Analyst responsible for a wide variety of project management and research-related tasks, including: - Vendor management- Recruiting management- Screener development- Activity guide development - Discussion guide development- Fielding moderating- Data analysis - Report development- etc.

As Media Maven at Smarty Pants, a full-service research and strategic consultancy, I am responsible for developing content that aligns with Smarty Pants' branding and positioning strategies and supports the organization's growth. My work spans from social media content creation to email marketing to syndicated reporting to brand health. I am responsible for website management, brand presence and industry event logistics and attendance. During my time at Smarty Pants, I have authored a number of articles published by Kidscreen Magazine on a wide variety of youth and family-related topics to promote the organization's syndicated studies (linked below).

As a marketing analyst at HTC I am responsible for supporting the company's various lines of business and serving as a strategic consultant through monitoring and analyzing marketing campaign performance metrics. This role extends beyond analytics to also include communications, new software implementation, marketing strategy, digital analytics and reputation monitoring.

I support direct marketing efforts that help meet and exceed the business's objectives with the creation and optimization of the customer experience via multiple channels such as email, text and direct mail. Opportunities to introduce new communications and improve existing communications are exposed through collaboration with major internal and external stakeholders. I continuously investigate, introduce, initiate and facilitate the implementation and integration of customer facing digital communication tools and programs to create a robust customer communication strategy. I analyze direct marketing efforts and suggest strategic opportunities for enhancing campaigns in order to optimize customer acquisition and retention efforts while delivering a best-in-class customer experience. The responsibilities of this role include:• Support all corporate and marketing objectives by driving the strategic creation, coordination and execution of direct marketing and one-to-one customer communication campaigns for eCommerce and brick and mortar audiences• Work with internal stakeholders to identify opportunities to introduce new campaigns and optimize existing customer communications via email, text, direct mail and phone channels• Collaborate with internal teams, ad agencies and other resources to develop and execute strategic communication initiatives focused on enhancing customer acquisition, experience and retention• Utilize marketing automation software, specifically IBM Marketing Cloud, to execute high impact, segmented, outbound marketing campaigns• Continuously test, analyze and optimize direct marketing campaigns to provide a best—in-class customer experience • Develop a reporting process and identify KPIs to measure the effectiveness of marketing efforts and impact on business goals• Stay up-to-date on industry best practices, email marketing, trends and apply creative thought to the campaign management process

As a staff accountant my responsibilities include:- Preparing journal entries.- Preparing supporting schedules such as reconciliations and roll forwards.- Analytically reviewing accounts on a monthly, quarterly and anually basis.- Preparing schedules and documents in accordance with the company's policy.- Preparing and maintaining monthly records of internal reports.- Preparing and maintaining large data files for internal reporting purposes.- Preparing and distributing informative and punctual weekly meeting minutes to the department.- Communicating with branch operations to research and answer questions regarding internal reportingFrom my experience as a staff accountant, I have developed and refined the following skills:- Effective use of Microsoft Excel and various tools such as complex formulas and pivot tables.- Effective use of accounting software to prepare journal entries, run drills, run queries and research account information.- Ability to communicate accounting information to those with little or no accounting experience in a clear manner.- Ability to multitask.

My role as a Digital Media Marketing Intern is to support the Perennial Wood platform's business objectives and promote awareness, consideration, loyalty and advocacy to Perennial Wood products through social media, the website, and digital campaigns. I help create a personality for the brand through digital content to connect with consumers on a more intimate level and create relationships that will lead to and enable brand loyalty. Through the completion of projects such as website SEO audits and metrics analysis, I communicate the consumers' voices to the business in order to provide consumers with the products that they want and need. Ultimately, my role is one of communicator and liaison between consumers, the brand, and the business.

Supplement the work of the Marketing department for East Tennessee State University's Campus Recreation. Use Microsoft Word, Excel, and Print Shop to create flyers for events, track customer feedback, etc.

As the former Miss Southwest Virginia United States it was my mission to promote healthy lifestyles consisting of proper nutrition, physical activity, and positive self-image to the women of the Southwest Virginia region.