Aviation Management Instructor - teaches airports, aviation management and general aviation operations

Alyssa loves the sky and those who’ve dedicated their lives to it, starting with her own family. As the CEO of Connell Communications, a preeminent marketing and public relations firm – Alyssa founded Connell Aviation Group to combine her love of the open air, her aviation family and her passion for strategic communications. She believes her greatest responsibility is to bring the knowledge and experience of the most dedicated aviators to the aviation and aerospace industry through affordable, quality communications platforms.

runway THREE-SIX – where we believe the glory of aviation should be celebrated through style and expression. By creating sought after items that aviators are proud to own and wear we have successfully built a brand that coincides with our core mission- advancing flight worldwide.As a team we are passionate aviation professionals dedicated to advancing the image of the industry. We believe aviators and aviation professionals are an exclusive class of individuals who deserve sophisticated, modern and fun apparel.

Alyssa is a nationally-recognized industry leader in PR, marketing and social media. As a PR & marketing professional, she brings a multi-faceted skill set – offering a unique mix of PR, marketing and social media strategy, leadership and copywriting. Her expertise includes strategic communications, social media/SEO, reputation management, trade events, crisis communication, media/community relations, fundraising, TV production and event planning.Highlights include:• 15+ years in agency PR, marketing and advertising – from strategic planning to tactical execution, skilled at affecting widespread change in behavior. Industries of expertise include aviation, economic development, energy, healthcare, banking, agriculture, industrial and technology.• Multi-faceted skill set – offer a unique mix of PR, marketing and social media strategy, leadership and copywriting.• Social media savvy – from writing social media strategy to understanding the difference between return on influence and tactical conversion, know why social media is a revolution. National spokesperson for social media campaign called "Mamavation." • Broadcast journalism background – grew up in a newsroom, a very deadline driving, results-oriented industry; shooting video, writing stories and producing/directing newscasts.• Fundraising and development specialist – not afraid to ask for the order or close the deal. • Skilled in crisis communication – from taking on national activist groups head-on to preparing corporations for major layoffs.