Alyssa Dannaker Email & Phone Number

Doylestown, Pennsylvania, United States

Support content department expansion and team development, reporting to the Content Director, in addition to performing everyday duties of copywriting and proofreading content as copywriter lead on client accounts. Assist Content Director with employee recruitment, work allocations, capacity planning, team growth, and continuous improvement processes. Manage content department knowledge hub organization and updates. Serve as a strategic advisor and mentor to senior and junior copywriters for client issues, content processes, best practices, and professional growth, helping advance their skills and confidence. Lead brand strategy projects, including client workshop, brief, messaging, and presentation. Facilitate content department and company-wide innovation.

Doylestown, Pa

Developed content strategy, delegated tasks, and wrote and proofread copy as copywriter lead on client accounts. Trained and mentored junior copywriters and content marketing associates and produced training materials and standard processes and templates for the content team. Led brand strategy workshops and developed and presented brand strategy documents that set company-wide branding and messaging standards for new clients, which included company names, anchorlines, taglines, mission and vision statements, boilerplates, editorial guidelines, and tiered unique differentiator messages for the brand and its products and services. Created content marketing assets informed by keyword research, digital team guidance, industry best practices, client preferences, and client interviews as needed. Ensured content was on brand and consistent in style, quality, and tone of voice.

Doylestown, Pa

Planned, wrote, copyedited, and proofread a wide range of documents and deliverables for B2B healthcare, technology, industrial, and business services clients and internal operational needs. Led brand strategy workshops and developed and presented final brand strategy documents that set the standards for new company branding and messaging. Assisted in developing creative strategies to enhance the client experience. Adhered to copywriting best practices for websites, infographics, and other strategic forms of content marketing. Ensured all content was accurate, on brand, consistent in style (Chicago Style), proofed for quality, and optimized for search and social promotion. Interviewed clients and interpreted complex subject matter and concepts to produce compelling marketing communications. Adhered to inbound marketing methodologies to help develop and execute campaigns. Stayed up to date on content marketing trends and certifications as well as client industry information.

Doylestown, Pa

Served as copywriting support for clients and copywriting lead for the agency. Copy edited and proofed content for all clients and agency business development materials. Supported inbound and content marketing program development for clients, the agency and the agency's Content Marketing Department. Supported the agency's social media presence. Followed Entrepreneurial Operating System (EOS) practices.

Doylestown, Pa

Assisted an Account Executive with account management tasks including project management, planning and branding, social media and marketing, client communications, copywriting and content creation, and proofing deliverables. Aided administration and operations team by answering phones, greeting guests, and preparing for internal and external meetings. Attended client meetings (kickoffs, brand strategies, yearly planning, etc.). Contributed to the agency itself in the areas of internal content creation, creative services, and business development as needed.

Remote

Current Client: The Diary of an EmpathWebsite: https://www.thediaryofanempath.com/Work: Reviewing blog posts and podcast episodes to collect and transcribe shareable quotes. Edit quotes as needed. Design on-brand social media graphics using edited quotes. Create additional on-brand graphic design templates to increase the variety of deliverables. Gather extra quotes for client’s future use.

Remote

Proofread, and occasionally copyedited, fiction and nonfiction manuscripts for independent publication. Contributed to marketing initiatives through blogging, social media posting and engagement, and content creation. Participated in company growth by supporting brand direction and client decision-making and by regularly attending team meetings. Stayed up to date on publishing industry trends and the current needs of modern independent authors and freelance editors. A notable achievement included proofreading a 500-page speculative fiction print-ready manuscript and receiving great feedback from the author, supporting their efforts to publish in English and several other languages.Manuscript Critique Projects:5-page manuscript assessment (science fiction)5-page manuscript assessment (nonfiction, mental health and wellness, self-help)Copyediting Projects:100+-page book with footnotes (religious fiction)Proofreading Projects:500+-page novel (speculative fiction)350+-page novel (romance, fantasy)100-page book (nonfiction, relationships, self-help)100-page book (nonfiction, wedding planning)

Remote

Proofread and copyedited fiction and nonfiction manuscripts and wrote multi-page manuscript assessments that offer feedback and guidance on tone, style, plot, pacing, character development, and more for independent authors. Contributed to marketing initiatives through blogging, social media posting and engagement, and content creation. Contributed to online community created to engage other writers and editors.

