Alyssa Clare Hoersten Email and Phone Number
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I am a forward-thinking Senior Creative Director specializing in innovative 360 digital and print campaigns. Highly skilled in Art Direction, Management, Team building, Digital and Print Design, the Adobe Creative Suite, Figma and Sketch.I grew up in Chicago, Illinois and studied at Boston University graduating with a BA in Graphic Design and a minor in Art History. I began my career as an Assistant Art Director at InStyle Magazine and bring an editorial, story-telling sensibility to all of my work, including former Art Director roles at both Nicole Miller and Tommy Hilfiger. I went on to lead the global retail and collection level creative studio team as the Design Director at Coach. Now as the Senior Creative Director dedicated to the Luxury vertical at Marriott International, I oversee top funnel 360 campaign ideation and execution. I lead a talented team of creatives, mentoring and working closely on the development of compelling visual and narrative work while fostering a culture of innovation. When not working, I can be found at one of the many art museums in New York City, attending an ABT ballet performance or attempting an ambitious recipe at home (my success-rate is about 50/50).
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Senior Creative Director Luxury, Riott HausMarriott International Nov 2023 - PresentBethesda, Md, UsAs the Senior Creative Director for Marriott International’s Luxury Division, The Luxury Group, I lead the creative vision and strategy across Marriott's luxury portfolio of brands (St. Regis, The Ritz-Carlton, W Hotels, EDITION, The Luxury Collection, Bulgari, JW Marriott). As part of the internal Riott Haus agency, I am responsible for crafting innovative, high-impact 360 campaigns while ensuring that all creative output aligns with Marriott's luxury positioning and elevates our global presence, while also driving business results.In this role, I work closely with cross-functional marketing brand teams to ensure a cohesive and sophisticated brand presence globally. I lead a talented team of creatives, mentoring and working closely on the development of compelling visual and narrative work while fostering a culture of innovation. -
Global Design Director, Creative ContentCoach Nov 2022 - Nov 2023New York, Ny, UsManage the Global Retail and Collection creative team of Art Directors and Graphic Designers. Concept and on-set art direct disruptive global 360 digital and print campaigns. Collaborate with an extensive portfolio of photographers, DPs, stylists and creators. Oversee global site and email programs, digital advertising, event design, out of home advertising and pop-up/VM immersive activations. -
Global Senior Art Director, RetailCoach Sep 2021 - Nov 2022New York, Ny, UsManage the Retail and Collection global creative team of Art Directors and Graphic Designers. Concept and on-set art direct global and monthly campaign photo shoots and videos specializing in 360 digital and print campaigns. Oversee global site and email programs, digital advertising, event design, out of home advertising and pop-up/VM activations. Manage execution of global in-store print retail experience and window vinyl disruptions. -
Global Art Director Of Key CampaignsCoach Jul 2018 - Sep 2021New York, Ny, UsManage a team of graphic designers. Concept and on-set art direct global photo shoots and video campaigns. Focus primarily on 360 digital and print campaigns. Oversee global email program, execute site design and digital advertising as well as out of home activations and print advertising. Manage execution of global in-store print retail experience and window vinyl disruptions. -
Art DirectorTommy Hilfiger Dec 2016 - Jul 2018Amsterdam, North Holland, NlManage a team of designers. Concept photo shoots and videos for campaigns, POS, licensee partnerships and e-commerce platforms. Serve as creative lead on all UX/UI app development including the Clio winning, TOMMYNOW SNAP app. Design and art direct all standard and custom unit digital campaigns as well as all out of home activations. Work closely with photographers, models, set designers, hair and make-up teams. Establish and up-hold company-wide branding guidelines. Support on fashion show creative collateral and concepting. Lead the in-house creative studio in overseeing all wholesale, retail, events, digital and e-commerce creative. -
Art DirectorNicole Miller Nov 2015 - Dec 2016New York , Ny, UsConcept/Art Direct/Produce photo shoots for lookbooks, campaign advertisements and digital e-commerce. Work closely with a large portfolio of photographers on concepting shoots and providing on-set direction to models, set designers, hair and make-up teams. Negotiating rates and adhering to department budgets. Establish a consistent branding aesthetic. Lead the in-house creative team in overseeing and designing lookbooks, the company magazine, ads, email programs, website design, social media content. -
Assistant Art DirectorInstyle Apr 2014 - Nov 2015UsWork with the art and photo departments concepting and designing various page layouts and feature stories, on-set photo direction, commissioning illustrators and designing digital content for InStyle.com. -
Assistant Art DirectorGood Housekeeping Magazine Nov 2012 - Apr 2014Work with the art and photo departments concepting and designing various page layouts and feature stories, on-set photo direction, illustration, overseeing creation and upkeep of templates, assisting in prop styling and photo research, co-directing the Good Housekeeping Internship Program.
