Cylinder, an innovative virtual health platform, provides easily accessible, personalized, clinician-backed care to those suffering from digestive health issues – decreasing costs, reducing absenteeism, and improving quality of life at scale.

Have a project? Send me a message and let's chat. Specialties are in strategic planning, events, email marketing, content development, and social media.

• Built marketing program from the ground up including onboarding and selection of new CRM (Hubspot), defining marketing and sales handoff, forecasting targets to meet growth goals and reporting success metrics to senior leadership to justify investment dollars and grow the business. • In first year, outperformed all goals including 123% lead creation goal, 185% MQL goal, 152% lead to MQL conversion goal, and 237% opportunity creation goal. • Recruited, hired, and managed team with 100% retention rate including highest departmental satisfaction and engagement score across all departments in 2022.• Launched new product line including market research, persona building, financial projections, website overhaul, operational processes, and more. • Extended marketing’s impact across customer lifecycle through mentorship and development of cross-departmental employees (sales and customer success), resulting in a more highly engaged workforce, increased sales close rates, and improved client retention.

Lead classes of all sizes in fitness routines, requiring knowledge of proper form and technique, as well as exceptional motivational and interpersonal skills. Ability to communicate effectively in front of a large crowd, including superior public speaking skills and ability to act as a team leader to help students meet their fitness goals

• Led marketing efforts for the B2B channel with a focus on driving large group membership growth and broker channel relations.• Integrated marketing and communications lead for special projects related to business development initiatives and strategic growth. Drew from marketing best practices and organizational project management to lead teams to success. • Received ‘exceptional’ and ‘exceeds expectations’ marks in mid-year review based on ability to drive work and make exceptional progress in a short time.

Marketing lead at Advisor Launchpad. Helped to rebrand from Smarsh Sites to Advisor Launchpad. Involved in branding, positioning, copywriting, website creation and concept, public relations, product launch, customer migraton, collateral builds, social media management, and more.

Successfully designed, launched, and executed Customer Advocacy Program, including research and implementation of custom referral software. Created KPIs for customer advocate growth, impacting an accelerated sales cycle and improvement of overall customer experience. Trained sales and client services teams in referral management and best practices.Led launch of Smarsh Sites, including strategizing messaging, designing customer migration communications, and project management. Management and execution of corporate social media accounts (Twitter, LinkedIn, Facebook, Instagram, Slideshare). Built standards for reporting KPIs, keyword and influencer relations, and social media policy. Grew social media reach, awareness and engagement steadily, with many KPIs resulting in over 100% growth in one year.Led marketing initiatives for all partner and channel marketing activities, including joint marketing strategy, campaigns, content creation, and more.s Work with internal teams including HR, Product Development, and Sales to develop communications and support for both internal and external audiences.

Manage client relationships by acting as daily contact for key clients; thorough understanding of client’s strategic goals and plan milestones, timelines, and budgets to achieve campaigns with strong ROI. Liaise between various internal and external departments including Engineering and Technical roles, Creative teams, C-Level to mid Management, Marketing, Sales, and more, requiring exceptional communication to navigate clear expectations across various backgrounds and skill sets. Daily project management, operating under tight deadlines in a fast-paced environment.

Responsible for defining and driving sales-focused marketing campaigns, activities and events in the US, both channel and end-user focused. Architect and implement marketing campaigns to support achievement of fiscal revenue goals. Develop targeted partner recruitment activities, ensuring quality channel partners are attracted to and join the Rise Partner network. Work closely with Microsoft partner network. Develop strategic and tactical marketing plan ensuring agreement and support of all internal dependencies, itemizing milestones, budgets and planned ROI. Liaison with sales teams to ensure clear plan for execution and delivery of sales campaigns to ensure adequate sales pipeline to support revenue goals. Interact with an international team, managing appropriate US Rise branding and reporting to executives on an international level. Acknowledged point of contact for all Rise marketing activities as well as all partners for marketing efforts and queries. Management of channel marketing budget, including both co-op and MDF. Relationship building skills necessary in order to build good working relationships with channel partners to help grow success within partner community. Develop case studies with channel partners to increase PR coverage and raise awareness. Social media interaction and monitoring. Managed third party marketing supplier relationships to ensure well briefed campaigns and appropriately trained staff. Constantly monitor marketing best practices and industry messages (cloud, IAAS, SAAS, etc.). Manage leads process within CRM. Assist in developing copy writing for various marketing projects.

Social media manager and strategist; design and implement tactical marketing campaigns including direct mail, web marketing, telemarketing, etc. Coordinate seminars and tradeshows of all sizes, including driving attendance, overall event coordination, post-event follow up, and more. Provide review and editing assistance for marketing materials, RFPs, SOWs and other external content or collateral. Work with vendor partners to claim Marketing Development/Co-Op Funds (up to 400K annually). Vendor partners include: Citrix, Riverbed, Hitachi, IBM, Microsoft, Aruba, ShoreTel, Symantec, VMware, NetApp, Juniper, Check Point, Quantum, and more.

Work both individually and in team setting to strategically research, plan, create, implement and measure marketing and media plans; manage key clients/promote branding, social media options, and integrated promotional support; Day-to-day interaction between clients, media and agency relations for up to 30 accounts from a variety of industries, including health care, retail, government, and energy/utilities, demonstrating ability to manage expectations from a variety of industries and company sizes; Assist with onboarding process of new clients; help build and grow relationships as well as communicate clearly and effectively to grow and retain clientele

Drove successful opening of the trademark Innovation Lab by gaining media attention and coordinating execution of the grand opening event.Worked with LANE PR and Community Relations department to gain media coverage for the bank’s Wish Upon a Star program, bringing the program’s wishes granted to over $135,000.Assisted marketing team with internal and external communication including press releases, newsletters, intranet content, web updates, flyers, advertisements, research and media relations.

Worked with communication experts Peter and Susan Glaser to promote their business and recently self-published book, Be Quiet, Be Heard: The Paradox of Persuasion. Reached out to publishers and gained reviews and promoted the book to a variety of audiences to help achieve awareness and sales.

Promoted to supervisor because of demonstrated fundraising and customer relations skills; Raised over $140,000 for University of Oregon academic programs;Developed action plans to meet fundraising goals and was responsible for motivating employees to perform to set budget initiatives, often exceeding $100,000. Ability to build relationships and trust with prospects over the phone in a very short time frame, persuasion and sales skills used to gain donations to academic programs.

Worked in a student PR team to help plan and execute a local festival called the Blackberry Jam festival. Organized festival press from local papers and trade magazines and promoted festival in local community using PR best practices in a team environment.