Remote

Proofread and edited fiction and nonfiction manuscripts for independent authors. Contributed to marketing initiatives through brand messaging development, blogging, and social media posting and engagement. Participated in live video editing sessions and social media video chats on writing and editing trends and topics.

Remote

Contributed to the development of a six-week online course for mindfulness and personal development. Edited website pages and brand identity documents, including boilerplate. Established supporting email and social media campaigns for online course promotion. Wrote email copy, designed email templates, wrote social media posts, and designed social media imagery. Learned and utilized the Infusionsoft (Keap) platform to develop workflows for supporting campaigns.

Philadelphia, Pennsylvania

Identified new business opportunities through research on prospective clients, networking opportunities, business trends, and RFPs. Created timing and scheduling for active clients, developed reports, and drafted prospective client proposals. Attended client meetings, wrote meeting minutes, edited briefs, and organized internal files. Utilized project management and company tools to ensure organization (Basecamp, Toggl, Egnyte). Led the development of team volunteer project.

Greater Philadelphia Area

Developed social media content campaigns, researched and created content, and executed posts across multiple accounts to capture new audiences. Managed and contributed to museum-wide social media calendar. Assessed and reported on new technologies and trends, and formulated plans to enhance social media strategies. Wrote outreach reports, researched new contacts for museum networking opportunities and potential audience connections, and managed marketing contact database. Drafted museum work order forms, facilitated large mail-outs of advertising print, and assisted with ad-buy invoice management. Transcribed interviews conducted by marketing team colleagues and edited news releases written by public relations colleagues.

Philadelphia, Pennsylvania

Conducted one-on-one tutoring and advising for graduate and undergraduate Temple students in 20 to 50 minute sessions. Taught writing as a process and a constantly developing skill, and treated tutoring sessions as learning opportunities. Provided aid in the form of editing (proofreading and instructing grammar usage), brainstorming, outlining and planning, and revising. Analyzed and discussed written academic argument including evidence, claims, and layout. Worked with students from diverse backgrounds and provided ESL writing aid. Attended extra tutor development workshops led by peers.

Pennsylvania

Wrote brief articles on travel for Viral Ideas Marketing client, EZ Konnect.

Tokyo, Japan

Created weekly blog posts that represent Temple University and Temple's Study Abroad Program on cultural observations, culture shock, personal reflections, lifestyle, and other related topics.-----------------------------------------------------------------------------------------------------------------------------The blog: https://templejapan.wordpress.com/My posts: https://templejapan.wordpress.com/author/alyssadannaker/My Student Blogger Profile: http://studyabroad.temple.edu/profiles/temple-japan-semester/alyssa-dannaker

Yokohama, Kanagawa, Japan

Aided teachers in several English classrooms, led lessons in the classroom, and developed lesson plans and tests. Interacted with students and participated in extracurricular English practice chat sessions and exam prep sessions. Created reading comprehension packets, proofread and corrected student work, and edited teacher-made tests and handouts. Occasionally attended English-focused events hosted by Kanagawa Sohgoh High School and Atsugi High School.

Philadelphia, Pa

Organized stock rooms, straightened the sales floor, and took inventory. Filled in merchandise (clothing, school supplies, gifts, etc.), aided customers with sales, greeted customers, answered telephones and managed problems. Prepared merchandise orders and returns for delivery and operated computer software for product information and label making.

Lansdale, Pa

Prepared and served food to residents and prepared the kitchen for subsequent day's work. Readied room meal deliveries, bussed tables and cleaned dining rooms, and interacted with residents.

Hatfield, Pa

Supervised children, operated activities for users, and interacted with users on a daily basis. Maintained safety on the pool deck, cared for the deck (trash, sweeping, etc.) and regulated user flow on pool amenities (lazy river, slides).

Bachelor'S Degree, English Major, Asian Studies Minor, Dean'S List, Graduated With Distinguished Honors

Activities and Societies: RACK: Random Acts of Crocheting and Knitting Club, YogiMediTemple (Yoga Club) As a student at Temple University.

Education record

Activities and Societies: North Penn Marching Knights, North Penn Visual Ensemble, Japanese Animation and Cultural Club As a student.