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Tablet DesignerInstyle Magazine Aug 2012 - Nov 2012Work with the tablet creative team designing interactive layouts for InStyle Magazine's iPad and android digital issues.
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Tablet Design InternInstyle Magazine May 2012 - Aug 2012
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Creative Director/Art Director/Senior DesignerBoston University Buzz Magazine Sep 2010 - May 2012Oversee the creative direction of the magazine. Art direct fashion shoots and feature story photo shoots. Lead the magazine's layout team by managing the six sections, working closely with each section editor as well as individually with layout members to make sure the magazine's content is presented in the most interesting and creative manner possible. Design posters and promotional advertisements for the magazine's on-campus partnerships.
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SupervisorBoston University Student Philanthropy Center Jan 2009 - May 2012
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Student AssistantMeggs' A History Of Graphic Design Fifth Edition Jun 2009 - Oct 2011Assist the author, Alston W. Purvis, with research, image collection, licensing, permissions and text editing for Meggs' A History of Graphic Design Fifth Edition
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Art Direction InternHearst Magazines International Jun 2011 - Aug 2011Assisted the creative team in creating and designing the Cosmopolitan Brand Book and Esquire Brand Book. Helped communicate and consult Hearst's international magazines on interior page layouts, cover designs and full magazine re-designs. Updated mini walls and was involved with the launching of Singapore Cosmo, Harper's Bazaar Vietnam and Esquire Philippines.
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Graphic Design InternBoston Magazine May 2010 - Nov 2010Boston, Ma, UsWorked closely with production and marketing to design and layout specialty print spreads, advertisements, sell sheets, media kits and design client presentation material -
Creative/ Marketing InternOpen Creative Communications Mar 2010 - Apr 2010London, London, GbLocated in London, England. Designed logos and helped create a charity website, conducted market research, wrote a weekly company newsletter and helped lead internal creative development sessions -
Design InternThe Boston Group May 2009 - Aug 2009Boston, Massachusetts, UsGraphic Design Intern assisting in the designing of websites, print ads, interactive kiosks, performing image and audio searches and preparing client presentations
Alyssa Clare Hoersten Skills
Alyssa Clare Hoersten Education Details
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Boston UniversityConcentration In Advertising
Frequently Asked Questions about Alyssa Clare Hoersten
What company does Alyssa Clare Hoersten work for?
Alyssa Clare Hoersten works for Marriott International
What is Alyssa Clare Hoersten's role at the current company?
Alyssa Clare Hoersten's current role is Senior Creative Director, Luxury at Marriott International.
What is Alyssa Clare Hoersten's email address?
Alyssa Clare Hoersten's email address is al****@****ail.com
What is Alyssa Clare Hoersten's direct phone number?
Alyssa Clare Hoersten's direct phone number is +122440*****
What schools did Alyssa Clare Hoersten attend?
Alyssa Clare Hoersten attended Boston University.
What are some of Alyssa Clare Hoersten's interests?
Alyssa Clare Hoersten has interest in Photography, Running, Ballet.
What skills is Alyssa Clare Hoersten known for?
Alyssa Clare Hoersten has skills like Indesign, Illustrator, Art Direction, Typography, Graphic Design, Logo Design, Layout, Magazines, Editorial, Creative Direction, Advertising, Illustration.
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