In the age of big data, the data gap has never been bigger. We no longer live in a time where there's a clear delineation between the owners of data and the users of data. Words like "data literacy" and "data driven decisions" are buzz words for many businesses who are just starting to embrace a data culture.I have five years of experience related to market share, sales, pricing, and profitability analytics; however, my responsibilities extend beyond data analytics and into data advocacy. I am just as comfortable discussing ETL processes with IT as I am reviewing various pricing strategy scenarios with a team of sales executives. As an advocate, I bridge the gap between data curators and business users and I work seamlessly between the two groups to add unmatched value to the business. As an advanced Excel user and a skilled Tableau developer, I'm a firm believer that putting data into the hands of the decision makers is the most powerful way to gain a competitive advantage. I never feel more accomplished than when I'm able to turn senseless rows and columns into a dashboard, report, model, or forecast that provides insights and value.