Alyssa Cau Email & Phone Number

London

Marketing SEO specialist (local SEO, on-page, SEO content -briefs and copy-, technical checks and backlink audits). Manage localisations and translations from English to French.Proficient in Yext, Semrush, ScreamingFrog, Moz and Ahrefs.

London, England, United Kingdom

- Implement SEO strategies to improve a website's organic rankings to grow site traffic - On-site optimisation of on-page elements, identify areas of opportunity to improve internal linking structures, website copy optimisations- Conduct keyword research to identify keyword and content gaps for brands and provide detailed recommendations to increase visibility within search engines to drive relevant traffic to a client's website - Reporting on performance of campaigns: analyse and compile relevant data across several reporting platforms to measure the effectiveness of SEO efforts and provide performance insights - Conducting technical SEO audits; and Providing SEO recommendations on the structure of sites and pages to improve visibility and signalling to search engines - Local SEO: recommendations and execution on local campaigns (Google My Business and Yext)- Working alongside PPC teams

London

- Creating and implementing marketing campaigns (new customers and referral schemes strategy, monthly newsletters, crowdfunding, partnerships’ management, local SEO) - Copywriting: drafting and distributing newsletters, press releases, awards & grants applications and pitches- Operating a reactive and proactive press office for Fair-Well - Monthly reports of sales and marketing KPIs- Customer-facing and operating for customer service: face-to-face, online (website), and by emailsFAIR-WELL delivers responsible and sustainable vegetarian-friendly food and household products, using circular economy business practices. FAIR-WELL focuses on selling packaging-free food and reducing plastic waste, making plastic-free options accessible and convenient for the community. It's a unique and sustainable project which has repurposed an old electric milk float into a home delivery refill shop.

London

- Monitor the media to identify suitable opportunities for Loop- Operate a reactive and proactive press office for Loop Europe, support the launch of new products & new brands on Loop- Drafting and distributing press releases and pitches- Translation (English to French), proofreading and writing of documents and communication materials in French: press releases, pitches, responses to journalists' requests, social media posts, app, presentations etc - Providing support in the organisation of the press conference/launch event - Maintaining relations with the Communications departments of various brands partners for Loop- Developing in-depth reports of media success for partners and internal use

- PRESS RELATIONS: Writing press releases (around 2/month) and press files. Answering of journalist’s needs and managing interviews. Monitoring news sources.- EXTERNAL COMMUNICATION / EVENTS:Event Management: Organised a school Hackathon (with Epitech Nantes and ESPI Nantes) ; building inaugurations (last one: 150 guests) ; dinner during MIPIM in Cannes (80 guests) ; professional trade shows (2-3/year)- REDACTION / SOCIAL MEDIA: Managing a LinkedIn account (2 posts/week and +2000 followers in 1 year) and Twitter account; Updating website content; Managing Content calendar as well as writing: articles, infographics, institutional and commercial media, video and pictures editing, social media publications…- INTERNAL COMMUNICATION / WRINTING and CONTENT CREATION: Organised a seminar (400 co-workers); Internal news writing (intranet and internal newsletter - 1/week) and creating communication media (leaflets, flyers, invitations…)- CUSTOMER SERVICE: Contributing to customer service strategy and work on brand image (customer experience and answers to provide); Wrote 55 letters to customers following company policy and created of a guide “how to invest in real estate new”Other tasks:- Budget follow-up: communication with providers and accounting

Paris 8

Writing: internal articles about strategy, life within the company, upcoming events, brand products…, balance sheets, and a bimonthly newsletter sent to co-workers.Management of games and partnerships launched internally.Organization and support for internal events such as: integration day, manager's forum, conviviality events...Dissemination of the strategy and values of the group.

Paris 15Th

Writing of Internal articlesEvent organization support: conviviality, professional trainingInternal newspaper follow-ups (monthly)Video production follow-ups

Master 2 Communication Des Entreprises Et Médias Sociaux, Digital Communication And Media/Multimedia

Bachelor In Information And Communication - Media Studies, Information Et Communication, Obtenue

Master Of Corporate Communication And Social Media

Bachelor Of Honour In Information And Communication, Étude De La Communication Et Des Médias, Obtenu Mention Assez Bien

Dut Information Communication, Communication Des Organisations