa Walker Email & Phone Number

New York, United States

New York, US

• Manage Global three-year innovation calendar for face category, with a focus on Foundation, Concealer, and Powders
• Develop and execute comprehensive product marketing strategies, including product architecture, pricing, and SKU management.
• Oversee COG targets and financial management for new programs and perform value-analysis on existing SKUs, reporting to senior management to minimize ineffective spend and maximize ROI
• Lead new product launch process, ensuring milestone accountability and effective cross-functional collaboration to achieve business goals with successful launches
• Mentor and manage a direct report, focusing on professional development and providing guidance to enhance skills and career growth.

New York, US

• Managed Global three-year innovation calendar for color launches, including Lip, Eye, and Cheek Products
• Created and executed concept and program briefs supporting end to end program development from concept creation, packaging development, and Go-To-Market.
• Drove hero Long-Wear Cream Shadow Stick franchise to #1 eyeshadow globally
• Support and develop a direct report, offering regular feedback and opportunities for growth to ensure their success within the team.

New York, US

• Collaborated on holistic product ideation and three-year innovation calendar for Collections + Collaborations across 25 simultaneous projects for region-specific and global programs.
• Partnered with category leads to leverage insights for limited life support of key moments, overall brand and category strategy.
• Created concept and program briefs supporting end to end program development from concept creation, packaging development, and Go-To-Market.
• Developed D11 strategy with the China regional team, resulting in MAC’s #1 Prestige Beauty Brand position in 2020 Tmall platform activation.

New York, US

• Pioneered new processes with China marketing leads, generating over $37 Million in FY21 through program development
• Partnered with global cross-functional teams to pilot “Made in China” palettes, enhancing speed to market and positioning China as MAC’s second home market by FY23
• Managed category financials, working closely with strategic finance to improve category COGS 1.4% from FY19 to FY23

New York, US

• Research competitive brands and products to develop analytical documents and presentations to better understand the cosmetic landscape and consumer
• Manage Creative Requests process while working closely with cross-functional teams on merchandiser and displayer development
• Support marketing leads on new product and program launches by developing initial feasibility and target costs, drafting and editing Marketing Bulletins, and managing program details in the Innovation Portal
• Trained and on-boarded new employee on Estee Lauder systems and programs including CPMS, IMW, Innovation Portal, and working with cross-functional teams

• Established and maintained bookkeeping systems for the company including payroll, sales, and expenses
• Created new Squarespace website
• Managed all paperwork, including state licenses, trademarks, and other legal aspects

• Ran CEO's day-to-day. Including all calendar scheduling, booking travel, and internal/external messaging
• Managed MailChimp e-mail marketing, including creating segments to target specific audiences, clients, and locations
• Oversaw operational launch of new locations (branding, signage, collateral)
• Directed promotional efforts including gift cards and several on-site customer outreach initiatives
• Managed all aspects of events from planning through execution, while partnering with brands such as LK Bennett and Wellthily

New York, New York, US

• Managed accounts payable for entire company, including international offices
• Full ownership of the day-to-day in the office, including managing vendors, ordering food and supplies
• Helped HR with on-boarding processes, such as background checks, maintaining records, and all paperwork

New York, New York, US

• Managed operations workflow and logistics, including inventory management, vendor relationships, and shipping processes
• Responsible for assisting with social media posts and outreach
• Oversee the payment of vendor accounts and implemented company filing system
• Created and maintain a database of all juice recipes

London, GB

• Assisted team of producers with competitive analysis, development feedback, and game testing
• Tracked mobile game statistics across iOS, Android, and Amazon app stores
• Researched impact of various types of marketing initiatives on download metrics
• Provided research and analysis regarding ad networks, exchanges, and agencies

Los Angeles, CA, US

• Assisted with creating new pages in our CMS for the Donor Relations Scholarship site
• Managed mailing lists of donors for events and general communication
• Tracked and maintained scholarship information across databases and filing systems

Glendale, CA, US

· Maintained social media platforms and community management· Created press releases for new content· Tracked and updated growth of numerous YouTube, Facebook, and Twitter accounts

Los Angeles, California, US

· Responsible for shipping student and conference materials· Implemented new filing system for the Accounting Department· Maintained a detailed inventory

Santa Monica, California, US

· Identified and categorized the topics and themes of web forums from an unsorted list provided by a third party to help assist the engineering team.· Assisted with product and user experience exercises by providing feedback and suggestions on the website's usability and design.

· Managed eBay business for the shop which included the sales of parts and merchandise, order fulfillment, shipping, and customer service.· Coordinated entry of all customer warranty claims between the shop and Yamaha's corporate office.· Oversaw office supply inventory and handled the purchasing and restocking of items.· Helped run the office and provided.

· Carried out the fulfillment of the orders of books and other types of media originating from Scandinavia to domestic and international buyers.· Handled customers with overdue accounts.· Coordinated the purchasing of new inventory items from suppliers.· Reorganized and implemented a new filing system for the office.

Bachelor Of Arts (B.A.), Communication Studies

Associate Of Arts, Liberal Arts